Many of you who have been in the industry for a while probably know what to do to take your business to the next level. ESPECIALLY if you tune in to Super-Trainer, and go to fitness events and conferences where you leave with pages of notes and tasks on your to-do list.

When Sam asked me to share with you some of my Top Lessons of Success, I paused. With Sam and these other Super-Trainers as resources, what on earth could I contribute that hasn’t been covered?

One thing is for sure, though. Although I don’t have a checklist of a million awesome things that promise to propel you to greatness, I CERTAINLY have a list of a million things to avoid; mostly lessons I’ve learned by making a lot of mistakes, forging new territory, and not being afraid to try new things – sometimes with less-than-stellar results.

When we started SWAT Fitness in 1996, there were no fitness business summits. No boot camps. No trainer-networking opportunities. No business models to copy, and no coaches in the field who understood what we did.

To make matters worse, Ron and I knew NOTHING about business. Didn’t even KNOW anyone who knew anything about business. We had come from the public service field – he from a life of military service and law enforcement as a SWAT Commander, and I from a life of teaching, Counseling, and working with Juvenile Delinquents. In retrospect, it’s probably good that we knew nothing about business. We didn’t follow any “gurus” and we didn’t get misled by coaches or advisors. We didn’t rely on others to tell us what would work. We just asked clients what they wanted, provided it, did that really well, and got results. And upon that, a business was built.

So years later, with boot camps on every corner, studios opening up all around you, fierce competition, unskilled trainers, gurus and experts – how on earth could you know who to believe, or what advice to follow? You can’t. The ONLY person that knows your business is you. The ONLY person that can tell you something will work is YOU – after you’ve tried it. NO ONE cares for you or your clients more than you, and no one can want your success more than you do yourself.

With that said – I’m gonna save you a lot of time, a boatload of money, and hopefully some heartache and disappointment along the way.

Nothing will sway you from performance and focus on your business like spending time adding up how much you can, should, or will make. What a lousy way to spend your time anyway. Yes, you have to have enough in the bank to cover your costs. You have to know what your fixed expenses are, and what it is costing you to keep the doors open. And you need to be prepared with enough to cover 6 months of operating expenses – just in case. Anything beyond that should be nothing more than a pleasant surprise. It’s nothing to brag about, it will go back into your business anyway, and if you have any sense at all, it’s really irrelevant if you like what you’re doing, you’re doing a good job at it, and you’re making the lives of others better. If you are fearful about money, it will elude you.

When we first started in business, we talked ad nauseum about all the things we were gonna do. Could do. Should do. Quite honestly – the BIG IDEAS were fun to come up with, and fun to talk about. And we were excited about them and wanted to shout them out to the world. And we did. HOWEVER – something we’ve learned since is that talking too much about the things you WANT to do, sets expectations in the heads of others that you may (or may not) ever fulfill or deliver on. The more we talked, the less we did, the less excited we got, the more we realized some things were impractical and didn’t fit who we were, and the more we disappointed others who would ask, “Hey, when are you guys going to do X?” or “I can’t wait for you to offer Y!” or “What ever happened to your plan to Z?” Remember – people only hear what they want to hear, that will benefit them directly.

What You Say: “I have this really great idea to buy a building, hire 4 new trainers and offer 40 classes a week!”

What they hear: “Starting next week, we will have 40 classes a week to choose from, and will be moving to a huge fabulous building with all the equipment and best trainers in the world, and for you it will be offered at a huge discount!”

Remember: The second you’ve spat out your ‘brainstorming,’ people expect it to happen – yesterday. And if it doesn’t, cuz it was a crummy idea, or you didn’t know how to make it happen, you’ve just let a lot of people down. So DON’T talk about what you will do, or want to do, or should do in the future. Just show and tell people what you DO. Show them the scoreboard, not your playbook. Nobody cares about the great stuff you have planned, until they get to experience it, see it, and benefit from it. So keep your mouth shut, and focus on scoring for your team.

