Archive for March, 2012

The Rocky Story by Anthony Robbins

The Rocky Story by Anthony Robbins

Posted on 02. Mar, 2012 by .

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Sly Stallone, Sylvester Stallone, Rocky. Rocky’s story is this even, right? But Sly’s is too. Sly is a good friend of mine and when I first met him years ago, he’s listening to my tapes and stuff and he invited me over for dinner. We started talking and I said, “You know, I’ve heard your story from other people. But I would really like to hear it from the horse’s mouth. I don’t know how much is mythology and urban myth and how much is true.” So he told me his whole story. He said the essence of it though was he knew his whole life what he wanted to do since he was very, very young. He wanted to be in the movie business, period. I mean not just TV, movies. Yes, he said why was – for him it was a chance to have people – not only escape but to inspire people and by the way, that drive is what made most of his movies inspire people to what they’re capable of, to overcome unbelievable obstacles because in his own life, he felt like he did that. When he was born, he was pulled out by the […]

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5 TIPS FOR A SOUND FITNESS MARKETING PLAN

Posted on 01. Mar, 2012 by .

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The development of a good fitness marketing plan is the first step to your successful business venture. You may be obsessed by thoughts like, “I NEED to get more clients” or “I MUST generate more money!” To this I say, “Hold your horses.” These are worthwhile goals, but if you don’t have a solid business plan in place, you can’t expect any measure of success. You want to eliminate bottlenecks and make sure leads and money can flow freely. The first step is to identify your lead sources. You want to double your ideal number of clients to determine how many leads you should have coming in each month. I recommend starting with two internal and two external lead sources to drive the vast majority of your business. Once your model is perfected, you can explore other lead sources. Internal leads might include a referral program and email marketing. External leads might include joint venture partnerships and website landing pages. The next step involves developing a juicy, irresistible front end offer. You might seduce leads with a free trial, a paid trial, a health assessment, Deal of the Day coupon, or a body transformation contest. You might be offering a […]

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Joshua Walters: On being just crazy enough

Joshua Walters: On being just crazy enough

Posted on 01. Mar, 2012 by .

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  My name is Joshua Walters. I’m a performer. (Beatboxing) (Laughter) (Applause) But as far as being a performer, I’m also diagnosed bipolar. I reframe that as a positive because the crazier I get onstage, the more entertaining I become. When I was 16 in San Francisco, I had my breakthrough manic episode in which I thought I was Jesus Christ. Maybe you thought that was scary, but actually there’s no amount of drugs you can take that can get you as high as if you think you’re Jesus Christ. (Laughter) I was sent to a place, a psych ward, and in the psych ward, everyone is doing their own one-man show. (Laughter) There’s no audience like this to justify their rehearsal time. They’re just practicing. One day they’ll get here. Now when I got out, I was diagnosed and I was given medications by a psychiatrist. “Okay, Josh, why don’t we give you some — why don’t we give you some Zyprexa. Okay? Mmhmm? At least that’s what it says on my pen.” (Laughter) Some of you are in the field, I can see. I can feel your noise. The first half of high school was the struggle of […]

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