Marketing Fitness

Archive for 'Marketing Fitness'

Why We NEED You to Become an Entrepreneur

Posted on 03. Jan, 2012 by 7Figure Sam.

Yo guys! What’s up? Zach Even-Esh here freezing, taking my dog for a walk. Arnold, check him out. That’s my homeboy and every morning I take my daughter to school and then I come here and take Arnold for a walk. It’s about a half-mile walk to the dog park. He hangs out with a bunch of crazy dogs. They go nuts. There are all kinds of other crazy dogs jumping all over me and I listen to ILoveMarketing.com and they’re talking about how marketing has a bad outlook or people view marketing as bad, like it’s evil. Well, what they’re saying and this so much the truth is that what marketing does it is helps people spread their word about the knowledge they have to help other people, to make their lives better if they’re doing it ethically. What I think about is somebody like Bill Phillips, Body for Life. He did lots of marketing and look at all the lives he changed. It was all for the good. If he didn’t get off his ass and market and have a mission, he wouldn’t have changed so many lives; and because he changed so many lives, because he [...]

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Where Good Ideas Come From

Posted on 02. Jan, 2012 by 7Figure Sam.

For the past five years, I’ve been investigating this question of where good ideas come from. It’s a kind of problem I think all of us are intrinsically interested in. We want to be more creative. We want to come up with better ideas. We want our organizations to be more innovative. I’ve looked at this problem from an environmental perspective. What are the spaces that have historically led to unusual rates of creativity and innovation? What I found in all these systems, there are these recurring patterns that you see again and again that are crucial to creating environments that are unusually innovative. One pattern I call the slow hunch that breakthrough ideas almost never come in a moment of great insight and a sudden stroke of inspiration. Most important ideas take a long time to evolve and they spend a long time dormant in the background. It isn’t until the ideas had two or three years sometimes 10 or 20 years to mature that it suddenly becomes accessible to you and useful to you in a certain way; and this is partially because good ideas normally come from the collision between smaller hunches so that they form something [...]

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Tim Harford: Trial, error and the God complex

Posted on 01. Jan, 2012 by 7Figure Sam.

It’s the Second World War, a German prison camp, and this man, Archie Cochrane is a prisoner of war and a doctor; and he has a problem. The problem is that the men under his care are suffering from an excruciating and debilitating condition that Archie doesn’t really understand. The symptoms are this horrible swelling up of fluid under the skin. But he doesn’t know whether it’s an infection, whether it has to do with malnutrition. He doesn’t know how to cure it. And he’s operating in a hostile environment and people do terrible things in wars. The German camp guards, they got bored. They’ve taken to just firing into the prison camp at random for fun. On one particular occasion, one of the guards threw a grenade into the prisoners’ lavatory while it was full of prisoners. He said he heard suspicious laughter. And Archie Cochrane, as the camp doctor, was one of the first men in to clear up the mess. One more thing, Archie was suffering from this illness himself. So the situation seemed pretty desperate but Archie Cochrane was a resourceful person. He had already smuggled vitamin C into the camp and now he managed [...]

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Raising your prices for 2012!

Posted on 29. Dec, 2011 by 7Figure Sam.

How would you like to raise your prices for 2012? Would you rather deal with 100 people paying $100 or 10 people paying you $1000? I have always liked the latter because it easier to control their environment, their results, and at the end of the day less customer service issues. There is a quote that says, “Your price will eventually catch up to your value”. I am not a millionaire nor am I a trainer to the stars, but my clients’ rock! Many trainers ask me how I got to the point where I charge $300 per 30 minute session? The truth is nothing changed as far as knowledge from when I was charging $70 per hour. [The change came when I understood the value I was providing and when I started to value my time more.] When I realized these 2 things, I looked to increase the value I gave to each client by adding special events, special gifts, and most importantly learning more to make more efficient use of their time and get them quicker results. How would you like to fast track that process? This is what I want you to do. I want you [...]