Jana Beutler Holland

www.SwatFitness.com

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Dismissed from drama school with a note that read, “Wasting her time. She’s too shy to put her best foot forward.”

Turned down by the Decca Recording Company who said, “We don’t like their sound and guitar music is on the way out.”

A failed soldier, farmer and real estate agent. Thirty-eight years old, he went to work for his father as a hand.

Cut from the high school basketball team, he went home, locked himself in his room and cried.

A teacher told him he was too stupid to learn anything. He should go into a field where he might succeed by virtue of his pleasant personality.

Fired from a newspaper because he lacked imagination and had no original ideas.

His fiancée died. He failed in business twice. He had a nervous breakdown and he was defeated in eight elections.

If you’ve never failed, you’ve never lived

A few years ago, I felt like I was stuck in a rut, so I decided to follow in the footsteps of the great American philosopher, Morgan Spurlock, and try something new for 30 days. The idea is actually pretty simple. Think about something you’ve always wanted to add to your life and try it for the next 30 days. It turns out, 30 days is just about the right amount of time to add a new habit or subtract a habit like watching the news from your life.

There are a few things that I learned while doing these 30-day challenges. The first was, instead of the months flying by, forgotten, the time was much more memorable. This was part of a challenge I did to take a picture every day for a month. And I remember exactly where I was and what I was doing that day. I also noticed that as I started to do more and harder 30-day challenges, my self-confidence grew. I went from desk-dwelling computer nerd to the kind of guy who bikes to work for fun. Even last year, I ended up hiking up Mt. Kilimanjaro, the highest mountain in Africa. I would never have been that adventurous before I started my 30-day challenges.

I also figured out that if you really want something badly enough, you can do anything for 30 days. Have you ever wanted to write a novel? Every November, tens of thousands of people try to write their own 50,000-word novel from scratch in 30 days. It turns out, all you have to do is write 1667 words a day for a month. So I did. By the way, the secret is not to go to sleep until you’ve written your words for the day. You might be sleep-deprived but you’ll finish your novel.

Now is my book the next great American novel? No. I wrote it in a month. It’s awful. But for the rest of my life, if I meet John Hodgman at a TED party, I don’t have to say, “I’m a computer scientist.” No, no. If I want to, I can say, “I’m a novelist.”

So here’s one last thing I would like to mention. I learned that when I made small, sustainable changes, things I could keep doing, they were more likely to stick. There’s nothing wrong with big, crazy challenges. In fact, they’re a ton of fun. But they’re less likely to stick. When I gave up sugar for 30 days, day 31 looked like this.

So here’s my question to you. What are you waiting for? I guarantee you the next 30 days are going to pass whether you like it or not. So why not think about something you have always wanted to try and give it a shot for the next 30 days. Thanks.

The fitness business industry is beginning to be over saturated with “how to” advice that has no merit, and most likely hasn’t been tested in the real world. It’s not a surprise that our industry mimics the fitness industry itself, especially “as seen on” products. It seems like every week there is a new self proclaimed “guru” spouting off at the mouth about how to gain clients, retain clients, make six figures with a mindset shift, and blah blah blah. The list goes on and on. The questions we need to ask ourselves are, 1) Does this person actually own/run a fitness facility 2) Does this person actually train people 3) Does this person interact with their “clients”.

Personally I’m sick and fucking tired of all the bullshit. I’ve had enough, and that is why Luka and I have started on this path. To create a family. Where we pass along information and strategies that we use every day, in real world applications. We work on our businesses, in our businesses, and still find the time to have a lifestyle that most people dream of. This isn’t braggin, it’s the freaking truth…. Did I mention we both bust our asses training ourselves as well?

There are plenty more words I could use describe what this movement is about, but I would rather you decide for yourself.

So let’s get down to the good stuff.

