Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: personal training certifications

JOHN SPENCER ELLIS -THE ULTIMATE FITNESS ENTREPRENEUR!!! Talking to “the man” who has re-defined the term (read the un-cut transcript of our converation)

Posted on 10. Dec, 2008 by .

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I know it’s been over a week and I’m a little late with this post – to make up for it this one’s VERY LONG and SUPER-GOOD … FITNESS ENTREPRENEUR – that’s a term that gets thrown around A LOT, and is used to describe every Personal Trainer, anyone that’s ever written an e-book, or tried to make a buck in any way in fitness. But I recently had the pleasure to speak to a guy that’s taken the term to a completely different level – John Spencer Ellis. If I sound like a fan, it’s because the things John’s involved with will blow you away! He’s broken the mold and branded himself to a point where he has no competition, and set a new standard for making money in fitness.

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MAIL BAG!!! Answering Super-Trainer Reader E-mail and Questions (all through the miracle of streaming video!)

Posted on 18. Aug, 2008 by .

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Real funny how things turn out … Super-Trainer started out as a fun way for me to talk (okay brag) about how amazing Personal Training’s been for me and some of the other trainers I know – a real difference from all the negative crap I was seeing and reading about on the web. It was also an answer to all the info getting thrown around that just doesn’t apply to this extremely unique career. It’s been a lot of fun, don’t get me wrong … an amazing ride for me with some new things coming up that are going to make it even more interesting. But you know what? I find I’m on my computer A LOT these days!!! (What’s worse is I can’t take my laptop to the beach – it just gets too damn hot!)

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THE ALL-OUT FUROR ON “HOW TO CHOSE A PERSONAL TRAINER” RAGES ON!!! The Debate On Personal Training Credentials Just Doesn’t Stop …

Posted on 10. May, 2008 by .

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Call me a low-life geek, but I’ve been surfing the online Fitness and Personal Training forums lately, just getting a pulse for the training industry and promoting Super-Trainer. Well, I was pretty shocked to find what the biggest point of discussion is in the field of Personal Training … There’s a pretty heated debate from within the training community on the issue of credentials in Personal Training. There’s concern, interest, and just plain mud-slinging going on about what qualifications trainers need to have and what makes a good trainer. Now, making better trainers is what Super-Trainer is about – you’ll notice a high density count of the words value, integrity, quality, knowledge, experience, and service in the posts here. Our purpose is to help trainers get committed, step-up, and reach the higher ranks. That’s the way we combat the issue of low-quality training in the majority of settings today.

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“Good Idea Or A Scam???” – PURDUE OFFERS FIRST DEGREE IN PERSONAL TRAINING (watch my video commentary)

Posted on 22. Apr, 2008 by .

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Purdue University is now offering a four year degree in Personal Training – yeah, that’s right, the same job that until now only required little more than a weekend certification can be yours after four years of pricey full-time college education. Depending on how you look at it, this could either be a very good idea or a scam, so we need to go deeper. Right off the bat, it doesn’t sound like a good idea to me. Not that having a degree is bad; there are already degrees in specialized areas of athletics like kinesiology and exercise science that are important for those that want to specialize in those areas. But to offer a degree in Personal Training seems blatantly like an attempt to cash in on the popularity of this field.

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STEP YOUR GAME UP! TALKING TO STEVE COTTER – The King of Kettlebells talks techniques and training (listen to our full audio).

Posted on 02. Mar, 2008 by .

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Staying on top of your game in this business is very important. While doing some continuing ed recently, I found out one glaring weakness in my training arsenal – kettlebells. You see them in every gym and studio these days, and I have to admit that I knew little about their use and benefits. In doing some research into it, I learned about one of the front-runners in this field, who himself started as a Personal Trainer and is now the world’s leading educator on kettlebells: Steve Cotter. A lot of times in Personal Training, we see trainers with little technical knowledge or personal experience getting ahead on just personality and connections. But that’s not the case with Steve. He’s an example of someone that’s really paid his dues, first as a full contact fighting champion, and then earning his degree in kinesiology and as I mentioned, beginning his career as a Personal Trainer.

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MAKING MONEY TRAINING TRAINERS – The new booming sector of the Personal Training Industry.

Posted on 04. Nov, 2007 by .

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“The field of personal training is red-hot … and almost completely unregulated. This means that the same people you’re relying on to keep you fit – and, more importantly, safe – during your private session may have neither training nor license to do so. Possible result? Severe injuries. Leave it to the New York Post to go for for that shock and awe value in the first line; that’s how an article from last September in the Post called “Not All Trainers Fit To Be Tried” started. That one line says a lot: – First off that the training field is red-hot – yup, that’s right, and as we’re going to find out, there isn’t money only in training clients, but also training trainers. – It’s unregulated, ie. isn’t surrounded by reams of red tape – This by the way is a good thing , especially for the trainers that know what they’re doing. – There are a lot of people in this industry that don’t have a clue what they’re doing. That last point is what this story is about: training education. More accurately, the article reads just like a Press Release for a new Personal Training School here [...]

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