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NET PROFIT FOR DUMMIES

NET PROFIT FOR DUMMIES

Posted on 13. Nov, 2010 by .

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Whatsup gang. Hope you had fun going through the “article-within-an-article” from a couple of days ago on the site where I talked about how your net profits, ie. the cash you take OUT of your business and put away and don’t touch, is the most important figure to look at in your business life. I just happened to read through the article again for the first time in a long time, and decided that I needed to come on here again and clarify a little more.  Like I mentioned, that article was for PFP, and it was a little too stuffy and low-key for my tastes.  I’m going to open up a bit and dig into some more details right now. Before I do, let me mention the link that was at the end of the article.  It was to a new week-long course on how to start a personal training studio related to THE STUDIO START-UP PROGRAM.  There’s tons of valuable free content in that series, so be sure to register for it right now if you haven’t yet – here’s where to go: How To Open A Training Studio Now the concept of what I was talking about […]

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How To Get MORE Money OUT Of Your Training Business

How To Get MORE Money OUT Of Your Training Business

Posted on 10. Nov, 2010 by .

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  Hey gang.  I’ve got a real cool article for you today that you’ll be able to implement right away to start pulling more money out of your fitness business. What I’m about to say isn’t something you’ll hear from most industry people, but let me come out and say it: ==> Essentially everything in life comes down to money. ==> Your money comes from your business. ==> And the only part of the financial side of that business that matters is your NET PROFIT. Your net profit.  That’s it.  I once had a training business that was the widest reaching New York City has ever seen.  But I had so many employees, so much overhead, and such a poor business model (strictly one-on-one training), that I was able to BEAT those profits by my ONE training studio in Long Island City Queens. So forget how many employees you have, how big your place is, how many certifications you have, or even what your GROSS profits are. What you should be paying attention to is your net.  That’s the cash that you can take home to buy yourself “bling”, investments, cars, or whatever turns you on. Don’t think money’s a […]

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MARKETING LESSONS FROM FITNESS INFOMERCIALS

MARKETING LESSONS FROM FITNESS INFOMERCIALS

Posted on 27. Oct, 2010 by .

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What’s up gang. I’ve got a very, very nice piece of content for you today that you’re going to be able to “plug and play” into making your advertising and website sales copy a whole lot more effective. I’m constantly reinforcing the message to my students that they need to become students of marketing; especially direct response marketing, which is marketing that is meant to produce an immediate response. Well the highest level of direct response marketing is infomercial marketing.  Why?  Because it’s the most expensive to run and execute.  If you see an infomercial playing for months or years, then I guarantee you that it is making a profit every time it runs. There’s lesson in understanding the numbers of the cost versus the return of your marketing.  But there’s also a tremendous lesson in the content of these ads. Seriously, if you watched a P90x ad with a pen and paper in hand and paid attention to all of the marketing techniques used in the ad, you would have no problem producing a lifetime of income out of fitness for yourself with your real world services. When it comes to P90x, here are a few of the many […]

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KAISER’S BOOK CLUB EPISODE #5

KAISER’S BOOK CLUB EPISODE #5

Posted on 19. Oct, 2010 by .

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If you’re familiar with some of my older articles and free PDF reports, you’ll know that I’ve compared the personal training and fitness business to the wild west before; I still stand by that. It’s a shoot out-out.  Where you went to college, your certification, or the size of your biceps DO NOT matter when it comes to the business side of this industry. What matters is your hustle, what you’re doing now to make a name for yourself,  your smarts, who you know, how you develop yourself, how you treat people, your drive, and your ambition; that’s what determines your success. That’s why old school, old world business books don’t apply to the job you have in front of you (and the reason why I make the kind of products I do, and promote them so aggressively). On that note, I found a book on the subject of power and hustling that I think will apply to every trainer following this site more than any general business book you pick up any time soon. It’s THE 50TH LAW, from an unlikely combination of authors, Robert Greene and 50 Cent.  The book is based on the comparisons between 50’s constant […]

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How To Get More Money And More Time Off From Your Bootcamps

How To Get More Money And More Time Off From Your Bootcamps

Posted on 11. Oct, 2010 by .

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  It wasn’t too long ago that we talked almost exclusively about private training on this site.  Now you’ll find almost every other article talks about group training in some way.  That’s only natural, because group training is where the industry is headed.  To bring some more much needed attention to the subject I have a bootcamp specialist, industry vet, and all around fitness expert Robert Hepper on for a guest article.  Robert’s a guy that’s learned to have his fitness business facilitate his lifestyle, and in this guest article he’ll show you how to do the same: Top Tips For What Makes An Excellent Bootcamp Special guest article by Robert Hepper When Kaiser and I discussed some possible topic options for his site I jumped at BOOTCAMPS. I’ve been teaching my own Bootcamp programs for the last 9 years. I’ve had dozens of trainers work for me and I’ve seen lots of different approaches to instructing Bootcamp programs. My lifestyle involves a lot of travel and recreation (mainly rock climbing and kiteboarding), so to make time to travel and play I’ve had to systematize and refine my Bootcamp programs and business. My careers before becoming a fitness trainer were […]

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