Comments on: THE POWER OF PROMOTING FOR PERSONAL TRAINERS (Guest Article From Ben London) http://super-trainer.com/personal-training-promotions/ Share the Latest Fitness Marketing, Personal Trainer Marketing and Boot Camp Marketing With Others in the Industry. Tue, 07 Feb 2012 19:54:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Roger Hamiltonhttp://super-trainer.com/personal-training-promotions/#comment-21585 Roger Hamilton Mon, 16 Aug 2010 14:52:57 +0000 http://super-trainer.com/?p=7776#comment-21585 Thanks for sharing your thoughts..... Sometime We come up with a great idea that will give us success but drop it before it has been properly executed to go on to the next big thing or something that’s more exciting. Promotional product are used to execute the promotional strategy to increase the sale. These products can be in any form like gifts, banner, books, bags or any other accessories because Gifting is used to motivate the employee. if you used your company logo on the gifts. This will be great idea to promote your business and this type of gifts is called promotional gifts. Thanks for sharing your thoughts….. Sometime We come up with a great idea that will give us success but drop it before it has been properly executed to go on to the next big thing or something that’s more exciting. Promotional product are used to execute the promotional strategy to increase the sale. These products can be in any form like gifts, banner, books, bags or any other accessories because Gifting is used to motivate the employee. if you used your company logo on the gifts. This will be great idea to promote your business and this type of gifts is called promotional gifts.

]]> By: Kaiserhttp://super-trainer.com/personal-training-promotions/#comment-20761 Kaiser Mon, 19 Jul 2010 06:55:03 +0000 http://super-trainer.com/?p=7776#comment-20761 Love the feedback Ben - looking forward to having you on again. Love the feedback Ben – looking forward to having you on again.

]]> By: Ben Londonhttp://super-trainer.com/personal-training-promotions/#comment-20708 Ben London Thu, 15 Jul 2010 23:56:34 +0000 http://super-trainer.com/?p=7776#comment-20708 @ Greg: You're welcome! Once you get in the mindset, I'm sure you can come up with dozens of ideas to push your bootcamp! @ Jason: What kind of promotions have you been running? @ Terry: Thanks mate, I always found promoting to be fun and it does not have to be expensive. It's also a nice way to take a break from the mundane chores of running a small business and to get creative for a change. @ Danny: Congratulations on opening your first studio! I hope during your 12 months of planning that included a marketing schedule and budget?? @ Bjorn: You're absolutely right about many personal training businesses lacking in the management side of their business. Asking around, the main reason many many personal trainers fail in this area is because they are fitness enthusiasts, not business people. Trainers need to stop walking around the mall eating sushi during their downtime and focus on their business planning and structure. Thank you again everyone for the kind comments! Ben @ Greg: You’re welcome! Once you get in the mindset, I’m sure you can come up with dozens of ideas to push your bootcamp!

@ Jason: What kind of promotions have you been running?

@ Terry: Thanks mate, I always found promoting to be fun and it does not have to be expensive. It’s also a nice way to take a break from the mundane chores of running a small business and to get creative for a change.

@ Danny: Congratulations on opening your first studio! I hope during your 12 months of planning that included a marketing schedule and budget??

@ Bjorn: You’re absolutely right about many personal training businesses lacking in the management side of their business.

Asking around, the main reason many many personal trainers fail in this area is because they are fitness enthusiasts, not business people. Trainers need to stop walking around the mall eating sushi during their downtime and focus on their business planning and structure.

Thank you again everyone for the kind comments!

Ben

]]> By: Bjorn Voonhttp://super-trainer.com/personal-training-promotions/#comment-20704 Bjorn Voon Thu, 15 Jul 2010 15:21:07 +0000 http://super-trainer.com/?p=7776#comment-20704 Great ideas and post. It is in the organisation and management of the business you mean that is really lacking in most businesses. Plan it properly and market it well and ye shall reap the benefits. Thanks for allowing the creative juices to flow. Great ideas and post. It is in the organisation and management of the business you mean that is really lacking in most businesses. Plan it properly and market it well and ye shall reap the benefits.

Thanks for allowing the creative juices to flow.

]]> By: Danny V.http://super-trainer.com/personal-training-promotions/#comment-20698 Danny V. Thu, 15 Jul 2010 00:59:57 +0000 http://super-trainer.com/?p=7776#comment-20698 Loved the ideas here. Finally just opened my first studio (been more than a year in the making - but hard to believe a year ago I was working for Bally's - thanks Kaiser!) - I'm going to need a ton more promoting ideas, so please keep the articles like this coming. Loved the ideas here. Finally just opened my first studio (been more than a year in the making – but hard to believe a year ago I was working for Bally’s – thanks Kaiser!) –

I’m going to need a ton more promoting ideas, so please keep the articles like this coming.

