Archive for 'Interviews'

WEB 101 FOR TRAINERS – YOUR TEACHER: SCOTT WHITE – Scott breaks down the web for Personal Trainers.

Posted on 11. Feb, 2008 by Kaiser.

3

I know all of you at one time or another has typed the term “Personal Training” into Google out of curiosity. When you did, right there in the top ten results, along with Wikipedia and all the big training companies with huge advertising budgets, you surely saw Scott White’s gleaming bald head shining back at [...]

Continue Reading

MIKE BOYLE ON RUNNING A TRAINING BUSINESS – Find out how Mike does it (audio clip from our conversation).

Posted on 24. Jan, 2008 by Kaiser.

4

Some trainers, even the most knowledgeable ones, often get too caught up in the training part of this profession. They think that just additional training knowledge will break them out of the ruts they’re suffering through in their careers. While noone will argue whether a strong background in training is a must, at some point you [...]

Continue Reading

MEET EUGENE THONG, TLT – Top Level Trainer talks about how he does it.

Posted on 15. Jan, 2008 by Kaiser.

1

As a great man once said – “Let me see that THONG” - Or in this case I wanted to talk to him: I’m referring to fellow trainer Eugene Thong. For every trainer out there who gets big-time media coverage, trains a roster of stars, or is selling a new workout machine, there are [...]

Continue Reading

THE IMPORTANCE OF SPECIALIZING: TALKING TO BRIAN SCHIFF – Brian talks about his specialty and how it relates to every part of his business (listen to the audio).

Posted on 19. Dec, 2007 by Kaiser.

2

At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long hours – it’s the lack of [...]

Continue Reading

SALES TRAINING: THE HUNDRED THOUSAND DOLLAR QUESTION – Your primer on relationship selling.

Posted on 05. Dec, 2007 by Kaiser.

5

“Sales” in it’s traditional sense, is a weird subject for Personal Trainers. If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW product (in this case your training sessions), [...]

Continue Reading

« 1 2 3