but –

I think most trainers waste their time badmouthing these guys and some of the pathetic stuff they put out – spend your time instead on learning and putting out some REAL, high quality information, products, service options, and programs that people can benefit from – if we all do this, the fakers will have no chance and the public will benefit greatly!

I have always believe that those who “have it,” have it…and those who are in this business for the wrong reasons will do whatever they can to make up for a lack thereof.

I am constantly looking at other fitness professionals’ blogs, and i’m glad to have found your’s! I also frequent Izzo’s blog as well. There are few that I choose to spend my time reading. Yesterday, in fact, I was googling and whatnot, and came across some typical master-info-product-marketer’s blog…can’t remember his name BUT he had a pic from the latest Ryan Lee trip to Vegas or something…a group of the top “gurus” standing in the casino. Now, I didn’t want to pass judgment, but my immediate thought was “these guys look like they have never worked out!” Reading your post made me feel better about this, lol. If I sit and think about this kinda thing too much, it gets me a bit riled-up. I guess just as in any industry, there are gonna be the guys who hide behind a facade in order to take advantage of others. It seems to be a plague for us. Ugh. Funny how they are all tied together, promoting eachother. Nothing wrong with that…I just feel it’s OBVIOUS what’s going on, and I would never want to be associated with that kinda thing. END OF RANT! :) Thanks for not being a sellout!

This reminds me of the feeling I often get while talking to my clients. Sometimes I wish I was walking downtown in a business suit going to meetings and sitting in front of a computer rather than wearing sweats and barking out instructions.

Every time I ask my clients about this, they say I’m crazy, that they’d rather be a personal trainer rather than a desk jockey lawyer, director, etc.

The keyword when talking about marketing is passive income. Putting in hours is one thing, and passive income is really the holy grail of income.

There is something about being a personal trainer where the more money you get paid means more and more you work which can draw you to marketing.

I agree, be a trainer first then try some marketing. With the internet, marketing has never been more easy and lucrative. Being a personal trainer versus an internet marketer can be summed up with one question…

Would you rather get $1,500 each from 20 people working 40 hours a week or 25 cents each from 200,000 people working 5 hours a week?

If you answered that instantly, maybe you have a future in internet marketing.

Like I mentioned in the post, I now dabble in marketing and the message you hear there is a sound one – the top coaches in that industry recommend getting face to face with your customers, one-on-one for coaching sessions (does that sound a little bit like Personal Training?) – although this doesn’t sound like a sexy multi-million dollar plan at first, it’s how you determine what the REAL needs and concerns of your customers are, and it’s only then that you can look to solve them on a large scale and avoid getting out of touch, which is evident from some of the embarrassing products we see out there -

I got a good laugh out of this post. Over the years, I’ve purchased a few of these products out of curiosity, and found that some had useable info. With others, the best info I got was looking at their packaging and finding out what companies they use to affordably mass produce and distribute their books and videos! Marketing is fine if you’re delivering a product that has real value, but there’s sure a lot of crap out there! That’s what has made me a loyal reader of your blog-no BS, just the real deal and nothing promising me I’ll make millions instantly. I’ve also seen Ryan Lee at a conference, and I gotta say: dude, those 4 minute workouts aren’t working!

Trainers should strive for greatness great and express their thoughts an
knowledge in an awesome blog that spread the word freely to fellow fitness trainers. I believe what goes around comes around.

I believe the extent of the personal trainer’s information marketing plan should be only for the purpose of getting page rank organically on Google ( You want your web site to appear on page 1 ). SEM or search engine marketing is something you can and should learn inside out. Learn this and you will discover your true NERD.
Yes, Kaiser, you are the last of the QueensNY Tyrannosaurus Rex’s. This is good. You are becoming an online celebrity as well as a good Samaritan in many peoples eyes. Don’t change.
BTW when I get a Jim Labadie, Ryan Lee or Beadros Kulian e-mail you can be sure I instantly delete their crap from my e-mail When I get my SuperTrainer newsletter I open it instantly, as I did tonight.

Your friend, Rivak

Funny you bring up Ryan Lee. I started running across his name on the internet a few weeks back and checked out his websites and some free marketing material. I was shocked at how ALL of these top marketing guys looked. Just as you described, out of shape and like they have no place being a trainer or anythingclose to fitness.

However, as i continued further reading they have some very good information that I will use to help my TRAINING business and expand out from there. Very nice analysis Kaiser. It seems that you are always on point with the posts and perspective on how things ought to be.