Marketing Ethics & Integrity

Marketing Ethics & Integrity

Posted on 20. Jul, 2012 by in Marketing Fitness



[spoiler]
What’s up, dudes. Zach Even-Esh here, UndergroundStrength and I guess this is kind of like doing a little bit of housekeeping. So I’m here at the Underground home office and for those of you that are new here, if you’re looking for training information, go to UndergroundStrength. Go ahead. Sign up for your free gifts. Check out the blogs. You will be inspired, educated, motivated and fired up.

If you’re looking for business info, UndergroundBizJournal.com. Now, regarding the housekeeping, yesterday I had an interesting message sent to me through Twitter as I had sent out last few emails promoting one of Dan Kennedy’s up and coming courses and the question was, “I saw that you were promoting Dan Kennedy’s course. Do you use him?” Here is something that you guys must know and I totally understand if you’re unsure because I see the way it works.

Number one, if I promote anything, it’s because I personally believe in it big time. One hundred percent, not just a little bit and I use it personally. I don’t engage in what’s called a [0:01:11] [Indiscernible] launch meaning friends of friends promoting each other, not really using it. Really kind of being amongst their own little inner circle. That’s fine. I do not do that and I’m going to tell you why because every single person on my email list and on Facebook and on Twitter has been earned. It hasn’t been through this big circle of what’s called [Indiscernible] launches. I don’t do that.

So if you see me promoting something, Rogue Fitness equipment, you will notice my garage is equipped with it. You notice much of the things going at Underground Headquarters is getting refurbished or just removed and put in the new stuff, Rogue. When I had the Underground Strength Nation Conference, you will see Rogue equipment in there and I’m going to tell you this. I’m buying that equipment. It is not being given in any way. It’s coming out of my own pocket. You will notice some of the training programs I promote. Jason Ferruggia’s and maybe a small select few others but it is stuff that I personally use, personally believe in, things that are part of my blood, sweat, and tears in my heart and soul.

I do not promote or tell other people to use things that I’ve never experienced and experimented on myself. It just goes all against the integrity. At the end of the day, this is what it comes down to. If I’m promoting something or affiliated with that thing, can I look in the eyes of my family and tell them what I did that day and be proud of it? That’s what it comes down to. Boom!

You see me wearing the Forged shirt. Those guys I have huge, huge respect for. I buy stuff from them. Part of their proceeds goes to various Navy SEAL foundations such as Naval Special Warfare Foundation, Lone Survival Foundation. I just respect what those guys do. Huge. It comes down to integrity, period.

So if you see me promoting something that’s not mine, it means maybe I don’t have the means to create those things but I found somebody else who creates it. It’s awesome stuff. I believe in it and I believe that if you use it and implement it, it will improve your life. That’s what it comes down to. The things I do revolve around integrity and if you are somebody in any field of business, not just fitness, strength, health, any field of business, that’s my personal advice to you. If you’re going to be promoting stuff just so you could get inside an inner circle of people, that is the wrong way about doing it.

Here’s what you got to do. At the end of the day, can you look your family in the eyes and tell them the work you’ve done, something you’ve promoted? Do you feel honest to God great about what you’ve done that you’ve improved the livelihood of others? That’s how I feel about it.

So Underground Strength Nation, people around the world, if you see anything coming through my emails that isn’t a product or a course that I’ve personally created and I’m promoting it, you better damn well believe that that is exactly what I do. Athletic Greens, boom! Ever since I started using it, I love it.

So, that’s what it comes down to, guys. It’s who I believe in, who I trust and who I personally use and know that it will improve your life. So for those of you that are affiliated with courses, products, no matter what business area you’re in, if it’s not in your heart, and you don’t have the integrity to look somebody in the eye in your family or somebody that you love and tell them this is what you’ve done, then you’re doing the wrong thing.

So no [Indiscernible] launches. Do the right thing. Follow your heart. Peace! UndergroundStrength. Catch you later guys.

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