]]> By: Terryhttp://super-trainer.com/personal-training-promotions/#comment-20697 Terry Thu, 15 Jul 2010 00:58:22 +0000 http://super-trainer.com/?p=7776#comment-20697 Promoting is the key to profits. If you aren't putting offers out there, no one really has a reason to contact you in the first place. Loved the post Ben - goes to show you always have an excuse to run a promotion. Promoting is the key to profits. If you aren’t putting offers out there, no one really has a reason to contact you in the first place.

Loved the post Ben – goes to show you always have an excuse to run a promotion.

]]> By: Jason Aurmanhttp://super-trainer.com/personal-training-promotions/#comment-20696 Jason Aurman Thu, 15 Jul 2010 00:57:05 +0000 http://super-trainer.com/?p=7776#comment-20696 Great article Ben. Yes, I have to admit I don't promote enough, even though I do plenty - like you say Kaiser, you can't do enough. Great article Ben. Yes, I have to admit I don’t promote enough, even though I do plenty – like you say Kaiser, you can’t do enough.

]]> By: Dave Parise FPTA CPThttp://super-trainer.com/personal-training-promotions/#comment-20683 Dave Parise FPTA CPT Wed, 14 Jul 2010 02:00:22 +0000 http://super-trainer.com/?p=7776#comment-20683 Greg- Love the S U M M E R These cliches, words and expressions origins and derivations illustrate the ever-changing complexity of language and communications! Not sure I would tell a client to shut-up- lol Shhhusss up may work. Kaiser is correct again July, August, and part of Sept is historically slow times for 'private studios", and independent trainers. This is why self promotion is 24/7- Marketing is what I call a 'roll-over" in the fitness world called "carry-over". I do want to share the importance of promoting within so your not without! Be a good listener. Take the time to identify customer needs by asking questions and concentrating on what the customer is really saying. Listen to their words, tone of voice, body language, and most importantly, how they feel. Beware of making assumptions - thinking you intuitively know what the customer wants. I never promote outside the center in the summer- however if I take care of the "roots" all will begin to flourish and provide! I equate promotion outside the club to going to the casino- You are up than down...and now the chase begins!! Unfortunitly the ending has negative outcomes. Take care of every client every day and not only will they stay- your best clients will promote for you! Dave Parise- Super-Trainer Advisory Board Greg- Love the S U M M E R
These cliches, words and expressions origins and derivations illustrate the ever-changing complexity of language and communications! Not sure I would tell a client to shut-up- lol Shhhusss up may work. Kaiser is correct again July, August, and part of Sept is historically slow times for ‘private studios”, and independent trainers. This is why self promotion is 24/7- Marketing is what I call a ‘roll-over” in the fitness world called “carry-over”. I do want to share the importance of promoting within so your not without! Be a good listener. Take the time to identify customer needs by asking questions and concentrating on what the customer is really saying. Listen to their words, tone of voice, body language, and most importantly, how they feel. Beware of making assumptions – thinking you intuitively know what the customer wants. I never promote outside the center in the summer- however if I take care of the “roots” all will begin to flourish and provide! I equate promotion outside the club to going to the casino- You are up than down…and now the chase begins!! Unfortunitly the ending has negative outcomes. Take care of every client every day and not only will they stay- your best clients will promote for you!

Dave Parise-
Super-Trainer Advisory Board

]]> By: Greg Crawfordhttp://super-trainer.com/personal-training-promotions/#comment-20676 Greg Crawford Tue, 13 Jul 2010 11:57:46 +0000 http://super-trainer.com/?p=7776#comment-20676 Thanks for the good content Ben! Just in time to start promoting my new bootcamp! Keep up the great content Kaiser Thanks for the good content Ben! Just in time to start promoting my new bootcamp!
Keep up the great content Kaiser

]]> By: Ben Londonhttp://super-trainer.com/personal-training-promotions/#comment-20674 Ben London Tue, 13 Jul 2010 09:49:06 +0000 http://super-trainer.com/?p=7776#comment-20674 Thank you for the comments Travis and Raquelle! Definitely, look forward to hearing about some of your promo's! Ben Thank you for the comments Travis and Raquelle!

Definitely, look forward to hearing about some of your promo’s!

Ben

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