I also think it’s important for me as a seasoned fitness professional to comment here for younger, more inexperienced business owners.

In efforts to market business building programs, the discussion always becomes 1-sided in favor of the methods being promoted. This is fine, that’s called selling. For me as a writer, fitness professional and owner of a web site devoted to helping fitness pros advance their careers, I want to remain honest about the potential for 1-1 training and coaching programs as part of an overall business plan.

When structured effectively, billed at appropriate rates, built in a way where you get paid whether clients show-up or not, & then offered in combination with group fitness, you create an aspect of your business that is not only profitable, but an important part of developing your skills as a fitness professional, building relationships with important community members that lead to opportunities, and an opportunity to create some of your most powerful success stories. And we are all aware of how powerful success stories are in helping us promote our businesses.

I fully realize that you believe strongly in what you are promoting, but I think it’s dangerous for all of us to pretend their is only 1 way of doing business in this industry.

-John

The program that BJ talks about (the one he bought before he got started) is well worth it!

I highly reccomend it.

Keep it up!

Cool video, bro, it gave me lots of ideas.

I use the 1 week free trial for clients coming in off of my sales page, and 2 weeks free for referral clients.

During the workouts, I’m constantly building “yeses”. “Isn’t this th most fun you’ve ever had while you’re working out?” “Don’t you think this will get you to your goals more quickly than anything else?”

And I also have them qualify themselves to my bootcampers. “What do you think John, doe Katie have what it takes?” John says “Yeah, I think she does.” I repeat stuff like that for their first 2 days, and then call the trial client at work and say, “Everyone is really impressed with your attitude and energy. I just want to let yo uknow that not everyone has what it takes, but I think you do.. Have a great day, drink lots of water, and I’ll see you tomorrow.”

That way they’ve gotten appreciation from me, qualification from the other bootcampers, and have made a lots of verbal commitments during the “yes”-building that almost forces them to be consistent and continue.

And then my bro Steve Hochman hooked me up with a great way to get everyone signing up for 12 month contracts after their free trial, which freaking rocks!

Thanks Kaiser,

~ Luke Wold

Great interview, BJ is one of the brightest young minds in our industry. I’m proud to call him my friend and business partner.

When I put my Corporate Boot Camp System http://www.corporatebootcampsystem.com together there was only one person (BJ Gaddour) I considered calling to develop the workout programs.

I met BJ a little over a year ago and knew immediately that he was going to be a superstar in our industry.

Thanks for sharing this interview.

I was looking forward to this interview, BJ has some great ideas.

Especially minute 4:38 – that’s an AWESOME mindshift in how to sign people up.