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SELLING PERSONAL TRAINING THROUGH TESTIMONIALS: The Can’t Miss Magic Bullet …

Posted on 21. Dec, 2009 by Kaiser.

Mikey likes it! Do you remember that one? That was the old LIFE cereal ad, and was my first exposure to testimonial based advertising … Even though that particular commercial was dramatized, there’s no doubt testimonials work – not because I think so, but because they’ve been tested numerous times for their effect. But most trainers either don’t use them or don’t use them enough. I happen to think that testimonials have a special and greater importance as it applies to the marketing of personal training, so that even magnifies the need for them. I sent out a brief lesson to the SUPER-TRAINER LICENSEES on the subject recently, but I think the lesson is so valuable that it shouldn’t be kept under wraps – Here was the note I sent them: ———————————————————————————————– As we’ve talked about on the blog many times, REFERRALS are the absolute best form of marketing for any service professional. Just do your job right and maintain the right standards doing it, and that’s all the marketing you will ever need. You will get more clients, your rates will get higher, your income will grow, and you will then suffer from the major problem that most successful [...]

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Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Posted on 07. Sep, 2009 by Kaiser.

I know that if you’re a reader of this blog, a lot of marketing info is progressively rubbing off on you … Soon you’re going to grow scales, have blue skin, a tail, and your transformation into a complete marketing scumbag will be complete – The bright side is you’ll probably be making a lot more money and make more progress in a few months than you have in years, so there’s a give and take to everything … Well, one of the first things we’re shocked by, and in turn, one of the first skills we have to learn when we first learn to market our training services are long copy sales letters. Those are those long sales letters full of big, bold text everywhere that will never win a style award, but have been shown over and over again to produce results – Why do you need a sales letter? Before I went into how to write one in THE TOP-LEVEL TRAINER MANUAL (making a comeback very soon), I first explained the reasoning behind them and why they work. If you’ve been hesitant on creating one on your site out of fear of turning off your visitors, this [...]