Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: exercise specialist

JASON HADEED – REST IN PEACE – My Amazing Final Interview With The Tremendous Personal Trainer, Father, And Human Being (full audio – originally posted 2/20 – new video added).

Posted on 04. May, 2008 by .

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Last week we lost one of the best trainers in the country. Jason Hadeed of E.A.T.S. in Germantown Maryland was senselessly murdered in his apartment complex. His killer turned himself in to police an hour later. Jason leaves behind 2 children, the many people whose lives he’s improved through fitness, and the numerous others that he’s influenced by the human being he was. I had the chance to speak to Jason on January 18th in an interview for Super-Trainer. It may have been his last interview, and you can find it at the end of this post. Here is the introduction to this post which I’ve recorded recently, highlighting the important points from the interview: Jason was an accomplished trainer and an even better man with a genuine interest and desire to help other people. I can’t claim to have known him personally, but I did follow his career – how could you not? As a professional fitness coach in the NFL, running E.A.T.S., working on the Olympic level, and holding his own series of training conferences, he was on the short list of the most experienced trainers in the country. But in the few times I had the chance [...]

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IS PERSONAL TRAINING A REAL CAREER? EXHIBIT A: DAVE PARISE – Listen to my interview with Personal Trainer Dave Parise (plus video intro).

Posted on 09. Apr, 2008 by .

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When most kids grow up they dream of being doctors, lawyers, or even astronauts. If they only knew what being a Top-Level Trainer was like, they might change their minds! The truth is Personal Training doesn’t always get the respect it deserves as a real profession. While the public and media generally paint a really favorable image of this job, it’s within the industry that I see most of the apathy. Too many people look at it as just a hustle or a part-time job, not a real career track with tremendous potential and room for growth. For that reason I wanted to get a guest on here that would change all that. The first person that came to mind was Dave Parise, one of the consumate pros in this business with a long history of top flight training.

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FINDING YODA: MY CONVERSATION WITH GUNNAR PETERSON – Talking to the man that got me serious about Personal Training (listen to the full audio).

Posted on 24. Mar, 2008 by .

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It took almost three weeks of back and forth, speaking through assistants and balancing time-zones. I didn’t have any friends in common with the man, so it was a shot in the dark, but one day while sitting in a Starbucks, I got what I was looking for: my phone rang and the person on the other end said “Hello Kaiser, this is Gunnar Peterson!”. I know every single person reading this blog knows who I’m talking about; for all purposes, Gunnar’s the face of the Personal Training industry. He lives in a Hollywood Hills Mansion and is as much a celebrity as many of the stars he trains. Besides speaking to someone with such notoriety in this business, for me the thrill was even more significant: I was talking to the man who basically got me started and serious about Personal Training in the first place.

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STEP YOUR GAME UP! TALKING TO STEVE COTTER – The King of Kettlebells talks techniques and training (listen to our full audio).

Posted on 02. Mar, 2008 by .

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Staying on top of your game in this business is very important. While doing some continuing ed recently, I found out one glaring weakness in my training arsenal – kettlebells. You see them in every gym and studio these days, and I have to admit that I knew little about their use and benefits. In doing some research into it, I learned about one of the front-runners in this field, who himself started as a Personal Trainer and is now the world’s leading educator on kettlebells: Steve Cotter. A lot of times in Personal Training, we see trainers with little technical knowledge or personal experience getting ahead on just personality and connections. But that’s not the case with Steve. He’s an example of someone that’s really paid his dues, first as a full contact fighting champion, and then earning his degree in kinesiology and as I mentioned, beginning his career as a Personal Trainer.

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