Running a successful fitness business is more than just showing up. It’s more than just getting your clients amazing results (although if you can’t do this, it’s time to look for another job), it’s more than running tricky marketing ads.

A large part of your success will be based on how appreciated your clients feel. PERIOD! The most beautiful sound in any language is your own name.

Do you truly show appreciation to your clients?

Here is a quick set of questions that will allow you to better serve your clients, for our purposes we will call this the APPRECIATION AUDIT:

1) Do you know every single one of your client’s names? How often do you use their name when they are in your facility?

2) Do you send Thank You cards? Welcome cards? Cards for when they accomplish a goal?

3) Do you call them/ have someone call them to say Thank You? Check up on them when they don’t show up?

4) Do you ALWAYS give referral rewards when a client’s friend signs up? A referral thank you card? Phone call?

5) Do you put on client appreciation events?

6) Do you have a private Facebook group set up just for your clients

7) Do you have a time when clients can sit down with you and just talk without charging them?

8) Do you ask your members/ client’s about their families? Personal Lives?

9) Do you run charity boot camps for causes that matter to your members?

There is just a few, but the list could go on forever.

The point that I’m trying to get across to you is that you MUST appreciate the people who pay your bills, and allow you to live your dreams.

Seven Figure Sam Bakhtiar is my Coach. I got off the phone with him the other day, and INSTANTLY received a call from one of his assistants THANKING ME for being a part of his coaching group. I received an email THANKING ME for joining. It made me feel amazing. It’s POWERFUL, and it is guaranteed to help you grow your business like crazy!

Just remember, there must be a SYSTEM to your appreciation. If you would like a copy of my client appreciation system make sure to leave a comment below, including your email address, and I will send that shit out ASAP!

One more question…..

Steven Krebs and Luka Hocevar

We all work for that moment in our careers where we can just say “I am finally proud of what I’ve done! I have really succeeded in life!” We’re aware that we’ve surpassed our parents’ expectations, we’ve impressed our friends, we’ve amassed considerable wealth and we’d be more than ready for any class reunion. However, being content doesn’t mean being complacent. Just because you’re happy with business, doesn’t mean you can sit back and relax. In business and life, you are either growing or dying.

As business consultant Victor S.L. Tan says, “The greatest threat hovering above an organization today is not the competition. Neither is it the increasing demands placed by customers. Nor is the pace of change brought about by globalization. The greatest threat to the survival of organizations today is complacency of people inside organizations. It is the number one enemy…”

The complacent American thinks that he DESERVES a cushy retirement because he worked hard his whole life. When he hits 65, he expects that he can just retire on a pension and enjoy the same standard of living he had before – only, now, with more free time! This complacent American is DEAD WRONG. He will not be taking trips to Vegas, eating steak and lobster for dinner, and driving a Maserati off his piddly pension. Today, one’s pension only makes up 17 PERCENT of total retirement income. Social security will cover a third. More importantly, investment earnings and acquired assets compensate for nearly half a person’s retirement income. So, in other words, if you haven’t been running the wheel and socking away supplies like an industrious hamster all along, you’re absolutely SCREWED. We’re talking Bill Clinton caught in the White House with his pants down screwed. Even after you’ve hit the top of your career, you need to always be growing your investment portfolio and looking for new irons to put into the fire.

The complacent fitness trainer may feel perfectly busy with the current client roster. Complacent Fitness Trainer has a good amount of referrals coming in and just focuses on the day-to-day operations of the business. Meanwhile, Complacent Fitness Instructor’s competition is busy writing books, making DVDs, recruiting new prospects, creating websites, internet marketing, holding fun promotions and running fitness boot camps. It’s no secret that one day Complacent Fitness Trainer will wake up and see that all his prospects have left to the competition. The economy might falter a little more and suddenly his clients are dropping like flies. His referral stream could dry up at any minute because people are fallible, after all. If you’re getting out of bed on any given morning and your first thought is not “HOW CAN I GROW MY BUSINESS TODAY”, you’re slowly dying.

