Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: marketing tips

YOUR PERSONAL TRAINING WEBSITE: HOW TO KEEP IT SIMPLE (The Ten Ways Most Trainers OVER-DO It With Their Websites)

Posted on 23. Mar, 2009 by .

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“Simplicity is the Ultimate Sophistication.” – Leanardo Da Vinci We may not always take life and career advice from Leanardo Da Vinci, but that little tidbit was profound … … especially when talking about your website. Your site’s the supporting leg holding your training practice up, for a lot of obvious reasons.  But  despite the best efforts of my buddies like Chris McCombs, it seems to me most trainers are still clueless when it comes to creating their sites.  They’re throwing all of their time and money into them, and still getting horrible results.  Just get this part handled, and your float of 10-15 high-paying clients established, and you can basically “retire” from training, so to speak. Because of the demand, I’m going to try to bring back the Super-Trainer Services to help you out with this if you need it.  But right  right now, here’s as definitive a guide as possible to get a performing website up and running quick-fast

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THE HEALTH-CLUB SURVIVAL GUIDE!!! How To Survive The Gym And Move On To Big Things In Personal Training …

Posted on 12. Mar, 2009 by .

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Hey, have you been on the SUPER-TRAINER forum lately? There’s some good stuff happening over there so check it out. In particular, all of us trainers on the forum have come to a consensus on one important subject … It’s about whether you should work in a gym to gain experience when you first become a trainer, or if you can just skip this step and go straight to being independent. As you know, this blog is all about getting out of the toxic work environment of the big box-gyms. But on the forum, we came to a pretty ironic conclusion – that working at one of these gyms may serve a purpose after all. They’ll help you gain some quick experience before you make the jump to doing things privately, outside of one of these “fitness factories”.

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THE THREE KEYS TO SUCCESS AS AN INDEPENDENT PERSONAL TRAINER!!! Get These Three Things Right, And Everything Else Will Fall In Line …

Posted on 05. Mar, 2009 by .

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Wow, it feels like for the past few months all I’ve been doing on the blog is promoting stuff – either other people’s or my own … It’s time to get back to what this blog is known for – the real world strategies it takes to get out of the gym and gain leverage as an independent Personal Trainer. On thinking over the subject recently, I was able to boil it down to three things. This is what separates the winners from the losers in this business.  You might think it’s over-simplified to condense it all into 3 strategies, but if you get them right, it’s hard to see how you could screw it up.

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CASHING-IN ON THE NEW YEAR’S CRUSH!!! Get an early start on the BIGGEST time of year in PERSONAL TRAINING and FITNESS!

Posted on 28. Nov, 2008 by .

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The holiday season’s here, and for Personal Trainers Christmas comes a little later than for everyone else. It’s on January 1st that Santa gives his present to all the trainers and trainettes that have been good all year – in the form of a flood of new business! You know what I’m talking about – New Year’s resolution time! It’s when everyone resolves to change their life-long habits and start anew. Does anyone really ever keep the weight off? Not really (see accompanying picture), but who cares? Someone’s gotta be there to help – I know I’m going to step up and you should to! Here’s how -

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“HOW MUCH SHOULD I CHARGE FOR MY TRAINING?” Let’s Explore Everything That Relates to Price In Personal Training …

Posted on 21. Nov, 2008 by .

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How much should you charge for your training sessions? I once heard that price is relative to the cost of everything else on sale in the marketplace – well with Personal Training it gets even more tricky than that. That’s because training is an intangible service that’s highly dependent on the person delivering it (the trainer, ie YOU) That’s what this blog is about by the way – if the product is YOU, then no one should be telling you how much to charge or be steeling any of your money. Dumping the gym is the first step to getting paid what you’re worth. Back on subject, your rates aren’t dependent on the number of certifications you have, the kind-of shape you’re in, or how many years you’ve been a trainer. These are all factors that influence the price, but they don’t determine it.

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