Archive for September, 2009

HOW TO GET YOUR BUSINESS DEGREE FOR FREE

HOW TO GET YOUR BUSINESS DEGREE FOR FREE

Posted on 17. Sep, 2009 by .

2

  It’s hard to think of anyone that doesn’t want to start a small business – and the ones that say they don’t are just lying or are too scared.  I think it’s a secret desire of every man, woman, and child in America (and these days pretty much any country out there). The appeal is undeniable; to control your own destiny; to write your own checks; to throw your hat in the ring and see what you’re made of.  For the ones that don’t want to do it, they’ll tell you the reasons why – the risks, the downside, the lack of security – there are plenty of excuses. The reason why starting a business is so difficult is because there are no places to really learn how to do it.  Business schools are anything but – they teach you the skills to be a role player in a company, not necessarily start your own business.  There’s no school that teaches you the ropes of how to be an entrepreneur and to start your own business – you have to learn on the job. And there are a plenty of things to learn: – Products choice – what to […]

Continue Reading

If Personal Training Isn’t Easy-You’re Doing Something Wrong

Posted on 12. Sep, 2009 by .

2

Admit it, you’re lazy – that’s not a problem, because you’re in the right career.  We all got into training to get paid doing something that comes naturally, and if that can turn into a great career – hey, even better. Keeping with the theme of “the path of least resistance”, the way you run your training business should be the same.  Within the fitness profession, their are certain things that we’re all good at and like doing, and other things we’d rather pass on. This is something I like to call “finding your sweet spot”.  It’s the way smart people look for work, the way smart companies assign work, and the way a smart trainer should look to apply themselves. I wrote a nice, short, and sweet article on this for PFP not too long ago, which I’ll re-post here.  If you’re just getting started, or are still finding your way around this profession and looking for what you’re good at, I think you’ll get some value out of it: ——————————————————————————————————————- Here’s the number-one thing I love about being in the fitness industry: You can set up your fitness business any way you want, and no one will stop […]

Continue Reading

Personal Training Clients – The Definitive Article

Personal Training Clients – The Definitive Article

Posted on 10. Sep, 2009 by .

8

As trainers we’re all fitness consultants, and in consulting, there’s something known as the consultant’s paradox … It’s how clients are often your biggest problem, but you need them for your survival. But it doesn’t have to be that way … because Personal Training is different … Unlike any other health service, you only need a handful of loyal, dependable clients to earn six figures as a personal trainer – And if you do it right, these will be clients you like to see and enjoy spending time with.   How did I go from a totally over-worked studio owner to pulling in the highest rates in the business, working only part time, with a waiting list (what I like to call semi-retired)? It was from being picky about the clients I had and what I charged, but once I had them, treating them better than they could have expected.  This resulted in them treating me the same way, and a great income and career was born. So let’s take a break from talking about ourselves and talk about clients for a bit – how to deal with them and how it relates to your training business. How did I […]

Continue Reading

Does Anyone Even Read That Crap?!?!

Does Anyone Even Read That Crap?!?!

Posted on 07. Sep, 2009 by .

3

I know that if you’re a reader of this blog, a lot of marketing info is progressively rubbing off on you … Soon you’re going to grow scales, have blue skin, a tail, and your transformation into a complete marketing scumbag will be complete – The bright side is you’ll probably be making a lot more money and make more progress in a few months than you have in years, so there’s a give and take to everything … Well, one of the first things we’re shocked by, and in turn, one of the first skills we have to learn when we first learn to market our training services are long copy sales letters. Those are those long sales letters full of big, bold text everywhere that will never win a style award, but have been shown over and over again to produce results – Why do you need a sales letter? Before I went into how to write one in THE TOP-LEVEL TRAINER MANUAL (making a comeback very soon), I first explained the reasoning behind them and why they work. If you’ve been hesitant on creating one on your site out of fear of turning off your visitors, this […]

Continue Reading

FREE CLASSIFIED ADVERTISING

FREE CLASSIFIED ADVERTISING

Posted on 06. Sep, 2009 by .

10

I just submitted my monthly column to PFP Magazine a couple of days ago … Like I’ve mentioned before, I sugar coat those articles a bit – they’re different from my normal writing style, which you get to enjoy over here :-) This month, I had to sugar coat it a lot … It was in response to someone blasting the idea of getting clients off of the web on one of the forums (the one where a good number of the posters would make the Geico caveman look like a freaking rocket scientist). The guy was talking about how he’d been trying to post ads on Craigslist for months and not getting any results, so he definitively concluded that getting clients online was impossible and that anyone that suggested it was was an idiot. You see what I’m talking about now right?  Yes, caveman. This type of thinking, where if it doesn’t work for you then it must not work at all, is probably one of the most negative out there.  But truth be told, we are all probably guilty of it in at least one area in our lives. But when it comes to getting clients, I hope […]

Continue Reading