You might say, “Well I didn’t work my ass off to keep up at this break-neck speed! Can’t I ever just relax and enjoy what I’ve earned?” Sure, you can take your vacation during the year. You can retire from your current job one day. But don’t let that slow you down. The goal is to work your butt off to get as many revenue streams flowing as possible and, even when you think you’ve achieved all your goals, to find new endeavors that will supplement your income. Many people “retire” but continue working for non-profit organizations, special event fundraisers, write books or sell videos. What do you see for your future? Are you living like Mike Tyson on the streets or are you living like Manny Pacquiao as an influential Filipino congressman?

According to nurses, there are five common themes of regret that surface in their patients:

Boy, don’t I know that one! Not many years ago, I was running myself ragged and flying around by the seat of my pants, without any systems in place. I was working 12 hour days as a personal trainer and small business owner and missing out on the family time I desired. In their dying moments, people often express sorrow that they missed their children’s youth and their partner’s companionship, as well as new opportunities for growth and happiness. Part of what I do now is coach other trainers how to automate their lives and free up more of their time for leisure. Life is too short to be stuck on the treadmill all day, every day!

In your last weeks, it’s too late to track down old friends, so you need to keep the lines of communication open today. The great thing about true friends is that you can call them up after a long absence and it’s as though no time has passed at all. You just pick up right where you left off. This point relates to the last one – if you worked less, you would have more time to maintain your golden friendships. It’s easy to become caught up in your own life and find yourself too busy to give your friends the time and effort they deserve. I like to combine my priorities. There are always a few friends I love working out with – and since they know I’ll be training every day, they know this is a good time and place to catch up with me.

This one is especially common for men who have suppressed their feelings to either put up a wall of protection or to keep peace with others. Keeping emotions pent-up creates a mediocre life and prevents people from ever blossoming into leaders. Many people can even attribute long-harbored bitterness or resentment with the illnesses they are now dying from. It’s common for people to suddenly express their emotions to family and friends suddenly in their last moments, causing loved ones to feel as though they’d missed out on the “real” person all these years. I may be a joker, but I tell my wife and daughter I love them every day. I tell my trainers that I appreciate all the hard work and effort they put in. It’s liberating, actually!

Happiness is a choice. Yet, people often allow themselves to be controlled by habits, patterns, comfort zones, emotions, and external situations. They may feel they are particularly prone to “bad luck.” They often say things like “If I were thinner,” “If I were healthier,” “If I had more money,” and “If I had more time.” Sometimes people want to project a certain image, whether it be “the tough, stoic rock” or the “pitiable poor sourpuss.” We play all sorts of games to get people to come to our side. When you are dying, you no longer care about keeping an image. You learn to let these things go and look inside to ask, “Have I done everything I could to be happy?” If you’re not smiling and laughing every day, you’re not choosing happiness. If you’re not choosing happiness, you’re not living life to the fullest. When you are joyful, you attract more joy into your life. I’m no physicist, but I know this to be true.

This is actually the most common regret of all. People suddenly find that their entire life has been spent doing what others expected of them, and not what they truly wanted to do. Their dreams and aspirations have been unfulfilled and now they must make peace with the choices that were made. Health is freedom, but many people don’t realize this until it’s too late. I had this epiphany back when I was making chump change. I didn’t want to die knowing I never had that garage full of sports cars, I never had that vacation home in Vegas, I never had that successful multi-million-dollar business I’d always dreamt of. As the saying goes, “Carpe Diem”… Seize the day.

In the book they speak about wanting to make Starbucks the third place for their customers. Home. Work. Starbucks.

Creating that same idea for your training studio or boot camp is literally one of the easiest ways to improve client retention. Who wants to keep filling a leaky bucket of clients? You work your ass off to get new clients so you better keep them.

