Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

EVERYTHING I KNOW ABOUT THE FITNESS BUSINESS I LEARNED FROM WATCHING FANTASY AND SCI-FI MOVIES …

Posted on 07. Jan, 2010 by Kaiser.

You’ll never catch me at a COMIC-CON convention …  But sci-fi and fantasy movies are some of the most powerful mythology we have today (call this sad if you will).  While we enjoy them as escapist entertainment, remember that they are the products of the work of hundreds of brilliant people in probably the most competitive industry in the world. And also considering that the creators of these movies have based their stories on timeless narratives coming from some of the world’s best thinkers, there’s a lot you can learn from them. If the FITNESS BUSINESS is your “game worth playing” (see THE UGNL), then many of these lessons will apply to you. Just like the characters in these movies, we’re each on our own hero’s journey.  And I’ll say it again: I can’t imagine another career that allows you to become an entrepreneur and grow yourself, your personal skills, and your business skills, better and faster than personal training. Nothing I’m going to share with you in this post is all that earth shattering, or something that you probably didn’t already observe yourself.  I just want to send out a reminder that the messages in these films are more [...]

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TOP FIVE TRAINERS TURNED ENTREPRENEURS OF ALL TIME: PART 1 – BILL PHILLIPS, The Supplement King.

Posted on 22. Jun, 2009 by Kaiser.

I love biographies! Something about reading about the successes of other people and how they got there that makes you realize what you’re capable of. What I especially love is to learn about their humble beginning and adversities, most of which make anything you think is stopping you look really small in comparison.

On that note I bring you the first a special five part series I’m calling TOP FIVE TRAINERS TURNED MARKETERS OF ALL TIME.

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HE’S BACK!!! NATE GREEN puts down the BOOZE, BROADS, and BARBELLS to talk PERSONAL TRAINING and FITNESS!!! (listen to our full conversation)

Posted on 28. Mar, 2009 by Kaiser.

Just like Sinatra used to say, at the end of the day, when you’ve made it, you want to say “I did it my way” … One guy really taking that to heart in the fitness industry is NATE GREEN. Instead of trying to fit anyone else’s mold on what it mean to be in fitness, Nate’s does his own thing – but he goes so hard and pushes at such a high level, that he makes it work.  With his book Built for Show now in book stores, other big projects in the works, along with his usual gig over at T-Nation, you might say Nate’s having more fun than anyone else in fitness (maybe even me).  But some of the biggest names in the industry have got his back, so it’s obviously not just all play and no work for him. I was glad to have Nate back on the blog, this time for a full audio conversation, to share what’s new and to give more insights into the beliefs that drive him.  He’s an unlikely but very timely role model for all the new trainers who want to get started in this business and turn it into [...]

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THE “BUSINESS” OF PERSONAL TRAINING: TALKING TO KELLI CALABRESE ABOUT GETTING SERIOUS IN FITNESS (listen to the in-depth audio of our conversation – new updated audio)

Posted on 14. Nov, 2008 by Kaiser.

Didn’t we just finish talking about how Personal Training wasn’t a business?!?! Yeah, but we’re going to shift gears and get down to BUSINESS – we’re going to talk about getting serious about fitness! Even though this blog is about passion and lifestyle, at a certain point you’ve got to make a decision: “Are you going to be a player, or are you going to keep riding the bench?” I got the chance to pick the brain of a lady that’s made a career of kicking trainers in the pants and reminding them to wake-up – Kelli Calabrese.

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PERSONAL TRAINING SECRETS OF THE WORLD’S MOST RIPPED MOM REVEALED!!! Personal Trainer Lauren Brooks Miller talks about how to balance training and life …

Posted on 03. Oct, 2008 by Kaiser.

What do porn and Top-Level Training have in common? They’re both hard to define, but you know it when you see it! And I certainly found it (Top-Level Training, not porn) in the training practice of Southern California’s Kettlebell Queen, Lauren Brooks Miller. Like I always talk about on the blog, I didn’t invent this thing; I learned and applied it through observing the trainers that got it right. Lauren is just such a trainer. She’s put it all together into a practice that fits her interests, training, lifestyle, and career goals. It’s pumping on all cynlinders, and is a clear example of what an ideal training practice should be like, and the continuity that every Personal Trainer should be building toward.

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CAREER BURN-OUT!!! CHRIS SNOOK AND I GIVE INSIGHTS AND SOLUTIONS TO PERSONAL TRAINING PURGATORY!!! (listen to the no-holds audio of our conversation)

Posted on 25. Sep, 2008 by Kaiser.

ABANDON EVERY HOPE, ALL WHO ENTER HERE …. There isn’t a more dreaded term in Personal Training than BURN-OUT. Think of it as a kind of purgatory where life starts to lose pleasure and meaning, without an end in site. It might sound like I’m exaggerating, but this is a place that a lot of Training careers end up and eventually die-off. Some just assume it’s the inherent flaws of the career itself that leads to BURN-OUT. In reality there were probably a lot of things you could have done along the way to save you from this problem and lead to continued happiness with Personal Training. So just like a dreaded disease, right now let’s get into the causes, prevention, and cure.

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“HOW DO I GET STARTED IN PERSONAL TRAINING?!?!?” My Definitive Answer To Starting A Career In Fitness ….

