~ Luke

As far as pricing goes. It’s not about content. The client doesn’t really care about that before they pay. What is important is social proof (testimonials) and how YOU (trainer) connects with their current struggle and sees hope with you as the vehicle to get there.

Best to all of you starting out! We’ve all been there. Take what you need now, and work your face off so that you can do business on your own terms.

On a certain level I agree with you – after all, ideally we should all view ourselves as extremely valuable human beings, but that doesn’t mean we’re all going to go into investment banking and look to be billionaires –

If making $10 of even $45 will give you the kind of lifestyle you need, more power to you. In New York I couldn’t buy gas and have a roof over my head, let alone have any kind of social life with that kind of money or invest in my own learning or future. I’m not looking to run myself into the ground as a charity case. That sounds cruel, but I don’t think anyone would want to train with this kind of person either. Charge what you’re worth, and then justify this value – very simple.

And I’m not buying the part about what the market can handle. Read my Whistleblower Report. I started my training practice and earned 1K a week in a gym a few blocks away from Lefrak City Housing Projects. My greatest success was in the very working class area of Long Island City, where I incidentally trained right across the street from another high earning trainer, Cynthia Conde who now has her own fitness reality TV show. Being a little creative and always looking to the best we could for our clients, we found ways to make it work even in these environments.

Keep reading the blog and the newsletters and I’m sure you’ll start to get the mindset of tightening up your rates your schedule, and how you do things.

In a capitalist economy, your income reflects in a lot of ways how much good you’re able to do in the world. If you are able to do a lot of good, you will be paid more for it. If you have little value to offer, then not so much. Unless your a crook or a scammer – but that always catches up to them, doesn’t it? I wrote a long NEWSLETTER on that subject.

The key word is VALUE – that takes on an infinite number of forms. That’s what changed things for me and the difference I notice in the practice of every high level trainer – they bring a certain added value to training sessions that customers are willing to pay for. And most times it has nothing to do with simply your certifications or techniques, which most trainers confuse as the only forms of value.

Good luck!