Fitness Marketing – How to Find a PA Q&A Part 2

Fitness Marketing – How to Find a PA Q&A Part 2

Posted on 27. Jun, 2012 by in Marketing Fitness



[spoiler]
Neil: So you’re not getting eight hours all through the day. You know what I’m saying? Depending on where they work. My [Indiscernible] 600 to 800 bucks a month is a reasonable price but I would go as high as $3000 a month for an awesome person. OK? An awesome person to me – sorry, Sam. I think [Indiscernible].

Sam: No.

Neil: An awesome person to me is someone who can take my blog post, video, someone who I can give them a video, they can learn the shit and immediately do the stuff over and over and over. So I don’t mind to combine the cost in videos and giving to that person and they know exactly how it is.

Then you got a person for 1000 bucks that will give you a blog posting, little bit of SEO. The only thing I will tell you [0:00:51] [Indiscernible] final point. Adjust your expectations. If you’re thinking about hiring someone and get [Indiscernible] stop them. OK? You’re running the business. Understand that you’re looking for an employee for the long term. It’s going to take you two or three months. You find that person. You start now. You got all these people. You give them challenges and you find the right one. I think you build that relationship off with them.

The biggest mistake most people make is they hire [Indiscernible]. First person they see, they fall in love with and like four months later, doesn’t work hard. You lost all that money, all the time, all that headache. This will ruin your business. [Indiscernible] it’s a hiring process I need to go through and it’s cheap. You’re not paying tens of thousands of dollars to hire. Forget about this bullshit about having an agency and some of that. They don’t know how to hire. They’re just sending any resume. You’re hiring by giving them on-the-job training and [Indiscernible] if you just take the time, if you consistently for one or two months, it doesn’t matter what system you use, you will find someone good. Anyway, I just hope [0:01:56] [Indiscernible].

Damien: When you’re paying $600, $800 a month or $1000, what [Indiscernible] PayPal or what do you …

Neil: I usually pay – over time, I pay through PayPal. I wouldn’t pay through Elance. What I’ve done now for most of my people overseas is I’ve set up like Pakistan, India, wherever. Usually they have banks in New York. You have the local branch banks in New York, right? Whatever country it is, they have like a main bank. So what I do is I wire money to a New York bank. I don’t pay any transfer fees for that. OK?

The New York bank wires to their local account. OK? It’s safer. From a tax perspective, when you’re wiring more than $10,000 [0:02:41] [Indiscernible] report it to the IRS [Indiscernible]. It’s a pain in the ass and I got into trouble so many times because – I won’t say why [Indiscernible]. You know what I mean?

So my accountant told me, “Hey, set up this [Indiscernible] local Indian bank in New York. They wire the process perfectly [Indiscernible] all legal. No one worries about it [Inaudible].” Now it’s very easy to do that. You need to obviously [Indiscernible] outsourcer to actually receive the money, whether they’re comfortable with that because it’s a two or three-day time delay. So if they want their money by the 21st, they will tell you. You want to pay them [Indiscernible]. I would start with PayPal.

Ian: I do PayPal.

Neil: I would definitely start with PayPal and [Indiscernible] then I would definitely – just from a legal – because if I wire money across – where you are, it’s all these legal issues they have right now. They want to see a certain amount of …

Damien: [Inaudible] email address or you can exchange email addresses or you have to go through …

Neil: You can exchange. You can send me an email and I’ll do it. Elance is very good. The only thing is they charge the buyer who’s doing the work [Indiscernible] of the fee so most people hate that because 10 percent [0:04:12] [Indiscernible]. I shouldn’t be saying this on video but I use Elance as my agency.

Sam: Well as far as virtual assistants, unfortunately the reason that there’s a market for virtual assistants is the price and the competence of the worker [Indiscernible] in the United States. I would much rather support the local economy and support the United States by [0:04:40] [Indiscernible]. I don’t mind if I have to pay more but unfortunately we live in an era that the younger generation, that they think that people owe them something and they deserve something.

Well, let me tell you something. You do not deserve anything [0:04:58] [Indiscernible] to do a good job. If you’re not doing a good job, then you don’t deserve to get paid and that’s [Indiscernible] most European countries and overseas [Indiscernible] entitlement issue here and we think that we’re entitled to this and we’re entitled to that. [Indiscernible] if Kobe Bryant doesn’t score [Phonetic] five days in a row, guess what’s going to happen to him. He [0:05:23] [Indiscernible].

So you got to get paid based on work performance. Now, I will tell you that you’re not going to find one virtual assistant that’s going to do everything for you. You’re not going to find a virtual assistant that’s going to be fluent in English, that’s going to be a bad ass representative, that will know Facebook, social media and Twitter and everything else. He has got to be able to do videos. He has got to be able to sync audios or videos and all that kind of stuff.

