Archive for February, 2012

Top 5 Things NOT to do for a Business to be a Success- Part1

Top 5 Things NOT to do for a Business to be a Success- Part1

Posted on 03. Feb, 2012 by .

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This is Super-Trainer Jana “Coach Jana” Holland, coming at you after an inspiring weekend with “Sam and Friends” in Chino Hills, CA. Many of you who have been in the industry for a while probably know what to do to take your business to the next level. ESPECIALLY if you tune in to Super-Trainer, and go to fitness events and conferences where you leave with pages of notes and tasks on your to-do list. When Sam asked me to share with you some of my Top Lessons of Success, I paused. With Sam and these other Super-Trainers as resources, what on earth could I contribute that hasn’t been covered? One thing is for sure, though. Although I don’t have a checklist of a million awesome things that promise to propel you to greatness, I CERTAINLY have a list of a million things to avoid; mostly lessons I’ve learned by making a lot of mistakes, forging new territory, and not being afraid to try new things – sometimes with less-than-stellar results. When we started SWAT Fitness in 1996, there were no fitness business summits. No boot camps. No trainer-networking opportunities. No business models to copy, and no coaches in the field […]

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The Best Motivation Video

The Best Motivation Video

Posted on 02. Feb, 2012 by .

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[youtube _tjYoKCBYag]   Dismissed from drama school with a note that read, “Wasting her time. She’s too shy to put her best foot forward.” Turned down by the Decca Recording Company who said, “We don’t like their sound and guitar music is on the way out.” A failed soldier, farmer and real estate agent. Thirty-eight years old, he went to work for his father as a hand. Cut from the high school basketball team, he went home, locked himself in his room and cried. A teacher told him he was too stupid to learn anything. He should go into a field where he might succeed by virtue of his pleasant personality. Fired from a newspaper because he lacked imagination and had no original ideas. His fiancée died. He failed in business twice. He had a nervous breakdown and he was defeated in eight elections. If you’ve never failed, you’ve never lived

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GETTING STARTED WITH CREATIVE FITNESS MARKETING

Posted on 01. Feb, 2012 by .

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The best thing you can do to promote creative fitness marketing is to commit at least 30 minutes a day to yourself. I know it sounds crazy, but action and creative-thinking are not very good bedfellows. Chances are, you are so busy that you don’t have time to breathe, let alone think, most days. You need to allow yourself the psychological space to ponder, to dream and to imagine your next blockbuster idea. So, for 30 minutes a day, pick up a good book and read a chapter. Browse your competitors’ ads. Take a walk outdoors. Peruse your favorite fitness blog. Read marketing studies about what works and what doesn’t. Listen to a radio show. Paint a picture. There are many ways to tickle your creativity. Don’t get too caught up on depressive thoughts. This is especially important when you consider all the inherent marketing challenges. Sure, I could sit here and think, “Gosh, everything that could possibly be written on this subject has already been written in some form or another” – and I’ll sit here staring at a blank MS Word document for another hour! By the same token, you may be so daunted by the drive to […]

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Matt Cutts: Try something new for 30 days

Matt Cutts: Try something new for 30 days

Posted on 01. Feb, 2012 by .

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  A few years ago, I felt like I was stuck in a rut, so I decided to follow in the footsteps of the great American philosopher, Morgan Spurlock, and try something new for 30 days. The idea is actually pretty simple. Think about something you’ve always wanted to add to your life and try it for the next 30 days. It turns out, 30 days is just about the right amount of time to add a new habit or subtract a habit like watching the news from your life. There are a few things that I learned while doing these 30-day challenges. The first was, instead of the months flying by, forgotten, the time was much more memorable. This was part of a challenge I did to take a picture every day for a month. And I remember exactly where I was and what I was doing that day. I also noticed that as I started to do more and harder 30-day challenges, my self-confidence grew. I went from desk-dwelling computer nerd to the kind of guy who bikes to work for fun. Even last year, I ended up hiking up Mt. Kilimanjaro, the highest mountain in Africa. I […]

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