Think about it, people come from crappy jobs that they hate, busy lifestyles at home, commutes, hectic traffic and other stressors. But they COME. They show up at your studio or park or wherever you train and they want to put in work. Your place is one place that they can blow off steam, boost their own confidence, make friends, laugh, push past their limits (you know everyone lives in a little comfort circle so it feels great to get out of that) and make their bodies look awesome.

There are some really simple ways to make sure that you are creating that third place and not just making it another “thing” they have to do every day. We all know if you’re delivering great service and just being a cool person, people will want to stick around. There’s a little bit more to it than that though.

1. Know everyone. I mean on a personal level. We keep our classes under 12 people so we literally know about their families, significant others (some of them even come to class), kids, pets, jobs, favorite music (they bring in their iPods often).
2. We keep it small and charge more. I want really committed people, not $47 month boot campers out for the next best deal. We run them through a screening process and a 60 minute orientation before they even start. Sure, we run specials but for the most part people have some serious skin in the game and that makes them work harder.
3. Say their names during workouts. There’s nothing more powerful for a person than to be acknowledged and praised. Instead of just saying “great job” be sure to say “great job Joe” and it makes it that much more effective.
4. Myself and my trainer are Facebook friends with everyone. There are some folks that I don’t see because they train in her groups and visa versa. Regardless we’re always interacting on Facebook, posting workout pics, praising people and just being cool and fun.
5. Client parties. This year we had a brewery tour and a dinner at Sam Adams where one of my clients is the manager. Then we had a Christmas party at my trainer’s house for everyone- lots of food, drinks and gag gifts. This makes people realize you’re bigger and cooler than most businesses because who else throws parties for their clients and customers?
6. Client of the Month. Each month we’ll decide who has kicked the most ass in terms of attendance, attitude, results and just overall work ethic. That person gets the “black t-shirt” (these are never given out or sold otherwise) and their picture on Facebook, my blog and framed on the wall in the studio.
7. Spotlight Sunday. I stole this idea from the great Carrie Kukuda. Every Sunday we put a client on the blog with their story. Some of them get very personal and it’s amazing the feedback and love that they get from everyone via Facebook and in the studio.
8. Have fun. We push people in the workouts but we make sure they have fun. Everyone knows each other and they look forward to seeing their friends.

Overall we make sure this is not just a workout, it’s a lifestyle and slowly as people get acclimated to our culture, it does become their third place.

Callie Durbrow

Durbrow Performance Training

People are always asking me how I get so many views, comments and tweets on my blogs. They feel there must be some magic voodoo I chant over each post to have it do well. Or maybe I kneel down and do a Tebow prayer after each post. Many blogosphere beginners invest their precious time into hacking out a couple posts and then conclude that “blogging is just not worth the effort.” I’d hate for you to miss out on all the juicy leads and buzz you could be generating for your business, so I’m going to share 10 of the biggest SEO mistakes new bloggers make.

First and foremost, you are absolutely wasting your time if you have no clue about keywords. These are the literary magnets that draw visitors to your post. Without focusing on keywords, you’re really living on a prayer that someone will find your blog on page 1,000 of the search results. Before you start your post, you need to hit up Google’s Keyword Tool. Look up words you would type into Google to search for your business or blog post. Choose one main keyword per post – ideally something with “low” or “medium” competition and more than 100,000 searches per month. Use this word about once per paragraph.

When it comes to search engine optimization, headlines matter a lot. You want to include your keyword in the headline, but you also want it to be a curiosity phrase that makes people want to know more. For instance, here I used “10 Biggest SEO Mistakes Bloggers Make” because it creates anticipation for a list. Using numbers always fares well with Google.

Subheadings break up the content and make your blog post more enjoyable to read and easier to scan. Yet, there are also SEO benefits you don’t want to miss out on. Search engine bots are also lazy like people, and they scan headlines and subheadings for keywords first. Make sure to put your keyword into subheadings 1, 2, 3 and 4. HTML wise, all you need is <h1> at the start and </h1> at the end (for headline 1). It’s seriously that easy.

