Tag Archives: selling fitness

SELLING PERSONAL TRAINING THROUGH TESTIMONIALS: The Can’t Miss Magic Bullet …

Posted on 21. Dec, 2009 by Kaiser.

4

Mikey likes it!  Do you remember that one?  That was the old LIFE cereal ad, and was my first exposure to testimonial based advertising …
Even though that particular commercial was dramatized, there’s no doubt testimonials work – not because I think so, but because they’ve been tested numerous times for their effect.
But most trainers either [...]

Continue Reading

YOUR PRIVATE TRAINING AGREEMENT | Do It Right, And Personal Training Freedom And Success Awaits | Answering Reader Mail

Posted on 16. Oct, 2009 by Kaiser.

8

If you’re looking to make your break from a hell-hole big-box gym, one of the fastest and easiest ways is through a deal with an existing private gym.  These places are usually short on good trainers, don’t have a clue on how to sell training (so they don’t even bother), and have a hugely under-served [...]

Continue Reading

How To Sell Tons Of Personal Training Even If You Hate Selling And Marketing …

Posted on 30. Sep, 2009 by Kaiser.

6

News flash: from the time you wake up to the time you fall asleep, you’re being sold to.  If you live in America or anywhere else, almost every waking decision you make is a commercial one.
Sad huh?  But here’s one way to kind of get yourself out of “The Matrix” if you will – start [...]

Continue Reading