Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

JUICE AND GROW RICH! Meet the greatest that’s ever done it, Jack Lalanne (5th and final part, Top Five Trainers Turned Entrepreneurs of All Time)

Posted on 03. Aug, 2009 by Kaiser.

This five part TRAINERS TURNED ENTREPRENEURS series has been crazy – it’s the most fun I’ve had all summer (wow, that’s pretty pathetic!). All jokes aside, it’s been fun to explore some of the biggest names in fitness, and that’s not even the best part … What’s been amazing, and something I totally wasn’t expecting, is how every one of them had a start in direct response/information marketing.  We discovered that what we’re all trying to do with fitness online actually has a rich, deep-rooted history that stretches back for over a century. So no matter who you are or what the project is that you’re growing, it should be obvious that we have some tremendous trailblazers that have set that stage and shown us what’s possible. Ok – now we’re on to our last part of the series, and it’s a man that needs no introduction.  For all of our lives, his name has been synonymous with fitness – the great Jack Lalanne. Now 94 years old, Jack stands as a shining example of what’s possible in fitness – wealth, health, success and longevity. He also stands as an example of the ideal career progression in the fitness industry.  [...]

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TOP FIVE TRAINERS TURNED ENTREPRENEURS OF ALL TIME – PART 3: SCHWARZENEGGER!

Posted on 13. Jul, 2009 by Kaiser.

Just like your favorite muscle magazine, I can’t help but have a gratuitous post about Arnold Schwarzenegger. Check that – mine isn’t gratuitous at all – Arnold fits perfectly into the series we’re running here, TOP FIVE TRAINERS TURNED ENTREPRENEURS OF ALL TIME. Didn’t know Arnold was a trainer? Well, he most certainly was, and it’s a pretty funny story which we’ll get to later. But as it relates to training, if you think about the impact Arnold has had on your life, it’s pretty amazing. For one, if you’re a guy, you’ve probably been doing single-joint isolation exercises most of your life, even if you’re a hopeless ectomorph that probably has no business training that way. And most of the gyms we train at are built around the impact Arnold’s methods have had on our culture.  The fact that nearly every gym you go to has five different hammer strength machines just to hit your upper back has a lot to do with Arnold’s impact. And that’s just talking about fitness – we all know that Arnold had another job, and his accomplishments with that one are even more impressive, if that’s possible.  We normally wouldn’t consider acting as [...]

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TOP FIVE TRAINERS TURNED ENTREPRENEURS OF ALL TIME: PART 1 – BILL PHILLIPS, The Supplement King.

Posted on 22. Jun, 2009 by Kaiser.

I love biographies! Something about reading about the successes of other people and how they got there that makes you realize what you’re capable of. What I especially love is to learn about their humble beginning and adversities, most of which make anything you think is stopping you look really small in comparison.

On that note I bring you the first a special five part series I’m calling TOP FIVE TRAINERS TURNED MARKETERS OF ALL TIME.

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