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HOW TO GET WHATEVER YOU WANT

HOW TO GET WHATEVER YOU WANT

Posted on 20. Dec, 2010 by .

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    You know, we’ve been in the holiday spirit here on ST for more than a week now, so I don’t think there’s any reason to stop.  I’ve got another holiday themed post for you today, and don’t be surprised if I have another one leading up to this weekend. The little holiday story I have to share with you today is one I read in self-help book years ago (I used to read a lot of those, although I don’t much anymore).  I can’t remember where I picked it up, but it’s a great example of the hunger, commitment, self-reliance, and responsibility it takes to get results in any business.  Even though most people say they want better, these qualities are exactly what most of them are lacking. It’s about a boy in a very poor family, who each year asks Santa for whatever his cousins (in a much better off family) asked for. One year a pony; they got a pony; he got hand-me-down clothes and apples. The next year, thinking he was asking for too much, he carefully copied his cousin’s letter to Santa word for word, asking politely for a bicycle. His cousins got bikes; […]

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MARKETING YOUR TRAINING STARTS WITH KNOWING YOUR MARKET

MARKETING YOUR TRAINING STARTS WITH KNOWING YOUR MARKET

Posted on 16. Dec, 2010 by .

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  It was tough watching my Knicks fall to the Celtics last night on a jumper from Paul Pierce in the final seconds. Well I guess I can’t really call them “my” Knicks anymore, since I’ve only been to one game in the past 5 years, what with all the losing and them becoming the laughing stock of professional sports.  I give Spike Lee credit – he’s been there yelling on the sideline through all of this,while I’ve been pretending not be from New York. You can call me the ultimate fair-weather-fan, but I’m into helping those that help themselves.  When I see someone really taking action, I want to get behind them and root and cheer them on.  The same goes for my students that really take action – I want to get behind them and do all that I can for them too. What the Knicks are an example of too is how much a different environment, or different system can have an impact on your performance. Amare Stoudemire was always a mid-level star, but now they’re talking about him as a league MVP candidate.  Raymond Felton was a pretty good player, but now he’s playing like an […]

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HOLIDAY GREETINGS

HOLIDAY GREETINGS

Posted on 14. Dec, 2010 by .

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  There are simply too many loyal readers and students of my various programs to send separate holiday cards to, too many to say ‘thanks’ to individually, so this will have to do. I have some degree of personal relationship with several hundred of my students. While I will not send each a personal greeting, I want you to know that I very much appreciate your purchases, involvement, participation, feedback, and compliments.  I count many of you as friends but there are too many of you to extend holiday greetings to individually. During my struggle years I hated Santa Claus, and viewed the holiday season as one of the worst problems faced all year. It is only in the last handful of years or so that I’ve actually been free to really enjoy the holidays. These days though, I cringe at the expansion of Santa Claus’ grip on the calendar for a different reason; I think the season is too long to have meaning or be enjoyed. Christmas music at the mall was welcome the day after Thanksgiving; the day after Halloween it’s a annoying. And I don’t think there’s any way to shove Santa back inside a reasonably sized […]

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THE MOST HARD-CORE INFO ON ADVERTISING AND SELLING

THE MOST HARD-CORE INFO ON ADVERTISING AND SELLING

Posted on 11. Dec, 2010 by .

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  Because I’m in the fitness marketing world, a lot of times people think that I have lighting bolts shooting out of my ass, or that they can’t sell as hard as me, as much as me, and don’t have the ability to hit my income level. If that’s what you think, you’re so mistaken.  In reality, when you’re in the business of creating high end programs for fitness professionals, you’re actually dealing with a tiny, tiny market of people.  The truth is that by focusing on your fitness services, your prospects are much, much greater. I got good at marketing and publishing by first by doing an outstanding job selling fitness services to the general public.  That’s where I got my marketing skills, and then translated them into the much smaller and much more competitive market I’m in now. Truth be told, now that my training has merged with that of a well known celebrity trainer, I’m just biding my time ’til I get back in the offline world of training. And just so you know, the next time you see me offline it’s going to be viscious, so just hope I don’t hit a town near you! But […]

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SUCCESS IS MEASURED IN “MOMENTS”, NOT ONLY IN DOLLARS

SUCCESS IS MEASURED IN “MOMENTS”, NOT ONLY IN DOLLARS

Posted on 07. Dec, 2010 by .

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  Whatsup gang.  I hope you got some great info out of the last article on the site about exploding your fitness income.  In it, I gave you permission to make as much as you want, as fast as you want, so you’re now out of excuses. Now if you’re on my underground email list, you’ll know that early last week I mentioned that I was going to tell you about the awesome time I had at the wedding of a childhood friend of mine.  His parents grew up with my parents, so me and him were close as kids, and his party ended up being a very big family affair full of people I haven’t seen in years. Now that it’s a week later and the glow of the night has kind of worn off, I feel like it would be way too smug of me to write about what a cool guy I am and how James Bond I looked in my Italian suite and German car (I’ve got to remember to take lots of pics and write about it right away like a good scumbag marketer should). So instead of filling you in on the gag-worthy details, […]

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