Comments on: How To Sell Tons Of Personal Training Even If You Hate Selling And Marketing …

By: Kaiser

Kaiser — Fri, 02 Oct 2009 07:59:45 +0000

That statement you made kind of sums up what an uncommon thinker you are Dave: “give the client what they NEED, not what they WANT.” You realize this goes against one of the first rules of marketing don’t you? That’s one of the reasons I joke around here frequently and call marketers scumbags. But the rest of your comment proves an important point – that if you have the relationship firmly established, your client will do anything you ask. If you build that level of trust, you can do anything with them. And that goes for commanding whatever rates you want as well. Marketing Personal Training is un-common at times. What I tried to show in this post was that going “old-school”, ie trust and integrity, can be your best form of marketing.

By: Dave Parise FPTA CPT

Dave Parise FPTA CPT — Thu, 01 Oct 2009 03:29:04 +0000

NICE GREG!

Never let regrets replace their dreams- we are the facilitator of the relationship- facilitate wisely.

zzzzzzzzzzzzzzzzzzzzzz

By: Greg Justice

Greg Justice — Thu, 01 Oct 2009 01:13:45 +0000

I know a lot of very smart, well educated trainers that are broke, because of exactly what you say in your post. Clients have to like you, trust you and believe that you can help them.

It goes beyond helping them reach goals, into the realm of realizing dreams. What I mean by that is they may tell you their goal is to lose 30 lbs., but their dream is to look good in their swim suit. Once you’ve gained their trust, they begin to tell you their dreams, and that’s so much more powerful than simple goals.

By: Dave Parise CPT FPTA

Dave Parise CPT FPTA — Thu, 01 Oct 2009 00:37:53 +0000

Give clients what they need- not what they want. They have a need for support- they want an excuse. The principles of emotional support leans towards the technique of being exactly what the doctor ordered. Focus on integrity, become a problem solver- identify the issues on a deeper level- find the solution and provide the plan-of-action. Never judge, just listen…the bond of trust respect and the ability to listen will determine the outcome of your success. “My trainer listened to me ( my husband does not) he identified my strengths- what needs work- he helped me by moving me away from my comfort zone- that unaccustomed state that I always move towards when I become scared or want to give up. E-motion is a word that can be played upon in many ways- choose the right path to lead your clients on a journey to better self efficacy. Hold there hands like a little child, look then in the eye, let them know they have a professional who cares about them and will go above and beyond to help in any way-

Just an idea…it may work-

ps- sorry got on a tangent- my bag

peace out!

By: Kaiser

Kaiser — Wed, 30 Sep 2009 18:56:39 +0000

You hit it Greg – maybe it’s not right, but it’s so very true – knowledge is definitely important, but is useless unless you can transmit and demonstrate it in an effective way – that still comes down to the intangibles, not logic.

By: Greg Crawford

Greg Crawford — Wed, 30 Sep 2009 18:47:53 +0000

Good one Kaiser!!

I like the part about asking questions and giving advise before even the consultation.
People that are interested in personal training are more interested in enjoying the workout with the trainer rather than the knowledge of the trainer I think, just as long as they are seeing some results.