The Real Deal On Personal Training

Purdue University is now offering a four year degree in Personal Training - yeah, that’s right, the same job that until now only required little more than a weekend certification can be yours after four years of pricey full-time college education. Depending on how you look at it, this could either be a very […]

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Just when you thought having a website was enough, things online have changed. Creating a static web-page where people come to get information isn’t enough anymore; you need to tell a story that people can connect with. But since you’re a living, growing human being, this story is constantly changing, and if you want to […]

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I know all of you at one time or another has typed the term “Personal Training” into Google out of curiosity.
When you did, right there in the top ten results, along with Wikipedia and all the big training companies with huge advertising budgets, you surely saw Scott White’s gleaming bald head shining back at […]

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As a great man once said - “Let me see that THONG” -
Or in this case I wanted to talk to him: I’m referring to fellow trainer Eugene Thong. For every trainer out there who gets big-time media coverage, trains a roster of stars, or is selling a new workout machine, there are […]

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“Sales” in it’s traditional sense, is a weird subject for Personal Trainers.
If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW product (in this case your training sessions), […]

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I just got my hands on an article from late 2005 from the New York Times and it was pretty shocking. What’s the main point of the article? Personal Training isn’t your usual job - it can’t be bound by the confines of a gym, can’t be punched in a clock, and your […]

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