A post slug is what shows up in the URL. This is auto-generated for you based on your title… and it’s not always pretty.

Images make blog posts look great, but they can be so much more than just eye candy. Before uploading images to your site, name them after your keyword phrase. Then, after uploading, enter your keyword again under “alt text” and “title tag.” You may use your main keyword or also your secondary keywords. When people conduct a Google image search, they just might find your page that way too.

Some SEO blogging mistakes are missed opportunities. In Google-land, videos equate with quality content, so add them. Ideally, you’ll make your own unique content, upload it to YouTube, and include keywords in the tags. If that’s not feasible for you right now, you can look to existing videos on YouTube to embed.

Interlinking is a little trick bloggers use to get people to explore more of their sites. I like to mention other posts I’ve written (and link to them as well.) You should add at least two or three links to other related posts to keep search engine bots — and readers — on your site longer.

That may sound harsh, but you need to give love to receive it. Link to other bloggers and news sources to improve the authority of your site. Search engine bots see that you are an aggregator of relevant information, and that you are providing value and service to your readers by backing your claims. Relationship building is important in selling, and important in blogging too, so make friends with other bloggers and you just may be able to tap their readers too.

The meta description isn’t your Aunt Edna who you need to rush past to avoid that fat, juicy, lipsticked good-bye kiss. You need to take a little time to summarize your article in 155 words or less with the most poignant sentence in the blog, as well as your main keyword. This paragraph will show up in Google and make people want to click your link – or not. It will also show up when you post the blog on social media sites.

Your blog is there to inform, but let’s be honest… it’s also there to sell. You don’t want to cram your sales pitch down readers’ throats throughout the whole blog, but it’s tactful to include a line at the end, letting them know what you want them to do. For instance, you might ask them to share the post with friends, take a look at your sale products, comment on your post, or call you for more information.

Hopefully you have a good idea of what you need to do to make your posts more searchable and Google-friendly. My last tidbit of advice is to take your time and make sure your posts are free from formatting and spelling errors. Hire an editor or professional blogger if you need to, but for heaven’s sake, polish that blog and make it worth reading. There is way too much garbage cluttering the internet as it is! People often ask me how long a blog post should be. As you can see, I’m not stingy with my words. The more words you have, the more opportunity you have to include keywords. Yet, not everyone is fond of reading, so throw a few short ones in there to mix it up a bit. Now go get em’, tiger!

But do you really know the amount of r

Facebook is the number one social media platform used by marketers today. According to the Marketing Sherpa 2011 Social Marketing Benchmark Report, 84% of social marketers use Facebook in some way. To be a successful part of this 84% you need a way to measure results and analyze data to ensure a positive return on investment. Here are 7 steps to help you do this:

Prior to measuring results you must ascertain your goals. Adopt goals that conform to Facebook and are relevant to your target audience. Ask yourself, if you want to gain awareness using Facebook or enhance current relationships with your customers?

When you have defined your goals then choose a metric to capture your progress. Ask the question, “How will I measure my goals?” If increasing leads is your goal then track the number of generated leads, along with conversion rates and the total value.

Next, be cognizant of your time frame and sales cycle. If your sales cycle is long then you may not immediately see the influence of Facebook marketing. This might require considerable indirect metrics prior to seeing the overall impact. However, if you want to know about traffic metrics, the waiting period is not as long and they’re usually easier to monitor.

Set applicable milestones to collate your Facebook results with your other marketing channels. For example, if comparing Facebook generated leads to other channels, you should institute average lead generated benchmarks for every marketing channel by computing averages over an established time frame or expense level. The important element is to know what your criterion is so it can be used to compare channels to.

When comparing these channels keep in mind creating a Facebook page doesn’t cost money but your time generating leads and engaging customers produces real costs. The page may be free but everything that goes into it is not. Monitoring your investment is just as important as monitoring your results. You need to analyze your return on investment in Facebook to your other channels and decipher which is best.

