Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Tag Archives: branding

MARC LEBERT’S GREATEST HITS: The Prolific Inventor of the Lebert Equalizer Tells All …

Posted on 28. Aug, 2009 by .

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In case you haven’t noticed or you’re new to S-T, there’s some really kick ass content in the archives of this blog. We have the same people spilling better insider info here than on many of the compilation products or paid newsletters out there, and it’s all for free. One guy that you don’t hear much about anywhere else, but is one of the best trainers turned marketers out there, is Marc Lebert.  The inventor of the ubiquitous Lebert Equalizer (who doesn’t have one of those?) and the new Lebert Buddy System, has always drawn upon his experience as a trainer to create hit products. He’s also an example of a completely different but just as appealing and profitable form marketing other than information marketing, which is product marketing.  If sitting at your computer unshaven, in your boxers for hours (what my life has turned in to) is not your thing then you can always go Marc’s route – it’s just one more example of where this career can go. In this post, I have showcased two of Marc’s classic posts on Super-Trainer.  The first is a print interview we did, and the second is me and Marc live on [...]

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PERSONAL TRAINERS: DRESS FOR SUCCESS!!! Talking about wardrobe, off the record, with Super-Trainer readers …

Posted on 16. Dec, 2008 by .

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Before you flame me for the gratuitous eye candy, let me assure you it has a purpose! I’ve gotten a few e-mails from S-T readers recently about the subject of what to wear. That’s cool because you don’t want to leave this area to chance. Although it’s largely a matter of opinion, and in extreme cases you can almost get away with anything, we still can’t underestimate it’s importance. That’s because Training’s an intangible product, and your appearance is one of these intangibles. Top performers in every field of sales and consulting are meticulous about how they dress and their appearance for good reason – because a large part of the buying decision is based solely on it! Here’s my first letter:

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JOHN SPENCER ELLIS -THE ULTIMATE FITNESS ENTREPRENEUR!!! Talking to “the man” who has re-defined the term (read the un-cut transcript of our converation)

Posted on 10. Dec, 2008 by .

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I know it’s been over a week and I’m a little late with this post – to make up for it this one’s VERY LONG and SUPER-GOOD … FITNESS ENTREPRENEUR – that’s a term that gets thrown around A LOT, and is used to describe every Personal Trainer, anyone that’s ever written an e-book, or tried to make a buck in any way in fitness. But I recently had the pleasure to speak to a guy that’s taken the term to a completely different level – John Spencer Ellis. If I sound like a fan, it’s because the things John’s involved with will blow you away! He’s broken the mold and branded himself to a point where he has no competition, and set a new standard for making money in fitness.

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