Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: reader questions

HOW TO RUN A PERSONAL TRAINING STUDIO (It’s probably not what you think!)

Posted on 02. Nov, 2009 by .

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Running a Personal Training Studio is a hairy business.  Even though I’m all for trainers starting their own training practices, that DOESN’T always mean opening a training studio. Training studios are a completely different animal, with their own set of rules and circumstances that can BREAK a trainer that isn’t prepared for them. But on the bright side, if you know training inside and out, opening a training studio can be a good type of business for you to start.  Since you’re already very familiar with the “product”, it’s make-up, and it’s consumption, all that’s left for you to do is market and sell the friggin’ thing! I’ve written about the “reality check” side of this numerous times on the blog, for other publications, and in the SIX-FIGURE TRAINER MANUAL.  But I got to thinking about the subject again recently because of a question I got from a reader, who seems to be facing challenges with this across the board: ——————————————————————————— Kaiser, I own a private personal training studio in an elite area of Dallas/Ft.Worth Texas. I am wanting to get about 4 good, motivated trainers in here to take advantage of the amazing facility I have put my neck [...]

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YOUR PRIVATE TRAINING AGREEMENT | Do It Right, And Personal Training Freedom And Success Awaits | Answering Reader Mail

Posted on 16. Oct, 2009 by .

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If you’re looking to make your break from a hell-hole big-box gym, one of the fastest and easiest ways is through a deal with an existing private gym.  These places are usually short on good trainers, don’t have a clue on how to sell training (so they don’t even bother), and have a hugely under-served market.  If you’re good at selling sessions in a big gym, getting into to one of these places is like shooting candy from a baby in a barrel. This also saves you the trouble of having to make a website or market your services in your area.  Marketing can be the most time-consuming, “scary”, costly, and highest learning curve parts of doing business for a trainer, and making a deal with a private gym allows you to skip this step. Here’s why: The clients are already there, you just have to bring them in. You just have to understand basic relationship-based personal training sales and some creative in-gym marketing, and you’ll find yourself booked beyond belief. Yes, if you want to make an immediate move to private training, double your income while cutting your hours, not have a boss, and control your own ship, this [...]

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