Archive for 'Personal Trainer Marketing'

THE IMPORTANCE OF SPECIALIZING: TALKING TO BRIAN SCHIFF – Brian talks about his specialty and how it relates to every part of his business (listen to the audio).

Posted on 19. Dec, 2007 by .

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At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long hours – it’s the lack of specialization. A lot of trainers are the same way; they’ll train anyone that walks in the door. For that reason, most of them probably earn much less than my barber. They train whoever they’re assigned, and it could be someone different every hour. They think this allows them to see more clients and add to their incomes, but what it really does is hold them back and leads to their failure. Brian Schiffis a trainer who’ll never leave you questioning his specialty. He’s one of the most well known and accomplished trainers in the country (named one of Men’s Journal‘s “Top 100 Trainers in America”) , and his specialty is Sports Specific Training. Also a physical therapist, he’s accumulated so much knowledge and credentials in this area that he’s developed a tremendous leadership position.

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SALES TRAINING: THE HUNDRED THOUSAND DOLLAR QUESTION – Your primer on relationship selling.

Posted on 05. Dec, 2007 by .

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“Sales” in it’s traditional sense, is a weird subject for Personal Trainers. If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW product (in this case your training sessions), you’ll eventually find it unnecessary to ever have to “sell”; those qualities alone will create for you a base of permanent clients, along with a steady stream of new clients coming in through referrals and inquiries. Voila! you have a thriving training practice! But in spite of this, you still need to understand some of the dynamics of selling to keep this process working fluidly. Especially when you’re starting up a new practice and acquiring clients, or looking to fill up some empty spots in your schedule, having a sound mastery of selling and especially the sales conversationwill give you outstanding results and allow you to get booked solid very quickly. Although sales is a dynamic process, it does have it’s own rules and patterns. Some of the biggest companies in the world have spent millions of dollars testing what works and what doesn’t. They’ve determined that there’s […]

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MAKING MONEY TRAINING TRAINERS – The new booming sector of the Personal Training Industry.

Posted on 04. Nov, 2007 by .

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“The field of personal training is red-hot … and almost completely unregulated. This means that the same people you’re relying on to keep you fit – and, more importantly, safe – during your private session may have neither training nor license to do so. Possible result? Severe injuries. Leave it to the New York Post to go for for that shock and awe value in the first line; that’s how an article from last September in the Post called “Not All Trainers Fit To Be Tried” started. That one line says a lot: – First off that the training field is red-hot – yup, that’s right, and as we’re going to find out, there isn’t money only in training clients, but also training trainers. – It’s unregulated, ie. isn’t surrounded by reams of red tape – This by the way is a good thing , especially for the trainers that know what they’re doing. – There are a lot of people in this industry that don’t have a clue what they’re doing. That last point is what this story is about: training education. More accurately, the article reads just like a Press Release for a new Personal Training School here […]

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PERSONAL TRAINING ON CRACK! Jamo Nezzar acts a fool (watch the video).

Posted on 10. Oct, 2007 by .

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Funny what you’ll find on YouTube these days … I found a video clip of fellow Personal Trainer Jamo Nezzar, part of the launch of his new online training program, Jamcore Training. Most people need to smoke a gram of crack to feel as good as Jamo! Just goes to show how it feels when you love what you do. All jokes aside, Jamo’s one of the top trainers in the business. In a past life, he was a professional bodybuilder, one of the hardest sports in the world to reach pro status in. Jamo has run a successful Personal Training business for years in San Jose, California before starting his online venture; and from reviewing the site and reading his blog, he’s put together an extremely strong team at Jamcore. Here’s the video: [youtube 7acmprSXk78 nolink] Jamo’s (entertaining) online venture is an example of one of the privileges Personal Training offers you, what I call the JUMP, moving from one-on-one Training to other aspects of the fitness field. This is a multi-billion dollar industry, some say soon to be a trillion dollars, and it’s rate of growth just continues to accelerate. With the endless possibilities it offers, Personal Trainers […]

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TOP LEVEL PERSONAL TRAINERS FEATURED IN THE NEW YORK TIMES – Find out about the new age of Personal Training: training without limits.

Posted on 12. Sep, 2007 by .

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I just got my hands on an article from late 2005 from the New York Times and it was pretty shocking. What’s the main point of the article? Personal Training isn’t your usual job – it can’t be bound by the confines of a gym, can’t be punched in a clock, and your heart is the only qualification you need. The main trainer focused in the article was Juris Kupris. Juris is the prototype Top-Level Trainer; visiting his web-site, you’ll notice absolutely impeccable personal marketing and image management. Let’s sing his praises for a bit: He’s used the media to establish himself as a fitness expert (takes some dedication, but fairly simple) Focused on a target market that can deliver a high return in terms of training usage and high-value referrals Has branched into other sources of income other than hourly sessions (he’s released a DVD collection)

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