Start You Own Training Business

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The New Online Personal Training Article In PFP Magazine: Here’s What You Didn’t See …

Posted on 26. Sep, 2009 by Kaiser.

My e-mail inbox got slammed all day yesterday with questions, comments, new blog sign-ups, and TOP-LEVEL TRAINER MANUAL orders, and it took me a little while to figure out what happened – PFP had finally released their TRENDS that had the piece they asked me to write as the feature article. Speaking of trends, it was all about ONLINE TRAINING. This is such a hot topic that you’ll remember we spent a very good bit of time focusing on it here on the blog. Well the article definitely struck a hot button with the audience and got a lot of interest. It’s kind of ironic that this was their first digital only issue and they’re featuring online fitness in it, but it looks like that’s where things are headed. Don’t say I didn’t warn you. Let me steal their thunder a bit and re-post the article here – but be sure to check it the hi-tech digital version of this months issue here: personal training magazine. They did an excellent job editing and formatting the article. It starts on page 8 and goes all the way to page 12, and is really a beautiful piece. That magazine has really taken [...]

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Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Posted on 07. Sep, 2009 by Kaiser.

I know that if you’re a reader of this blog, a lot of marketing info is progressively rubbing off on you … Soon you’re going to grow scales, have blue skin, a tail, and your transformation into a complete marketing scumbag will be complete – The bright side is you’ll probably be making a lot more money and make more progress in a few months than you have in years, so there’s a give and take to everything … Well, one of the first things we’re shocked by, and in turn, one of the first skills we have to learn when we first learn to market our training services are long copy sales letters. Those are those long sales letters full of big, bold text everywhere that will never win a style award, but have been shown over and over again to produce results – Why do you need a sales letter? Before I went into how to write one in THE TOP-LEVEL TRAINER MANUAL (making a comeback very soon), I first explained the reasoning behind them and why they work. If you’ve been hesitant on creating one on your site out of fear of turning off your visitors, this [...]