How To Stand Out

How To Stand Out

Posted on 21. Nov, 2013 by in Marketing Fitness


Hey Super Trainers…..

By now you know that I preach against “blending in”

In that spirit, I did something totally unusual at our facilities this year.

(By the way we just opened up our 6th location. Took over UFC legend Dan Henderson’s old gym in Temecula, California)

What I am doing at our facility is totally unique.

It’s literally the “Talk of The Town”.

It’s not the same old marketing and PR that you see everyone doing.

This year just for fun….

I hired my friend and professional videographer/photographer Gene Fox from www.FitnessBusinessVideo.com to come down for 6 weeks and shoot pictures/videos of our fitness family.

We’re actually making our own “reality show” at our facility.

Gene Fox is literally following me and about a dozen of my craziest clients in and out of the gym all day for video footage.

We have had major parties, photo shoots, night at the movies, dinners, etc… together.

I have been interviewing celebrities like….

The mayor of our City Dennis Yates.

Bodybuilding icon Shawn Ray.

Compton Super Man C.T Fletcher.

What has come out of this so far?

Just incredible camaraderie between our already awesome and friendly clients.

Clients got to dress up, act and have professional photos taken.

An excuse to throw parties and hang out with our fitness family.

Huge and I mean HUGE social media presence from clients posting their pictures and talking about this “reality show’

Just INCREDIBLE buzz…..

What am I going to do with all the video footage?

1) I am going to “pitch” it to T.V networks. (it’s a long shot but nevertheless nothing wrong with trying)

2) Rent out the movie theater and throw a red carpet event for “our movie” and invite all of our clients for a night out at the movies.

3) Recycle a bunch of footage and testimonials for future use and marketing.

Why be normal and blend in?

Think outside of the box.

Stop doing the same crap everyone else is doing.

Be bold and be willing to try new things and step out of your comfort zone.

I don’t know about you but I am so tired of the same old, same old me too marketing.

It’s time to change the game.

It’s time to stand out.

Be different.

Be unique.

Normal is boring.

Normal is NOT profitable.

Sam,

PS – Book a VIP day with me where you fly out and let me give you the blue print of my successful, profitable AND fun fitness business. Simply email my right hand man Xavier at XavierRsanchez@gmail.com

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