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7 Figure Sam Interviews Ryan Magin About Affiliate Blog Empire

Posted on 28. Dec, 2011 by 7Figure Sam.

Checkout Affiliate Blog Empire Checkout Affiliate Blog Empire Sam: Hey. What’s happening everybody? It’s your boy Seven-figure Sam here out here in the beautiful Las Vegas Nevada, baby, my second home; and I’m here with an internet marketing wiz, my boy Ryan Magin. What’s happening? Ryan: What’s up, man? Sam: Hey, man. I know you’re crushing it online, Ryan. I know you’ve done some crazy shit, you know, but tell me like kind of like your business model and how your business is running. Ryan: Well, it’s really hard to explain to most people. I basically have a network of over a hundred little miniature blogs. They’re like three to five posts each and they rank in Google for specific terms and I sell affiliate products. So that’s 100 percent passive business. Sam: So you basically have all these blog networks and I know when we were sitting down on lunch earlier and you rank these blog posts. Like I mean sometimes you outrank the person that makes the product for their own term. Ryan: Yes. Sam: So you have some ninja SEO ways. How can someone like me find out about that kind of stuff and learn from that? [...]

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Persistence

Posted on 26. Dec, 2011 by 7Figure Sam.

In my opinion most people including trainers give up too freaking easy. Sometimes there’s no substitute for persistence. Some say it’s overrated. I agree to a point that persistence is dumb when one never learn and master better strategies. But when persistence is done properly, as with multi-step, multi- media sequences. You can’t just send one direct mail piece and give up and say “It didn’t work”? Same with email, Facebook, follow up calls and just about anything in life and business. These I see a lot of trainers that get discouraged too easily. You can always tell the truth about a person by how easily they stop, get delayed or distracted. We as fitness professionals talk to our clients about being persistent in their workouts and nutrition. We speak to them about the fact that exercise and nutrition is a lifestyle. But for some reason we quit ourselves when we have to get down and get our hands dirty to learn some new skills like copy writing or marketing. One place that I especially see that most trainers drop the ball is the follow up. For me I always tell my management team that the “the sale begin [...]

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One of Our Best Retention Strategies

Posted on 24. Dec, 2011 by 7Figure Sam.

Carrie & Alicia Here (The Boot Camp Girls)… What are you doing to keep your “Retention Percentages” as high as possible (other than giving great results)? We ask this question a lot with our coaching clients and most do not have anything implemented or at least they are very common and every boot camp is offering the same things. This is one of our best “Retention Strategy” we offer in our Boot Camps… They are a great way to build your community/tribe. Your campers will get to know each other better, become best friends, and they will talk about it OUTSIDE of boot camp, too! Be sure to take pictures to post on your blog/website, FB, and in your studio/gym. They will look at them over and over again! Watch a Team Sport together Bowling Lunch/Dinner/Happy Hour Fitness Adventure Try a different fitness activity – like Pole Dancing – Alicia loved this one – lol! 5k Races Volunteer for a Charity together Movie Night – Entertainment & Educational (Food, Inc) Spartan Challenge Night Attend any local event together – Festival & etc. Get together for a season finale to a TV show most of your boot campers watch Pampering [...]

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Get It Right Or Cut Your Losses Before Moving On

Posted on 22. Dec, 2011 by 7Figure Sam.

Ok guys real quick one today for you as I have a small window of time between clients. There are SO MANY different ways to market and promote yourself. Facebook, twitter, print media, press releases, google ads and email marketing just to name a few. So how do we decide which is the best for us. The simple answer? Try something out and stick with it until it works or you need to move on, do not have your hand in every cookie jar going or you will be losing money very fast without a whole pile of return. Pat Rigsy talks about have 2 internal sources (eg. referral contests and challenges) and 2 external sources (e.g facebook ads). I have only been in the training game since January of this year and while I am nowhere near as successful as some guys on here I do pretty well for myself. At the start of my marketing drive to promote business I tried everything to get leads. One thing that I had to look at was Facebook ads. To me learning facebook ads was a acheivement and I set about creating good traffic from the ads (and got myself a [...]

