Patron Shots, Chi-Town and Marketing Lesson

Patron Shots, Chi-Town and Marketing Lesson

Posted on 01. May, 2011 by in Marketing Fitness

Hey all you SUPER TRAINERS. I am still in Chi-Town and it’s the last day of Dan Kennedy’s SUPER CONFERENCE. I have learned so much over the weekend and can’t wait to share them with you.

Before I let my boy Christian Aguirre show you some of his Ninja and I do mean Ninja marketing tactics that he uses to HAVE A WAITING LIST OF CLIENTS let me tell you about my CRAZY night last night.

Last night my boys Dustin "The Dominator" Martarano, Neil "The Traffic Generator" Vankertram and Nitin "The Cab Driver" Chhoda decided to take me out for my Bday.

Well let's just say that Chi-Town goes OFF the HOOK. Now I am not much of a drinker but I love a good party. But somehow I ended up doing something like 8 shots of Patron (last I remember).

Why would I do that many shots of Patron? I’m sure it had nothing to do with the cute and super cool shot girl could it. NAAAAAAAA

I think we got a picture with her on Dustin’s phone but he is still hungover ;)  will send over if recovered

Good looking shot girls are a dime a dozen BUT they usually come around and ask you to buy a shot and move on. She (I think her name was Stephanie) did not do that.

She actually came and started a conversation and just “kicked it” and just for hanging out I felt it was necessary to reciprocated and buy some more shots. So she got paid for being cool not be “hustling”. She probably made more money and didn’t have to walk around all night asking for people to buy shots.

Here are some nuggets for you in this.
1) Reciprocity. Give and you shall receive
2) Be cool. No one wants to deal with a B*** or an A**
3) Care. People don’t care about what you know or offer unless they know how much you care
4) Don’t be short sighted. Don’t sell something for the sake of selling something. Learn to build relationships with your customers.
5) Always get her phone number ahhhhh I mean contact information and add it to your black book ahhhhhhh I mean autoresponder


OK, Here is my boy Christian. Take it from here C…….

[youtube MICa1EdplIM]


Christian Aguirre is a Walnut Creek Personal Training




02. May, 2011

This is a super awesome and super simple tip to get referrals. I actually forgot about applying this technique after I heard it from you Christian. I’m gonna get back on this right away!

Justin Blum

02. May, 2011

Christian awesome post bro !!

I have been using a lot of Facebook and I totally agree with how viral it becomes.. It’s almost unbelievable .. Keep it coming and thanks man



02. May, 2011

This was an awesome post. I’d love to get in touch with you about getting those custom before and after photos done. Thanks for the tips.

Craig Kastning

02. May, 2011

Yeah Buddddday! That’s how we do in Chi-Town! Next time you are in town I will be down for the night on the town…show on May 21st (gotta stay tight)!

Looking forward to seeing the video you shot at our place this week…was great to have you here. Big things ahead bro…keep crushing it and continue to KEEP IT REAL!

Later Bro,

Leanne Ellington

02. May, 2011

Thanks for this awesome Facebook video! It’s so true– make Facebook launch the “water cooler” talk at the office or out to lunch. I’m inspired by all your success Christian. (Super-Trainer peeps, you might not know it but Christian is flying under the kicking-ass radar. He is absolutely KILLING it– and he is not in a very affluent area)


03. May, 2011

Thanks everyone glad you liked the video, I have more coming for you guys =)
@Mike or anyone that needs simple web graphics done for your site, banners, fliers, before/after pics…contact my client Denise at
She’s on Facebook and don’t forget to let her know I referred you guys =)


03. May, 2011

That was a KILLER post C. No wonder you have people beating down your door. I really appreciate sharing your resource with the reader of Super-Trainer. By the way your wife is in AMAZING shape.

Victoria Satanassi

03. May, 2011

Awesome post Christian! Looking forward to meeting you one of these days. :) And I agree with Sam, your wife is in amazing shape. She’s my roll model!


03. May, 2011

Thanks Sam, my wife is defending your figure title here in the Bay Area this coming Saturday. She says thank you ;)

James M

05. May, 2011

Awesome Video,

Such an obviously simple idea but I would have never thought of it!




12. May, 2011

Fab post very detailed especially the last two tips, made us all sure laugh. Thank you for sharing your experience, awesome!

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