Archive for September, 2007

TOP LEVEL PERSONAL TRAINERS FEATURED IN THE NEW YORK TIMES – Find out about the new age of Personal Training: training without limits.

Posted on 12. Sep, 2007 by .


I just got my hands on an article from late 2005 from the New York Times and it was pretty shocking. What’s the main point of the article? Personal Training isn’t your usual job – it can’t be bound by the confines of a gym, can’t be punched in a clock, and your heart is the only qualification you need. The main trainer focused in the article was Juris Kupris. Juris is the prototype Top-Level Trainer; visiting his web-site, you’ll notice absolutely impeccable personal marketing and image management. Let’s sing his praises for a bit: He’s used the media to establish himself as a fitness expert (takes some dedication, but fairly simple) Focused on a target market that can deliver a high return in terms of training usage and high-value referrals Has branched into other sources of income other than hourly sessions (he’s released a DVD collection)

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