Marketing Personal Training

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HOW TO RUN A PERSONAL TRAINING STUDIO (It’s probably not what you think!)

Posted on 02. Nov, 2009 by Kaiser.

Running a Personal Training Studio is a hairy business. Even though I’m all for trainers starting their own training practices, that DOESN’T always mean opening a training studio. Training studios are a completely different animal, with their own set of rules and circumstances that can BREAK a trainer that isn’t prepared for them. But on the bright side, if you know training inside and out, opening a training studio can be a good type of business for you to start. Since you’re already very familiar with the “product”, it’s make-up, and it’s consumption, all that’s left for you to do is market and sell the friggin’ thing! I’ve written about the “reality check” side of this numerous times on the blog, for other publications, and in the SIX-FIGURE TRAINER MANUAL. But I got to thinking about the subject again recently because of a question I got from a reader, who seems to be facing challenges with this across the board: ——————————————————————————— Kaiser, I own a private personal training studio in an elite area of Dallas/Ft.Worth Texas. I am wanting to get about 4 good, motivated trainers in here to take advantage of the amazing facility I have put my neck [...]

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Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Posted on 07. Sep, 2009 by Kaiser.

I know that if you’re a reader of this blog, a lot of marketing info is progressively rubbing off on you … Soon you’re going to grow scales, have blue skin, a tail, and your transformation into a complete marketing scumbag will be complete – The bright side is you’ll probably be making a lot more money and make more progress in a few months than you have in years, so there’s a give and take to everything … Well, one of the first things we’re shocked by, and in turn, one of the first skills we have to learn when we first learn to market our training services are long copy sales letters. Those are those long sales letters full of big, bold text everywhere that will never win a style award, but have been shown over and over again to produce results – Why do you need a sales letter? Before I went into how to write one in THE TOP-LEVEL TRAINER MANUAL (making a comeback very soon), I first explained the reasoning behind them and why they work. If you’ve been hesitant on creating one on your site out of fear of turning off your visitors, this [...]