Offering customers a link to your website is popular for increasing conversion rates and effectively tracks Facebook marketing. By creating a Facebook page for your fitness business you can direct fans to your custom landing page; in other words, to your website. You can also create a custom page within your Facebook page (see instructions on Facebook). Using a dedicated website that is used to send users to can help audit the amount of traffic you’re generating.

Ensuring your website has above par analytics (tracking system) is the best way to monitor prospects coming from Facebook. With this, you can track the movement of your prospects, including their arrival, product viewed, when they depart your site and if they returned 2 days later. This will provide you with accurate conversion rates contributed from Facebook.

Utilize Facebook’s Insights application to gather data on your content and pages. Any Facebook page with 30 or more likes can utilize Insights. This application indulges important data for enhancing your tactics within the network. The following is a list of data Insights provides:

• Page data – traffic, “likes”, comments and other activity
• Content data – impressions, CTR, “likes”, sharing, comments and other data on your content
• Referral data – stats on referral links and traffic from Facebook to your website
• Demographic data – accumulated data on age groups, gender, language preference and location for many of the actions listed above.

It’s real time allowing you to review reports for various time frames.

Create “page tabs’ on your Facebook page. They act as miniature pages and display content such as:

• Image-rich promotions
• Buttons to visit websites
• Embedded videos
• Forms to collect user information

Creating these tabs allows you to measure your Facebook goals. Say, for example, your goal is to obtain more email customers. You can develop a tab that registers and marks them in your database.

I don’t know of any fitness business that doesn’t require continuous monitoring and improvement. Measuring Facebook results will help you improve performance allowing you to adjust goals. One example would be after using Insights data you determined a percentage of your target audience prefers content in a different language. As a result you can post a link directing them to content written in the preferred language.

Another example is in monitoring lead generation and sales. If you are using Facebook Ads and are not seeing a good ROI, but you are generating high leads from engagement on your Facebook page, then you can scale back on your investments in ads and focus on engaging with your customers.

Most trainers think that carrying supplements is a headache and you need to stock hundreds of items etc.

This couldn’t be futther from truth.

Adding Supplements to your Business can help your Business and your clients.

Here is 3 reasons why you should be selling Supplements to your clients.

Bottom line we are in a service business and part of our service is delivering results.

When your clients use the right supplements they will get better results period.

Along with getting better results they will also get healthier. What more can you ask for?

Lets take something as simple as quality fish oil (notice I said quality because not all fish oils are created equal).

Benefits
– Improved Fat Loss
– Reduced Inflammation
– Decrease in bad cholesterol
– Improved Skin
– Improved Brain Function

Bottom line your clients are either taking fish oils already or they should be. Why not have them buy it from you?

Just like a membership most supplements are used on a monthly basis. Supplements are known as Replenishables. You use them you need to replenish. This means instant continuity.

Your average client is buying something else from you, this is very important. Especially if training clients and only getting paid by the hour. There are only so many hours you can work.

You need to find other quality ways to add more income for your business.

I use my Visa for everything work related and I carry no balance, this means mega points.

I use points for travel, hotel, rental car, heck I even got my Boes QC Headphones from Visa points.

A few things about credit and credit cards.
Learn to manage your money and your credit or I don’t advise doing this. I ruined my credit and at one point had 50k in credit card debt.

Not good.

It took me a long time to rebuild it, lesson learned.

Learn to manage your credit & your money, it’s crucial for you and your businesss success.

Well that sums it up, if you like this let me l ow and I can do a Part 2 with more detailed steps and information.

Be sure to check out my blog at www.RobKingFitness.com and to learn more about Supplements grab my Free supplement guide at www.SportsSupplementGuide.com.

Hope this helped you.. Leave me comment or any questions.

Memento Mori.

Rob King

www.RobKingFitness.com