Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: personal training tips

“DEAR HEALTH-CLUB TRAINER …” A Special New Year’s Message From Your Good Buddy Kaiser ….

Posted on 11. Jan, 2009 by .

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Dear Health-Club Trainer, First off, Happy New Year! Hey I heard you’re still working at the gym. How’s that job going? I wanted to let you know how much I’ve been feeling for you. I know how much it sucks to put up with all the b.s. that comes with your situation over there. That’s why I felt the need to write to you. When you think about it, you have one of the hardest jobs in the world. You’ve got to work 10+ hours a day to make ends meet. And let’s be honest, your job is sales, not training. That wouldn’t be bad, but you then have to train every client you sell, which makes both jobs even harder.

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PERSONAL TRAINERS: DRESS FOR SUCCESS!!! Talking about wardrobe, off the record, with Super-Trainer readers …

Posted on 16. Dec, 2008 by .

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Before you flame me for the gratuitous eye candy, let me assure you it has a purpose! I’ve gotten a few e-mails from S-T readers recently about the subject of what to wear. That’s cool because you don’t want to leave this area to chance. Although it’s largely a matter of opinion, and in extreme cases you can almost get away with anything, we still can’t underestimate it’s importance. That’s because Training’s an intangible product, and your appearance is one of these intangibles. Top performers in every field of sales and consulting are meticulous about how they dress and their appearance for good reason – because a large part of the buying decision is based solely on it! Here’s my first letter:

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STEP YOUR GAME UP! TALKING TO STEVE COTTER – The King of Kettlebells talks techniques and training (listen to our full audio).

Posted on 02. Mar, 2008 by .

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Staying on top of your game in this business is very important. While doing some continuing ed recently, I found out one glaring weakness in my training arsenal – kettlebells. You see them in every gym and studio these days, and I have to admit that I knew little about their use and benefits. In doing some research into it, I learned about one of the front-runners in this field, who himself started as a Personal Trainer and is now the world’s leading educator on kettlebells: Steve Cotter. A lot of times in Personal Training, we see trainers with little technical knowledge or personal experience getting ahead on just personality and connections. But that’s not the case with Steve. He’s an example of someone that’s really paid his dues, first as a full contact fighting champion, and then earning his degree in kinesiology and as I mentioned, beginning his career as a Personal Trainer.

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