Tag Archives: fitness marketing

Are You Blind?

Are You Blind?

Posted on 23. Apr, 2014 by .

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Most of us wait for the perfect time to do……. The perfect time to get married, the perfect time to start a business, the perfect time to save etc.. It’s like a prospect coming to you telling you he or she is waiting for the perfect time to workout. You and I know there is no “perfect” time. Let me explain… Have you ever heard a new word, or seen a new car that you have never seen before, and all of a sudden after the first time you see it, you keep hearing the same word or you see the same car everywhere. Coincidence? NOPE.. You have heard that word and seen the car ALL ALONG. Hundreds maybe thousands of times. You have just “consciously” been aware of it for the very first time. Having said that, you need to start consciously look for opportunities. You need to start training your brain to look for opportunities. They are EVERYWHERE around you; you are just not conscious of it. Every time you talk to someone or meet someone ask yourself “how can I work with this person and create a win-win situation”? Always make a mental note of what the […]

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How To Play Life

How To Play Life

Posted on 08. Apr, 2014 by .

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Hey Super Trainers…. Hope you had a relaxing, fun and productive weekend with your family. I am writing you this email from Sacramento airport all while wolfing down on my $15 airport chicken salad and smart water. I was here visiting with my consulting clients and now business partners Matt Weaver and Pete Cepeda. Matt and Pete have been a coaching client for three solid years now and now we are in business together. We just opened a KILLER “Results Transformation Center” here in “Sac Town” You have to see the pics of this gym. If I may say so myself it’s SIIIIICK. Friend me on Facebook to see some pics of this KILLER facility. (The graffiti alone on this gym wants me to never want to go home) Anyway the reason I am writing to you today was because I wanted to get a point across. I am not saying this to impress you BUT I want to impress upon you that as I am writing this email I have or I am…. 3 brand new locations under construction 5 offers on brand new locations 1 entirely new business venture (pole dancing studio) On a hardcore workout and diet […]

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I Call It Like I See It AND So Should You

I Call It Like I See It AND So Should You

Posted on 25. Feb, 2014 by .

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Nothing has helped me more in the past few years in business than calling it like I see it. Yes… That means calling out client AND prospects when they give me some lame BS excuse as to why they can’t start or why they are not getting results. Not only it has it helped my business’s culture by helping me differentiate and attract the kind if clients that I want and repel the clients that I don’t want….. But more importantly it has helped my “well being” which to me it’s the mother of all success. Let me explain. Above and beyond all the monetary reasons, YOU must feel good about your business. After all your business is YOUR baby. You got to make sure that your baby is growing according to YOUR core values and your belief system. And sometimes that’s NOT necessarily the same thing as maximizing profits short term. But when you stand for something in your business, you will automatically align yourself with more people that see the world as you do. At the same time when you take a stand, be ready for criticism and backlash. And that’s quite OK. “YOU HAVE ENEMIES GOOD, THAT […]

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How To make Your Wife AND Your Clients Happy

How To make Your Wife AND Your Clients Happy

Posted on 13. Jan, 2014 by .

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Hey Super Trainers…. Hope you, your business and your family are all doing well. Last Friday and Saturday, I had a dozen of my mentoring students in town for a visit. It wasn’t a typical industry “mastermind” where a bunch of trainers get together and talk about “how to set up squeeze pages” or “what to put in their auto responders” I am a firm believer that we humans learn much more by seeing and experiencing that by sitting in a boring class room listening. Our little mastermind was more like a field trip. They got see, feel and experience first hand my gym’s culture, energy and clients. We even drove down to our newest location in Fontana. The expressions on their faces was priceless. I could see all the ideas flowing in their head looking and experiencing everything. Best of all, this was an unexpected surprise for being a part of my coaching program. They all had no expectation that someday, I will be inviting them, treating them and taking them on a little field trip. Why am I telling you this…. Believe me, I am not trying to impress you and say “I do this and I do […]

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THE LOST ART OF HUSTLE

THE LOST ART OF HUSTLE

Posted on 06. Jan, 2014 by .

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Hey Super Trainers, I think these days some are missing the boat BIG TIME. These are the 4 hour work week guys who just want to push a button and make money. These people seem to have lost “The Art of Hustle” And that’s building a business one relationship at a time. I don’t know about you but we been SLAMMED for January. The last 3 days, I personally met with over 150 new clients who are starting our 6 week challenge on January 6th. Unlike some other gurus, I LOVE what I do and I love meeting new people. Sure, I could have delegated that to someone else… But I believe in making personal connections and building a business one client and one relationship at a time. These new clients were thrilled that the “boss” actually took the time to meet with them individually and getting to know them. I also made sure that we were friends on Facebook and added them to my our “private” Facebook Group. My goal this year is to open up 8 more locations and have a total of 15 locations to serve more people. I will do that by hustling and making more […]

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