Dave Parise

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FITNESS TRENDS, NEW TRAINING MARKETS, GOING SOLO, and MAKING BIG MONEY | Special Guest Post By Super-Trainer Dave Parise

Posted on 24. Nov, 2009 by Kaiser.

My inbox gets slammed with so much email every day that I hardly read most of it - but ever now and then something comes in that I’m real glad came my way … That’s what happened a few days ago when I noticed an email from my buddy Dave Parise. He sent over a very cool and very timely guest post for the blog – and if you know Dave at all, you it’s going to be something that you’ve got to pay attention to. Here it is: ————————————————————————————– How can you be able to take an idea, a passion and turn it to a million $ company in less than three years. I did and we at Super-Trainer want you to as well. BE UNIQUE Always keep in mind where this business knowledge is coming from. There are many important principles of business. The first is to have a huge expanding market. If you were the best cassette tape manufacture in the country 10 years ago, would it matter today? No it doesn’t. In a growing and evolutionary industry, every year you would have to work harder and harder to make the same coin. One principle is to [...]

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Personal Training Clients – The Definitive Article (Talking All Things Clients: Pricing, Picking, Selling, and Service).

Posted on 10. Sep, 2009 by Kaiser.

As trainers we’re all fitness consultants, and in consulting, there’s something known as the consultant’s paradox … It’s how clients are often your biggest problem, but you need them for your survival. But it doesn’t have to be that way … because Personal Training is different … Unlike any other health service, you only need a handful of loyal, dependable clients to earn six figures as a personal trainer – And if you do it right, these will be clients you like to see and enjoy spending time with. How did I go from a totally over-worked studio owner to pulling in the highest rates in the business, working only part time, with a waiting list (what I like to call semi-retired)? It was from being picky about the clients I had and what I charged, but once I had them, treating them better than they could have expected. This resulted in them treating me the same way, and a great income and career was born. So let’s take a break from talking about ourselves and talk about clients for a bit – how to deal with them and how it relates to your training business. How did I climb [...]