So my – and that goes with any info. So what you should do, you got to give them a list of tasks that they’re responsible for. I have a friend. God bless him. I love him to death but he gives his virtual assistant about 50 different tasks and he drives him crazy. I mean he drives him crazy. I mean they’re not robots. They’re people just like us. They’re not going to be able to do 50 millions things that you ask them so put them in charge of what they’re best at.

So for example, I have three assistants. I have Ray. Ray speaks better English than I do but he doesn’t know anything about program design. He won’t put up a website but he’s really good at making phone calls, doing follow-up. He’s good with customer support. So guess what? I put him in charge of it. OK?

Now I have Jowel. He can’t speak English that good at all but essentially he could do websites. He can do programming. He can do all of that kind of technical stuff. OK?

Then I have Junior who is like a mixture of Jo and Ray. His English is not as good as Ray’s. It’s not as bad as Jowel’s and he’s very technical and very well-rounded. He’s not as technical as Jowel and he’s not as non-technical as Ray so he takes care of a lot of the PowerPoints, a lot of voiceovers, a lot of syncing and all that kind of stuff.

So [0:07:20] [Indiscernible] getting back to that, make sure that you define exactly what they’re going to be in charge of and that’s it. Don’t [Indiscernible]. As far as pay is concern, I totally agree with Neil. You’re not going to find somebody for $400 that’s going to be reliable. If you do, God bless you. I need to [Indiscernible] $400 but normally, pay them well. Pay them so well that they take their job so seriously and they cherish you and don’t want to leave.

Now if that means paying $800 or $1000 a month, well whatever it is, pay it. You know, because they [Indiscernible] and you know they’re not going to jump from one offer to another offer. As far as my experience is concerned, I’ve had a lot better luck with Filipino assistants than I have done with Indian assistants. No …

Neil: Yeah.

Sam: Because …

David: No restrictions.

Sam: Yeah, no disrespect. Neil is [Indiscernible] because in the Philippines, English is their second language and they speak a lot better and I found them to be just very, very – they [0:08:35] [Indiscernible] you can’t – if for whatever reason, you’re not satisfied with anything that they do, be very nice to them. You can get their feelings hurt really, really bad and the [0:08:52] [Indiscernible]. This has never happened to me but it happened to many of our friends so they do have pride in their work and [Indiscernible].

Neil: Yeah. I have people working in the Philippines as well. The only challenge I have with the Philippines is electricity is a problem.

Ian: Yeah.

Neil: They have blackouts all the time so – and one of the things is when I want an answer, I want an answer now. I’m kind of demanding. I don’t want to wait [Inaudible] to get a hold of me. So just be aware of that. I had [0:09:33] [Indiscernible] bought a generator for them. I paid like 500 bucks or something eventually to have it shipped and now, she works flawlessly for me but you may want to think of that but other than that, I mean they …

Sam: One thing also is it goes back to [0:09:50] [Indiscernible]. If someone is working for me virtually, I want to make sure I want an answer now and I want to make sure – my biggest [Indiscernible] are they sleeping or are they really working? So what I did was I assigned a number. You can go get a local Skype number [Indiscernible]. I could pick up right now and call them and they will answer the phone and [Indiscernible] if they don’t answer the phone after three times I call them, they will be fired because I want to be able to be anywhere, anytime on their [0:10:27] [Indiscernible] I need to call somebody. I need to get a hold of them. You know what I’m saying? That’s what I think [Indiscernible].

David: [Indiscernible] local Skype number, is that forwarded to a landline over there or just a computer?

Sam: It forwards to their computer.

Neil: To the computer, you can get a call, yeah. It’s like two bucks or five bucks.

Sam: Yeah. And they can call – you guys got calls from Ray. You feel like he’s like right next door.

Damien: Yeah.

Sam: You know what I mean? You don’t think like oh, he’s someone [0:11:06] [Indiscernible].

Ian: Yeah. How does he do that?

Sam: Local Skype number.

Ian: He just takes a local Skype number, calls my cell phone and then [Indiscernible].

Sam: Yeah, yeah.

Ian: And then it shows up with your number.

Sam: Yeah. They just have their own separate line [0:11:21] [Inaudible] if it’s customer service, all right. This is his number.

Damien: [Indiscernible] do you credit their account or something like that …

Neil: Well, they pay for it. Yeah. They could pay for it, Damien. [Indiscernible]

[Crosstalk]

Damien: … get them talking real fast.

Male Speaker: You [Indiscernible].
[/spoiler]

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2 Comments

Odhran

29. Jun, 2012

Love that you guys are just chilling by the pool and talking biz…

7Figure Sam

04. Jul, 2012

@ OD: YOU have to come to the next Vegas retreat mate. It was a blast

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