Tag Archives: personal training website

SELLING PERSONAL TRAINING THROUGH TESTIMONIALS: The Can’t Miss Magic Bullet …

Posted on 21. Dec, 2009 by Kaiser.

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Mikey likes it!  Do you remember that one?  That was the old LIFE cereal ad, and was my first exposure to testimonial based advertising …
Even though that particular commercial was dramatized, there’s no doubt testimonials work – not because I think so, but because they’ve been tested numerous times for their effect.
But most trainers either [...]

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Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Posted on 07. Sep, 2009 by Kaiser.

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I know that if you’re a reader of this blog, a lot of marketing info is progressively rubbing off on you …
Soon you’re going to grow scales, have blue skin, a tail, and your transformation into a complete marketing scumbag will be complete -
The bright side is you’ll probably be making a lot more [...]

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