Archive by Author
Posted on 08. Jan, 2011 by Kaiser.
Whatsup gang It’s been a long while since I’ve had an episode of Kaiser’ book club here. While today’s article isn’t a book club episode, I will be recommend a few books for you today, and they might not be what you’d expect from a fitness business site. Today’s subject is about how to make money fast in fitness. Don’t think it’s possible? I don’t blame you – most people don’t. I’m going to help you fix that, because unless you have the belief that it’s possible first, it has zero chance of happening on it’s own. We’re going to be all over the place today, so let’s get started. The first book I want to recommend to you is a book on hustling your way to immediate business success, plus full of lessons on mistakes to avoid so you don’t get yourself in trouble. It’s CATCHING THE WOLF OF WALL STREET by Jordan Belfort. I first got introduced to Jordan because he’s a bit of a cult figure in small business circles. His book that I just mentioned (which is his second and best one) is very entertaining, and I highly recommend it for good laughs and hard […]
Posted on 03. Jan, 2011 by Kaiser.
Whatsup gang and welcome to a new year! I hope yours was good and you’ve got an ambitious and realistic action plan for 2011. On the subject of taking action, I wanted to put together a short article to get across an important point. It’s about one of the main things that’s hanging up anyone in the fitness business from taking the next step in their careers, whether it’s getting started, going solo, stepping up their solo practice, opening a studio, or opening their second one or a full scale gym (as my long time student CC Mathews recently texted me he’s in the process of doing now). It’s PROCRASTINATION. Well, one big antidote to procrastination that served me well getting my fit-biz started is not being afraid to suck. Because no matter what, you will suck when you get started. That’s how it is, and that’s life. No one was good at anything the first time they tried. But that doesn’t mean you get to sit on your ass and not get started – you still need to take massive action in spite of the fact you suck. Now a self-serving fact I’m going to share with you […]
Posted on 30. Dec, 2010 by Kaiser.
One thing I’m always teaching trainers how to do in my programs is start to develop the inner toughness that you need to start, run, and grow your own training business. How to develop that inner belief that will allow you to be comfortable with getting big results, and avoiding all of the nonsense most people do that completely screws them up. And also to develop that competitiveness and fire it takes to push even farther, beyond your limits, and do what needs to be done to become a leader in your business, not having to work all of the time, while still achieving the cash flow and profitably you’re looking for. I know it’s a ton to accomplish, but if you’re serious about achieving it, it’s hard to do on your own. That’s why I do what I do, condensing a lifetime of hard knocks experience into courses that will get you the same results in a fraction of the time. And I’ve got into the thousands of copies sold of my programs, and hundreds of success stories to prove it. Some of them that were available last year for only a week of sales moved more than […]
Posted on 27. Dec, 2010 by Kaiser.
Hey gang! Hope your holiday weekend was good. If you haven’t heard we got absolutely buried by a snow storm here on the east coast. To make things worse, there was a lot of wind that caused snow drifts, and like an idiot I parked my car in the street, so right now it’s covered in an igloo. Until I dig it out, I’ll have some good info to share with you here on the site. But for now, I have something I wrote a few weeks ago for my column on Fit-Pro Magazine. It has to do with understanding the CONTINUITY aspect of fitness services. Understanding this part of the business can be a game changer. It’s the fact that once clients start, they tend not to stop if you’re doing your job right. That completely changes how you should look at your billing practices, and how you calculate what your customer’s lifetime value is. Keeping that in mind, you may find you have way more money to spend on advertising your training business than you thought you did. And managing the balance between your customer value and advertising dollars will unleash your training business, as we’ve talked […]
Posted on 24. Dec, 2010 by Kaiser.
It’s been about five days, and the shock of the Giants’ loss to the Eagles last week is starting to wear off. From watching SportsCenter, it looks like they’re handling it well too. I remember watching the whole first half and start of 3rd quarter to the game last week. I was laid up in bed relaxing, and the game was so boring because the Giants were dominating so hard, I passed out. If you’re a football fan you know what happened next. The Giants had the biggest fourth quarter collapse in history as smug-a** Deshawn Jackson rubbed it in our faces by taking the kick off back and toying with us before scoring the touchdown. It felt like falling asleep on the subway, and waking up to find out your sneakers were stolen. What’s ironic is I’m headed to Philly today to spend the holiday weekend at my sister’s place with my family. This should be fun. Sarcasm. Not the part about family, because I enjoy that (since I don’t see them that often). I’m talking about the part of looking for things to do in a town that’s football crazy and still high off the win. I don’t […]