Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: how to get training clients

Five Difficult Conversations Every Personal Trainer’s Gotta Have At Some Point …

Posted on 23. Oct, 2009 by .

4

As personal trainers, our jobs for the most part are brain-dead simple.  Sure, we studied, we have certifications and many of us went to college to learn what we know, but here’s the irony … We rarely use any of that advanced info on a day-to-day basis. But personal training isn’t ALL easy. The hard part has to do with everything BESIDES the training.  And one of those hard parts is in our relationships with other people, particularly our clients. And the problem areas in these relationships come down to having some tough, borderline confrontational conversations at times.  Unless you’re planning to be a trainer from a computer in your bedroom (which funny enough, is very possible these days!), you’re going to need to have some of these conversations, and get good at having them. The good news is that you will grow as a person because of them, and learn valuable interpersonal skills that will last you a lifetime.  You learn to stand your own ground, set boundaries, but also be fair and diplomatic.  If you’re feeling uncomfortable or unhappy with your training practice for whatever reason right now, it may be because of a failure to have one [...]

Continue Reading

YOUR PRIVATE TRAINING AGREEMENT | Do It Right, And Personal Training Freedom And Success Awaits | Answering Reader Mail

Posted on 16. Oct, 2009 by .

7

If you’re looking to make your break from a hell-hole big-box gym, one of the fastest and easiest ways is through a deal with an existing private gym.  These places are usually short on good trainers, don’t have a clue on how to sell training (so they don’t even bother), and have a hugely under-served market.  If you’re good at selling sessions in a big gym, getting into to one of these places is like shooting candy from a baby in a barrel. This also saves you the trouble of having to make a website or market your services in your area.  Marketing can be the most time-consuming, “scary”, costly, and highest learning curve parts of doing business for a trainer, and making a deal with a private gym allows you to skip this step. Here’s why: The clients are already there, you just have to bring them in. You just have to understand basic relationship-based personal training sales and some creative in-gym marketing, and you’ll find yourself booked beyond belief. Yes, if you want to make an immediate move to private training, double your income while cutting your hours, not have a boss, and control your own ship, this [...]

Continue Reading

How Much Do Personal Trainers Make? The Shocking Truth About Personal Training Income …

Posted on 04. Oct, 2009 by .

12

When I first got started as a Personal Trainer, I was excited as hell.  I heard the stories of trainers earning high incomes, charging $100 an hour, looking in shape, and doing what came easy and was fun to them. Could you imagine something more appealing than that? And call me naive, but through the all of the many hard times and months of very little money, I still kept my eyes on that prize until it became a reality.  Since then, I’ve helped more trainers than I can count shave years of their growth track and earn outstanding incomes from training on their own terms. So it wasn’t until I actually got into blogging and leading this “dump the gym” movement that I found out what the real figures were for trainers and their salaries.  When you take a look, you might be a little shocked too: THE STATS According to one broad set of figures, the median annual earnings of Personal Trainers and group exercise instructors in May 2004 was $25,470. The middle 50 percent earned between $17,380 and $40,030. The bottom 10 percent earned less than $14,530 while the top 10 percent earned $55,560 or more. As [...]

Continue Reading

How To Deal With Problem Training Clients – A Personal Training Lesson From BEYONCE …

How To Deal With Problem Training Clients – A Personal Training Lesson From BEYONCE …

Posted on 24. Sep, 2009 by .

8

I remember a consultation I had with a trainer not too long ago, the gist of which I’m sure any trainer can relate to … He was asking me how to deal with his problem clients, because he had a bunch of them – clients complaining about price, showing up late to sessions, and canceling at the last minute – it was driving him nuts, and he wanted a way to find “better”, or more affluent clients.  Bottom line was he was sick of how these clients were treating him and he wanted a way out. Well there’s an answer to this dilemma, but before I throw it out there, let me tell you what I told him first: More often than not, the way people treat us is because of how we perceive ourselves. Often times the treatment we get is because we allow it, don’t put an end to it, or don’t clearly set up our boundaries, and most common of all, don’t set the example first. If you don’t exude self-respect through what you do and say and an infinite number of non-verbal things besides that, then people will treat you likewise. If you don’t like how [...]

Continue Reading

Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Does Anyone Even Read That Crap?!?! Long Copy Home Pages And Personal Training …

Posted on 07. Sep, 2009 by .

3

I know that if you’re a reader of this blog, a lot of marketing info is progressively rubbing off on you … Soon you’re going to grow scales, have blue skin, a tail, and your transformation into a complete marketing scumbag will be complete – The bright side is you’ll probably be making a lot more money and make more progress in a few months than you have in years, so there’s a give and take to everything … Well, one of the first things we’re shocked by, and in turn, one of the first skills we have to learn when we first learn to market our training services are long copy sales letters. Those are those long sales letters full of big, bold text everywhere that will never win a style award, but have been shown over and over again to produce results – Why do you need a sales letter? Before I went into how to write one in THE TOP-LEVEL TRAINER MANUAL (making a comeback very soon), I first explained the reasoning behind them and why they work. If you’ve been hesitant on creating one on your site out of fear of turning off your visitors, this [...]

Continue Reading