Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: client relationship

How To Deal With Problem Training Clients – A Personal Training Lesson From BEYONCE …

How To Deal With Problem Training Clients – A Personal Training Lesson From BEYONCE …

Posted on 24. Sep, 2009 by .

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I remember a consultation I had with a trainer not too long ago, the gist of which I’m sure any trainer can relate to … He was asking me how to deal with his problem clients, because he had a bunch of them – clients complaining about price, showing up late to sessions, and canceling at the last minute – it was driving him nuts, and he wanted a way to find “better”, or more affluent clients.  Bottom line was he was sick of how these clients were treating him and he wanted a way out. Well there’s an answer to this dilemma, but before I throw it out there, let me tell you what I told him first: More often than not, the way people treat us is because of how we perceive ourselves. Often times the treatment we get is because we allow it, don’t put an end to it, or don’t clearly set up our boundaries, and most common of all, don’t set the example first. If you don’t exude self-respect through what you do and say and an infinite number of non-verbal things besides that, then people will treat you likewise. If you don’t like how [...]

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Personal Training Clients – The Definitive Article (Talking All Things Clients: Pricing, Picking, Selling, and Service).

Personal Training Clients – The Definitive Article (Talking All Things Clients: Pricing, Picking, Selling, and Service).

Posted on 10. Sep, 2009 by .

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As trainers we’re all fitness consultants, and in consulting, there’s something known as the consultant’s paradox … It’s how clients are often your biggest problem, but you need them for your survival. But it doesn’t have to be that way … because Personal Training is different … Unlike any other health service, you only need a handful of loyal, dependable clients to earn six figures as a personal trainer – And if you do it right, these will be clients you like to see and enjoy spending time with. How did I go from a totally over-worked studio owner to pulling in the highest rates in the business, working only part time, with a waiting list (what I like to call semi-retired)? It was from being picky about the clients I had and what I charged, but once I had them, treating them better than they could have expected.  This resulted in them treating me the same way, and a great income and career was born. So let’s take a break from talking about ourselves and talk about clients for a bit – how to deal with them and how it relates to your training business. How did I climb [...]

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THE $100 PERSONAL TRAINING SESSION!!! – How to Get to the Holy Grail of Personal Training – part 1 of 2 part article

Posted on 17. Jan, 2009 by .

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The $100 training session – you’d have to call it the holy grail of Personal Training. It’s the right of passage – the sign that you’ve made it. It’s what separates the elite trainer from everyone else. Does money and income define you? Hardly. But in our society it’s how we keep score. And something about the $100 session puts you in a different league in your own mind, you client’s, other trainers, and society at large (after all, how many people can pull a hundred bucks in an hour for their services?). So let’s get into this issue right here. With all the different tricks and strategies trainers use to grow their businesses and get more money out of their clients, the most simple, obvious, and effective is raising your session price.

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