Archive for July, 2012

Marketing Ethics & Integrity

Marketing Ethics & Integrity

Posted on 20. Jul, 2012 by .

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What’s up, dudes. Zach Even-Esh here, UndergroundStrength and I guess this is kind of like doing a little bit of housekeeping. So I’m here at the Underground home office and for those of you that are new here, if you’re looking for training information, go to UndergroundStrength. Go ahead. Sign up for your free gifts. Check out the blogs. You will be inspired, educated, motivated and fired up.

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Personal Trainer Marketing Ideas: Where To Find Inspiration

Personal Trainer Marketing Ideas: Where To Find Inspiration

Posted on 19. Jul, 2012 by .

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Our clients don’t just come to us in search of a workout buddy. They want what’s in our heads. They want all the knowledge, years of education and the value of experience we possess. They’re looking for more effective ways to burn calories and drop excess fat. They’re on a quest to find healthy recipes that taste better than the “cardboard-crust” homemade vegan pizzas they’ve been making. They want your enthusiasm and intelligence to rub off on them, making it easier to lead a healthy lifestyle. You’re their fearless fitness leader, set upon this Earth to inspire. But where do YOU yourself find inspiration and new personal trainer marketing ideas? A huge part of your marketing agenda will involve creating content – tons and tons of content! You’ll be putting out blogs, articles, newsletters, press releases, web pages, social media posts, text messages, YouTube videos, and e-books – in mass quantities… that is, if you want to be successful. So it can be a challenge to find fresh personal trainer marketing ideas to keep your audience perpetually captivated. After a while, you probably feel like you’re just rehashing the same ideas again and again. I liken it to the “brain […]

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Push on the Ocean for Life Success

Push on the Ocean for Life Success

Posted on 19. Jul, 2012 by .

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You won’t change the tide, but you will create a ripple; and the ripple effect is perhaps the most undervalued, but powerful energy source known to humankind. A single action will trigger a surge of undulations, the direction and force of which will depend on the intensity of the initial splash made and any number of undefinable factors there-forward. Some ripple offshoots will encounter physical barriers that require them to fracture and plot new avenues of less resistance. Other subsidiaries will be taken by a directional breeze or become swept by a stronger current and chart a more specific, tangible course. The fact is, you don’t really know. Not until you are prepared to create the original catalyst and navigate dynamically through its reverberations. And for the first time in my life, that is exactly what I knew made most sense. No matter what the business mavericks were telling me about the need to plot, plan and organize; or establish precise and detailed structure to this idea. When you are speaking from your heart, in true authentic vulnerability and candor, and absent any input from the logically-grounded left brain, you will simply act. On what feels right. To push on […]

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Fitness Marketing – White House Collects Leads. SO SHOULD YOU!

Fitness Marketing – White House Collects Leads. SO SHOULD YOU!

Posted on 18. Jul, 2012 by .

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Hey, what’s going on, everybody? It’s your main man Seven-Figure Sam here and today I’m just kicking back in the office. I just got done talking to my boy Mike Salvietti up in Long Island, New York and he showed me something and I want to share that with you.
Now check this out. This is just a White House website. So you can see it’s WhiteHouse.gov and we got President Barack Obama right here with a splash page going over here and saying that he’s collecting email addresses and it says, “Stay informed. Sign up to get periodic updates from President Obama and other administration officials.”

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Boot Camp Marketing – Business Model

Boot Camp Marketing – Business Model

Posted on 17. Jul, 2012 by .

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Male Speaker: All right. So we talked about how some guys like contracts and people think month to month, whatever. There’s no right way. Barry’s Boot Camp, you guys heard of that? It’s like nine locations. A couple more outside the country.
They just raised their prices from $250 a month to $325 a month. It’s a pretty big gap increase I would say and they don’t even do – everything is month to month but they don’t even reoccur their clients.
You pay 325 bucks. It expires 30 days and when they go to scan their key, they have to like pay again. They don’t even reoccur credit cards. It’s how stupid the business model is and they have nine locations and each location probably does – with what they charge and how many clients I see in that, they probably do like – they have a fulltime cleaning – mirror cleaning guy at …

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