Posted on 05. Sep, 2008 by Kaiser.

HOW DO I GET STARTED IN PERSONAL TRAINING?That’s the number one question getting thrown around these days. Instead of skating around the subject, let’s get right to the heart of it. It seems everyone wants to get started in Personal Training for some reason. It’s the question every guy and gal that’s ever gotten passionate about fitness has thought to themselves at some time. They know fitness is something that comes easy to them, and they know they’d be good at it. So once and for all, here’s the answer – HOW TO GET STARTED IN PERSONAL TRAINING, all covered in one post! I hope you’re ready for this one, because it’s got a few parts and might get a little complicated (chuckle), but I’m going to guide you through it right now – please perform each step in order: wherever you are right now, stand up raise your right hand put it over your heart yell in a very loud voice “I AM NOW A PERSONAL TRAINER!” Congratulations! You’re now officially a trainer! How did that feel? Do you feel any different? Well you should, because that’s all it takes. Unlike most other professions, there isn’t a national regulating [...]

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MAIL BAG!!! Answering Super-Trainer Reader E-mail and Questions (all through the miracle of streaming video!)

Posted on 18. Aug, 2008 by Kaiser.

Real funny how things turn out … Super-Trainer started out as a fun way for me to talk (okay brag) about how amazing Personal Training’s been for me and some of the other trainers I know – a real difference from all the negative crap I was seeing and reading about on the web. It was also an answer to all the info getting thrown around that just doesn’t apply to this extremely unique career. It’s been a lot of fun, don’t get me wrong … an amazing ride for me with some new things coming up that are going to make it even more interesting. But you know what? I find I’m on my computer A LOT these days!!! (What’s worse is I can’t take my laptop to the beach – it just gets too damn hot!)

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THE ALL-OUT FUROR ON “HOW TO CHOSE A PERSONAL TRAINER” RAGES ON!!! The Debate On Personal Training Credentials Just Doesn’t Stop …

Posted on 10. May, 2008 by Kaiser.

Call me a low-life geek, but I’ve been surfing the online Fitness and Personal Training forums lately, just getting a pulse for the training industry and promoting Super-Trainer. Well, I was pretty shocked to find what the biggest point of discussion is in the field of Personal Training … There’s a pretty heated debate from within the training community on the issue of credentials in Personal Training. There’s concern, interest, and just plain mud-slinging going on about what qualifications trainers need to have and what makes a good trainer. Now, making better trainers is what Super-Trainer is about – you’ll notice a high density count of the words value, integrity, quality, knowledge, experience, and service in the posts here. Our purpose is to help trainers get committed, step-up, and reach the higher ranks. That’s the way we combat the issue of low-quality training in the majority of settings today.

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JASON HADEED – REST IN PEACE – My Amazing Final Interview With The Tremendous Personal Trainer, Father, And Human Being (full audio – originally posted 2/20 – new video added).

Posted on 04. May, 2008 by Kaiser.

Last week we lost one of the best trainers in the country. Jason Hadeed of E.A.T.S. in Germantown Maryland was senselessly murdered in his apartment complex. His killer turned himself in to police an hour later. Jason leaves behind 2 children, the many people whose lives he’s improved through fitness, and the numerous others that he’s influenced by the human being he was. I had the chance to speak to Jason on January 18th in an interview for Super-Trainer. It may have been his last interview, and you can find it at the end of this post. Here is the introduction to this post which I’ve recorded recently, highlighting the important points from the interview: Jason was an accomplished trainer and an even better man with a genuine interest and desire to help other people. I can’t claim to have known him personally, but I did follow his career – how could you not? As a professional fitness coach in the NFL, running E.A.T.S., working on the Olympic level, and holding his own series of training conferences, he was on the short list of the most experienced trainers in the country. But in the few times I had the chance [...]

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IS PERSONAL TRAINING A REAL CAREER? EXHIBIT A: DAVE PARISE – Listen to my interview with Personal Trainer Dave Parise (plus video intro).

Posted on 09. Apr, 2008 by Kaiser.

When most kids grow up they dream of being doctors, lawyers, or even astronauts. If they only knew what being a Top-Level Trainer was like, they might change their minds! The truth is Personal Training doesn’t always get the respect it deserves as a real profession. While the public and media generally paint a really favorable image of this job, it’s within the industry that I see most of the apathy. Too many people look at it as just a hustle or a part-time job, not a real career track with tremendous potential and room for growth. For that reason I wanted to get a guest on here that would change all that. The first person that came to mind was Dave Parise, one of the consumate pros in this business with a long history of top flight training.

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“ON TIME” IS THE NEW “LATE” – Read my take on the importance of punctuality for Personal Trainers.

Posted on 08. Mar, 2008 by Kaiser.

In making sure I made it to my sessions on time this morning with daylight savings time today, it made me think of an article I wrote not too long ago about punctuality. I have to admit that with my full schedule and commuting, I don’t have a 100% on-time rate (pretty darn close, though). But I do have some real strong feelings about being on time. There’s a lot more to punctuality than just a few wasted minutes; it’s a matter of self-esteem, respect, and image. You communicate a lot by how you value your time and the time of others. Valuing time management is a characteristic of only the top people in our society. If you don’t have this control over your own schedule, you communicate to others that you aren’t one of these top people.

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