Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

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IS PERSONAL TRAINING A BUSINESS OR A PASSION? Walking the line between LOVE and MONEY, LIFESTYLE and SERVICE, WORK and FUN …

Posted on 24. Oct, 2008 by .

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Is Personal Training a business? I think most people would look at it that way, because most people do it for money … Well I’m here to say it’s not a business – calling it one really misses the point. If you’ve been having trouble with long hours, a lack of money, or low satisfaction, this might be where you’re getting it twisted. At the basic level, this industry has different rules. When it comes down to an intangible product changing hands, it’s not as easy as just calling it a business. Believe me, I tried that and went down that road. I tried to milk every possible dollar out of being a trainer early in my career – I read the business books, went to the sales conferences, was committed to working 16 hour days, and all of that. Didn’t work – with training you can’t think of it like that – customers can see right through it.

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