Fitness Marketing

Tag Archives: fitness marketing

Fitness Marketing Law #14 – The Law of Attributes

Posted on 26. Oct, 2011 by 7Figure Sam.

The Fitness Marketing law of attributes reminds me of the law of exclusivity and the law of the opposite. Almost in every law I discuss how important it is to be first in the prospect’s mind and that you must own a word that is solely yours, like Coca-Cola owns classic and the real thing and Volvo owns safety. The Fitness Marketing law of exclusivity states you can’t own the same position or word of your competitor and the law of the opposite states to use your competitors brand or word and do the opposite by creating your own word in the prospect’s mind. The Fitness Marketing law of attributes is similar to this philosophy. Often times, entrepreneurs try to emulate the leading brand and end up failing. With the law of attributes you search for an attribute opposite of the leader to play against; having similarity just won’t work. Fitness Marketing is a fight against different ideas and to be successful, you need your own attributes for your product or service. If not, then your focus better be on low pricing so it appeals to the prospect. Keep in mind, all attributes are not created equal and what [...]

Continue Reading

Is There A Secret To Success?

Posted on 12. Sep, 2011 by 7Figure Sam.

Some people will tell you that it’s having the best marketing, but I disagree. See, having the best marketing while having a inferior solution is only a temporary plan. Once people find out you’re not providing anything special – they move on. But providing the best solution – that magnifies every bit of marketing that you do because when you bring one person in and they’re thrilled with their experience – they stay longer, buy more and refer regularly. From my own experience – that’s why we started the Fitness Revolution Franchise. We had already offered the best bootcamp solution in the industry in the Bootcamp Blueprint, but training businesses were evolving so we wanted to create the best possible solution that allowed quality coaches to run great businesses. We wanted to be able to provide a complete solution for coaches no matter if they were just getting started or had 20 years in the field. And with the bootcamp market becoming pretty saturated we wanted to always be able to stay on the leading edge of what the best formats and strategies are for fitness professionals to have success. 4 years ago just starting a bootcamp put you out [...]

Continue Reading

7 Awesome Profit Making Ideas

Posted on 12. Sep, 2011 by 7Figure Sam.

This blog provides 7 Awesome Profit Making Ideas for your fitness business. Ideas like this planted in the right fitness entrepreneur’s mind means some kick ass money. Profit Idea No. 1: ADVERSITY – Did you know approximately 20% of people who receive gift cards don’t use them, leaving approximately $5 billion in unredeemed dollars? This percentage is due to lost or expired cards, or consumers not using them. This is called “adversity” and numerous businesses make money from it. It’s almost like a win-win situation for a business. It’s very profitable when the cards don’t get redeemed, but even if they are used most clients spend more money during that visit giving you an opportunity to acquire or re-gain clients (62% of people spend more than the gifted amount). Profit Idea No. 2: DEADLINE – Retail studies show that consumers get annoyed when they save a coupon or money-savings offer, finally get a chance to use it and then realize the discount has since expired. This scenario supports my belief that dates and deadlines need to be large, bold, upfront, and in the center. Deadlines should also be revealed early and continuously on all marketing material. If the deadline is [...]

Continue Reading

Fitness Marketing Law #10 – The Law of Division

Posted on 11. Sep, 2011 by 7Figure Sam.

Fitness Marketing law of division is exactly that – a division, but it’s a division of a category. As time passes, a category eventually divides into two or more categories or sub-categories. The division into new categories basically caters to different needs and wants of the prospect. For example, computers began as a single entity but over time broke up into many different categories (mainframes, personal computers, laptops, notebooks, etc.). Automobiles in the early 1900’s started the same way. American brands were Chevrolet, Ford, and Plymouth. Ok, so you’re thinking, “What’s a Plymouth?” It’s a Chrysler. Today, we have sub-categories for cars: luxury, economical, low priced, exotic, sport cars, compact, mid-size, full-size, family cars, the list goes on. Each one of these categories caters to the needs of different prospects. Another example is music. It used to be categorized as classical and popular. Today, we have classical, country, jazz, pop, rap, techno, blues, rock, heavy metal, and more. And there is a leader in each of these categories. Each segment has its own distinct presence with its own leader. Don’t fool yourself by thinking division is a form of synergy. It’s not. Companies who use division as [...]

Continue Reading

Rory Sutherland: Life lessons from an ad man

Posted on 11. Sep, 2011 by 7Figure Sam.

Continue Reading

23 Nuggets From Brandon Bouchard’s Expert Academy

Posted on 10. Sep, 2011 by 7Figure Sam.

I can’t tell you enough about how much I enjoyed Brandon Bouchard’s Expert Academy so far. We still have one full day left tomorrow. I have to say that Brandon must be the most energetic MOFO that I have EVER seen. The event was 4 days and 12 hours EACH day with UNBELIEVABLE content. Also getting to hang out and have a few drinks with the most sought after internet marketer (and comedian, he is funny as s***) in the world Frank Kern was a great experience. He is SUPER COOl. I can’t possibly put everything that I learned on this blog. Simply too much content. But I have some good nuggets for you =) I want to thank my boy Brian Devlin from ptexplosion.com for inviting me to this event and hanging out. He is another up and coming guy in our industry and looks like we’re going to be hanging out again at Pat’s event in Louisville next month. Here are some quick nuggets for you: The way you say something is the most important. Have emotional impact. Wake up and inspire yourself. Society with low standards can’t survive. Inspire people by challenging people. Greatest challenge in getting [...]

Continue Reading

What’s Your 10 Commandments?