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Boot Camp Overload?

Posted on 21. Dec, 2011 by 7Figure Sam.

What goes up must come down……. Boot Camps are popping up faster than pimples on a teenager’s ass. For every one good Boot Camp program, there are ten that completely suck ass. The Boot Camp surge has allowed plenty of shitty “trainers”/biz owners to legitimize themselves as self proclaimed fitness professionals. It seems like every A-hole in the world with a shitty certification and no experience is opening up shop. And that my friends, is what I call Boot Camp Overload. The fact of the matter is Boot Camp programs are a fad, and they are everywhere. It is only a matter of time before “big box” gyms figure out what is going on. They will bastardize the model, and then undercut all the “little guys”. I know you are reading this and saying….. “well, my program is different!” Sorry Broski….. The average consumer has zero F’ing Clue. They couldn’t tell you the difference between boot camp and their B-hole’s. Don’t get me wrong, customer service and creating your own tribe will set you apart if you are actually good at what you do! But if you put all your eggs in one basket, you will be very disappointed when [...]

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32 Simple Ways To Over Deliver to Your Personal Training Clients

Posted on 20. Dec, 2011 by 7Figure Sam.

Over deliver is business as usual in my book. It is second nature to me to give clients more than they expect. I’m telling you now; it’s a lot easier than it sounds. It may sound like some mysterious, expensive proposition that will cut into your time, your resources, and your bottom line. Don’t worry. It doesn’t. It only enhances all that and more. It is surprisingly simple to over deliver to your personal training clients. One word of warning. Each and every method and means of over delivering must include some type of relationship. If it is done without relationship, it has little value. If it has little value, there is no “over deliver”. I’ll show you what I mean. Let me share a mere 32 ways with you…there are hundreds…here are some of the ways I over deliver…Remember…it’s the little things that count…. 1. Smile. Always the welcome and encouraging smile. Who wants to deal with a sourpuss? 2. Use their name. Say their name. That’s a big one. Use it like they are your best friend. 3. Bring them their water. Refill their glass before they want it. 4. Introduce them to someone else like [...]

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How To Run Successful Body Transformation Contests

Posted on 19. Dec, 2011 by 7Figure Sam.

Hey, guys. It’s Leanne Ellington here from Orlando and I just wanted to share with you a little bit about what I’m doing with my marketing. I just kind of stumbled upon this a few months ago and when I do my marketing, a lot of my newer members come from the referrals from my existing members. So I wanted to make sure that I wasn’t saturating my email list and saturating my current clients with all these new marketing tactics and I didn’t want them to think I was just into the selling and the marketing. I wanted to let them know that I was definitely into getting them results first and foremost as well as obtaining new clients. So what I’ve been doing with my marketing calendar lately is every other month, I will do something internal for my current members to get them better results, to show them that I care and every other month, I will do some sort of external marketing tactic whether it be a short-term promotion or a 30-day promotion, something like that. So what I’ve done lately that has been working out really well for my internal marketing tech things is [...]

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Why Google’s Latest Change Will Either Kill or Ramp Up Leads For Your Fitness Business

Posted on 18. Dec, 2011 by 7Figure Sam.

Google is about to unleash a new change that may initially seem insignificant at first but is be the starting point to change the way you get leads off the internet in the future. If we look ahead in the next year I will make a prediction that at least 60-70% of your leads for most local small fitness owners will come directly off the Internet. If not then you are missing a big piece of the lead generation puzzle. Okay so lets get back to Google Latest Change That Is Going To Send a Shock Wave through the fitness industry. When a potential customer searches for Fitness Trainer in your area, in Google, two types of searches actually show up Paid searches that are shown at the top and on the right side of the page called pay per click. Organic searches that appears just below the paid searches and generally Google shows local sites and other local based websites depending on the way the site has optimized their pages. It is no secret that the first two sites that show up on the organic search results gets over 50% of all the search clicks from potential new customers. [...]