Archive for 'Personal Trainer Marketing'
Posted on 19. Aug, 2012 by 7Figure Sam.
Sam Bakhtiar: What’s going on, man? I got my man Nate who visited me from San Antonio, Texas. We’re over here hanging out on a beautiful Saturday in Chino Hills, California and guess where I brought Nathaniel out. Remember this spot? The 24 Hour Fitness? Remember that? So Nate, what do you see right now? Nate Dillworth: Well, I actually see a lot of people that are trying to get in shape for about $1 to $5 per session. Sam Bakhtiar: There’s that Saturday boot camp. Nate Dillworth: Right. Sam Bakhtiar: Yeah. So, stand right there so I can get you right there. Now, I see behind you there’s a bunch of people going to boot camp. You were telling me like your higher end programs are doing a lot better than your boot camp programs right now. Tell me a little bit about that.
Posted on 23. Jun, 2010 by Kaiser.
“Being all you can be” is a common cliche, but is a very, very worthy goal. When you think about it, you could say that it’s the purpose of living (it’s a shame the army dropped it as their tag line in their advertising, and I’ve heard their enrollment has dropped ever since). When it comes to the road you’re on to be everything you can be, when you look around, you no doubt see many people that already have this kind of life and are already there. What you also may notice is that they’re no smarter, stronger, driven, deserving, or didn’t have any more of interesting of an upbringing or story than you. They just may have been exposed to influences that you weren’t exposed to, and therefore made decisions that you didn’t make. When it comes to these decisions in life, we’re tempted to think they’re not life or death. I mean, it’s not like being in the military where a wrong choice will get you killed. In life, when you face trouble or resistance, you can always quit. When it comes to quitting, I have an interesting story to tell you … I have a friend […]
Posted on 04. Oct, 2009 by Kaiser.
When I first got started as a Personal Trainer, I was excited as hell. I heard the stories of trainers earning high incomes, charging $100 an hour, looking in shape, and doing what came easy and was fun to them. Could you imagine something more appealing than that? And call me naive, but through the all of the many hard times and months of very little money, I still kept my eyes on that prize until it became a reality. Since then, I’ve helped more trainers than I can count shave years of their growth track and earn outstanding incomes from training on their own terms. So it wasn’t until I actually got into blogging and leading this “dump the gym” movement that I found out what the real figures were for trainers and their salaries. When you take a look, you might be a little shocked too: THE STATS According to one broad set of figures, the median annual earnings of Personal Trainers and group exercise instructors in May 2004 was $25,470. The middle 50 percent earned between $17,380 and $40,030. The bottom 10 percent earned less than $14,530 while the top 10 percent earned $55,560 or more. […]
Posted on 22. Sep, 2009 by Kaiser.
Special guest post by my good bud and 9th degree evil genius Bedros Keuilian: Getting clients for your personal training or boot camp business from facebook is easy and cheap. Recently I’ve been doing a lot of testing… sometimes spending as much a thousand dollars a day on facebook just to figure things out. And here are three sneaky things I’ve figured out about getting clients using facebook. First off, if you’ve never done it before, running an ad in FB is easy… … just log into your FB account, scroll all the way down to the bottom and click the “advertising” button and walk through the steps. Now here’s what I’ve figured out to get the most clicks for the lowest price on facebook ads. SNEAKY LITTLE SECRET # 1: Facebook does NOT care about getting your money. What they care about is their customer experience. So, if your ad is not relevant to the market that you’re advertising to FB will show your ads less. On the other hand if FB decided that your ads are relevant to the market they will actually show your ads more – even if your competitors are willing to pay more per […]
Posted on 18. Sep, 2009 by Kaiser.
What’s always surprised me most about the success stories I hear coming in on the blog is how quickly and abruptly everyone takes action. These guys and gals all pick and burn the bridges once they find out about the world of Personal Training out there that doesn’t involve training in a big-box health-club. No sleazy bosses, negative co-workers, and crappy pay? Yes it’s a reality, and I guess once it becomes clear that it’s possible, there’s no going back. But the answer to “when’s the right time?” is different for everyone. Every situation is different, and even though action needs to be taken fast, it’s relative. For example, here’s an email I just got from a long time reader of the blog Jeff. Looking at his delicate situation will bring to light to anyone that’s also looking to plan their health-club exit and start their training business. Hi Kaiser I need the input of a professional with your knowledge. Here is my dilema. i consider today day 1 of my conquest to become a top level trainer with my purchase of your material. My cousin Sam and i just got off the phone. i train at 24 hr […]