Posted on 10. Sep, 2011 by 7Figure Sam.

Managing your fitness business is no easy task. You want to strive to have an excellent program BUT you don’t want to be a perfectionist. There is a fine line between perfectionism and excellence. Perfectionism leads to tons of hesitancy and constant worry. Let me be the one to give you the bad news ready: LIFE IS NOT ALWAYS GOING TO BE PERFECT SO DON’T EXPECT YOUR BUSINESS TO BE. Disclaimer: This doesn’t mean that you have to accept mediocrity in your business. Always STRIVE FOR EXCELLENCE Every business must have a (SOP) Standard Operating Procedure. A Standard Operating Procedure is PARAMOUNT for running a smooth and systematized business. A Standard Operating Procedure is simply a manual with detailed step by step instruction on how to run ever aspect of the business. One thing that I encourage all my coaching clients do is to have what I call the “10 Commandments”. The 10 commandments is simply a 10 universal rules that are absolutely PARAMOUNT to your business. Post your 10 commandments in the break room, office, and anywhere the employees hangout. I encourage you to make your own version of the 10 commandments and share it with us on the [...]

Continue Reading

Fitness Marketing Law #9 – The Law of the Opposite

Posted on 10. Sep, 2011 by 7Figure Sam.

As humans, we have strengths and weaknesses and businesses, products, and services are no different. Really think about this next line – In strength lies weakness. As a fitness entrepreneur you must know your own weakness as well as your competitor. To know both gives you the strength for attack. Take for example the art of karate. Why is it that a 5’2”, 105 pound girl can take down a 6’2”, 220 pound dude? His size and power may be his strength but it can also be his weakness. The 5’2” girl is taught to use the opponent’s strength to take him down. As a fitness entrepreneur, you can do the same. We’ve discussed being first in the prospect’s mind is the best, being on the first step of the ladder is also good, and how being on step two can be just as profitable. Where entrepreneurs make mistakes is when they try to be better or emulate the leader. If you know you’re on the second step then establish a strong hold of that step. Study the brand above you. Find out its strength and make it a weakness in the prospect’s mind. Coca cola has been [...]

Continue Reading

The KBL Jedi Mastermind

Posted on 09. Sep, 2011 by 7Figure Sam.

A Guest Post by Chris McCombs By now just about everyone knows I’ve put together an intensive small group mastermind containing some of the fitness industry’s brightest, coolest and most success-minded entrepreneurs around… as well as industry ‘up and comers’ and even a few ‘regular ol’ fitness trainers’ with hearts of gold who are determined to be successful. This Mastermind is hands down the most powerful and life-changing thing a fitness entrepreneur can be involved in… it’s about taking your business to exactly where you want it to be… whether that’s building your boot camp or fitness training business to 2, 5 or even 10 times where it is now… or creating a fitness info-product empire … or becoming one of the top fitness gurus in the world (Just like some members of the group have done) It’s the Ultimate Force Multiplier… and the BEST OF THE BEST of the Fitness Industry ( as well as the internet marketing industry ) are in this group and ready to help YOU with YOUR Business Even if you’re in the early stages of your success, as long as your heart’s in the right place, this group can help you get to where [...]

Continue Reading

Combining Education, Certification, Business and Marketing

Posted on 09. Sep, 2011 by 7Figure Sam.

My man John Spencer Ellis “JSE” is back this month with this KILLER video. You DO NOT want to miss this. Dr. John Spencer “JSE” Ellis www.JohnSpencerEllis.com

Continue Reading

Rules of Success, The Hustle & Caring

Posted on 09. Sep, 2011 by 7Figure Sam.

With NO special skills technical skills or marketing know how, you can still kick SERIOUS ass with your fitness business if you do the following: Always get better and learn more so you can provide better training that provides faster and better results for your clients. I picked up MANY new clients because other people noticed the changes and the explosion of success that my clients experienced. Parents sit next to each other for months on end as their kids play sports together. When Johnny Underground starts whoppin’ everyone’s ass and last year he was the one getting the whoppins, people wanna know What happened and HOW. You need to make your training go beyond just fitness or strength, it’s about changing someone’s life. If you aren’t changing lives then you need to step it up. Show the love, go above and beyond, just the way you enjoy to be taken great care of, you gotta do the same. When’s the last time you rocked a hand written note? What about a personal you tube video welcoming your new client and congratulating them on taking the BIG step? You don’t need a beautiful gym and fancy equipment to succeed. I’m [...]

Continue Reading

Client Attraction Part 2 – Google Places Review for SEO Help

Posted on 09. Sep, 2011 by 7Figure Sam.

Hey this is Odhran McCorry from Personal Best PT in Newry, Northern Ireland. You can check out my website at http://personaltrainingnewry.com or my blog at www.personaltrainingnewry.tumblr.com Check out part 1 of this series here So yet again I’m going with the basics and easy to implement tastics, however, this is a sneaky tactic (kinda like the sneaky cat pictured) that many trainers/entrepreneurs will not have implemented. Can lead to higher conversion rates and higher Google ranking all by setting one easy 10 minute task for your clients! Best of all its 100% free advertising… So what is this sneaky tactic that is used? Well firstly we all know that word of mouth is great for business! That’s how the whole idea of human billboards works and some of you may even train some REALLY overweight people for cut price due to the amazing walking testimonial that that persons becomes as the pounds of excess fat fly off them! Well this is kinda the same theory in that if people see, read or hear that a product is good they are put in a buying mind frame easier than if there is no living proof that something is effective and good value for money. In a highly [...]