Archive for 'Fitness Marketing Strategies'

CAREER BURN-OUT!!! CHRIS SNOOK AND I GIVE INSIGHTS AND SOLUTIONS TO PERSONAL TRAINING PURGATORY!!! (listen to the no-holds audio of our conversation)

Posted on 25. Sep, 2008 by .

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ABANDON EVERY HOPE, ALL WHO ENTER HERE …. There isn’t a more dreaded term in Personal Training than BURN-OUT. Think of it as a kind of purgatory where life starts to lose pleasure and meaning, without an end in site. It might sound like I’m exaggerating, but this is a place that a lot of Training careers end up and eventually die-off. Some just assume it’s the inherent flaws of the career itself that leads to BURN-OUT. In reality there were probably a lot of things you could have done along the way to save you from this problem and lead to continued happiness with Personal Training. So just like a dreaded disease, right now let’s get into the causes, prevention, and cure.

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MAKING THE JUMP! Talking to Marc Lebert, the da Vinci of Fitness, About Life After PERSONAL TRAINING …

Posted on 28. Aug, 2008 by .

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It’s a little weird talking about life after training. That’s cuz I’m still very much in the midst of it, making great money at it and loving every minute. But for me and I’ve got to say for everyone else, Personal Training is part of a growth process. You could say Super-Trainer’s been part of my growth process, exposing me to new ideas in training and I hope it’s giving you the same thing too. But once you’ve established yourself as a trainer and have a high-level training practice that’s pumping on all cylinders, that’s still not the end. Like I talk about in The Whistleblower Report it’s just the beginning. You’ll now be in a really unique position to move on to even greater things in the training industry. What those greater things are is up to you … that’s what I call THE JUMP. To talk about this subject I wanted to bring on a trainer who’s made that JUMP in multiple areas: Marc Lebert. Marc’s best known as the inventor of the Lebert Equalizer, but that’s just one of the fitness projects he’s involved in. With all the things Marc’s got going on, you’d have to call […]

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CASE STUDY: DOUG MURPHY – Crawl Inside the Head of a Top-Level Trainer! (special guest blog – this one’s goooood!!!)

Posted on 09. Aug, 2008 by .

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Better results in less time! Sounds like a cheesy sales pitch, but that’s what all of our clients come to us for, and as professionals we want the same thing. We want this private training practice handled! – bringing in high quality clients, giving them tremendous value, and achieving all of our immediate financial and professional goals The best way to get this info is to crawl into the head of someone that’s got it mastered; for that, I called up Doug Murphy. He’s built new, thriving training practices from scratch multiple times in different cities, and attracted major media coverage in the process. He’s got this thing down to a science, so if you want to get your practice established, he’s the man to ask. That’s what I did, and in response Doug came with some serious, real-world knowledge. You hardly ever get a top trainer opening up and sharing the mind-set behind how he does it – make sure you pay attention to this one!!!

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HOW TO BECOME A CELEBRITY TRAINER!!! THREE PERSONAL TRAINERS REVEAL HOW TO MAKE THE MEDIA YOUR BIT*H!!!

Posted on 15. Jul, 2008 by .

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Haha – that title will getcha reading, won’t it? It’s undeniable that there’s a certain panache to the term Celebrity Trainer … but what does it mean exactly? People tend to think that it means you train celebrities, but not in my opinion. What it means is that you the trainer are the celebrity. For that, you need the help of the media. When I was a kid and watched the news, TV shows, and things in print, I’d be in awe, thinking that type of media coverage was impossible. Now that I’m all grown up and have learned about it, I realize getting into the news isn’t as big a deal as it looks. The truth is that the media has a very hard time finding compelling content to fill their broadcasts.

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HOW TO BLOW UP IN PERSONAL TRAINING!!! Watch My Live Interview With CYNTHIA CONDE! The new reality show star tells us how she did it …

Posted on 03. Jul, 2008 by .

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We’re stepping things up here on Super-Trainer! I just did the first LIVE interview on the blog, and it was with Cynthia Conde. She’s a trainer from my area in Queens who’s blowing up in a MAJOR way. I got the chance to catch up with her recently and it turned into a lesson on how to create a name for yourself in Personal Training and build up a tremendous career from the ground up. It’s a story EVERY trainer, no matter where you are can relate to. You’re also going to see the attitude and mindset of the modern Personal Trainer, so pay attention to this one! here’s the video: [youtube eDxHIGoT3TQ nolink]

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