Archive for April, 2013

Paying Your Dues In The Fitness Industry

Paying Your Dues In The Fitness Industry

Posted on 08. Apr, 2013 by .

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Becoming a successful Personal Trainer is not as easy as completing an online trainer certification. I don’t know what it is with a large majority of new trainers feeling like they are entitled to overnight success simply because they just printed out their online Personal Trainer certificate on their printer. What ever happened to paying your dues? Just because you memorized part of your textbook on ATP does not mean you are an expert on training.

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THE Hiring Process

THE Hiring Process

Posted on 05. Apr, 2013 by .

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After 15 years of owning my own fitness businesses I finally stumbled upon the most important step. And yeah, I know all about the same old, same old. Hire slow and fire fast. Yeah, yeah, yeah… But… Set up the interview at 4 or 5am in the morning. See if they show up on time. That’s the first and most important hiring process in my business.

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You SUCK

You SUCK

Posted on 04. Apr, 2013 by .

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I said it before and I say it again. When you’re THE best CHOICE you want to get in front of as many people as possible. And When you’re not, then you want to hide from as many people as possible. Don’t market if you suck. Market if you’re good. If you suck, fix it then market.

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Sustainable Competitive BUSINESS Advantage

Sustainable Competitive BUSINESS Advantage

Posted on 02. Apr, 2013 by .

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It’s been a minute since I have emailed you. I enjoy reading your emails and tips/comments that you send out in your emails. You make valid points. Something I told the XYZ man a while back, all the marketing info that is peddled at all the summits you can get at your local library and didn’t like my OPINION with regard to college and me being a guy with an MBA and taught college marketing, business, as well as recruited, I have come to realize a couple things over the years…

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