Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

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A Little Bit of Info for You About a Guy I Know ….

A Little Bit of Info for You About a Guy I Know ….

Posted on 12. Apr, 2011 by .

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Ahhhhhh …… things are good in the universe. The Knicks are winning, after years of hiding behind a computer screen I’m getting back in peak shape, friends and fam are good, and things are kind of normalizing in terms of establishing training and sales systems in my business. However, don’t think I’m getting on a high horse – like Eric Bana says in the movie Troy, “sometimes the gods bless you in morning and curse you in the afternoon”. I’m just exhaling and taking it all in for a sec.  That felt good – now back to work. I mentioned in my last email that I may not keep up with Super-Trainer as I have in the past.  Forget about the fact that I have a full fledged OFF-LINE retail business in swing, which has it’s own high-level blog associated with it that I’m developing.  It’s just the content style that I’ve become known for delivering here in some ways stands as a conflict of interest with my new business.  I’m already sensing small rumblings of this, and I haven’t even got things rolling yet. Well one guy that I’ve been in touch with a lot over the past few weeks that [...]

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So …. Here’s Why I Decided To Go With Fit Body…

So …. Here’s Why I Decided To Go With Fit Body…

Posted on 08. Apr, 2011 by .

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Let me make it official and announce that I decided to go with Fit Body Boocamp for my new training studio.  I mentioned this in the last issue of the newsletter, and various people that know me in this area or met me at FBS have known for a while. And from the reaction I’ve got, a few people have been puzzled.  They’ve straight out asked me why would I jump on another brand when I can create my own. The first thing I’ve got to say on that is that business is strategic, and you can’t let emotion or ego get involved.  One thing I’ve developed in my time in the fitness business and through all my ups and downs is self awareness.  I’m starting to see what I’m good at and what I’m not good at.  And rather than devote too much time to what I’m not good at, I look for a fast, instant solution to help solve them. This explains why while most trainers would take years to open a studio, mine was open in two months flat from the time the idea popped in my head.  This couldn’t have happened if I didn’t align with [...]

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WHY MOST PEOPLE FAIL AT MARKETING THEIR FITNESS PRODUCTS AND SERVICES

WHY MOST PEOPLE FAIL AT MARKETING THEIR FITNESS PRODUCTS AND SERVICES

Posted on 28. Mar, 2011 by .

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Whatsup gang. I’m here at my studio on a Sunday afternoon.  The place is empty right now so I’m hatching and executing some cool client getting ideas. While I was here a thought popped in my head that made me semi-nauseous: that I haven’t posted on Super-Trainer in nearly a month. I want you to know that even though a post hasn’t gone up, I’ve still been thinking of you. In fact, last wek when I was at the FITNESS BUSINESS SUMMIT I drafted a post that you will find below. It was crafted around late morning on Saturday, mid conference so it will give you an idea of what I was doing and feeling at the time. I’m going to send out my full review of the Summit in the Underground Newsletter. I’m planning that one out in my head right now and it should be good. Til then, enjoy the post below. —————————————————- I’m here at day 2 of Bedros’ FITNESS BUSINESS SUMMIT.  I skipped last year (after all, they let Michael Duivis speak) but did attend to years ago.  This year has been even more impressive. Bedros is at the top of his game, and if you [...]

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In Defense Of Scumbag Marketing Tactics And Long Copy SalesLetters For Personal Trainers

In Defense Of Scumbag Marketing Tactics And Long Copy SalesLetters For Personal Trainers

Posted on 28. Feb, 2011 by .

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I don’t personally know Tim Ferriss.  Unlike most of the people in the online space that would give him a handjob on site, if I saw him at a bar I’d probably stand at the other end. But I do have a ton of respect for his work.  If you want a very short and condensed guide on time management, small business marketing, non-conformity, and lifestyle design, The Four Hour Workweek is it.  I’ve only skimmed through The Four Hour Body, but I liked what I read.  My brother has done the Slow Carb diet from the book, and since it came out he’s dropped 13 pounds of fat and turned into even more of jacked beast. So although I’m not a raving fan Tim’s, I’m not one of his haters either.  I just recommend people like and respect him as a hard working guy trying to make a buck like the rest of us.   Actually, considering the content of his two books and the fact that he was a direct response marketer in the sports supplement industry in his previous life, he is EXACTLY like us.  And the way he parlayed that into becoming  an investor and leader in [...]

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BEING IN SUPER SHAPE OR A GREAT ATHLETE DOESN’T MAKE YOU A SUCCESSFUL TRAINER …

BEING IN SUPER SHAPE OR A GREAT ATHLETE DOESN’T MAKE YOU A SUCCESSFUL TRAINER …

Posted on 20. Feb, 2011 by .

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If you’re an ambitious trainer looking to get more (income, growth, and freedom) out of your fitness business, and willing to do whatever it takes to get it, you’re going to love today’s article. It’s about something you’ll need to keep in mind on the path to hitting your biggest, most ridiculous, and most personal goals. It’s about something that can be one of the biggest internal blocks that ends up putting a glass ceiling on your income and the efficiency with which your business runs. It’s a myth that the MAJORITY of the training industry tries to perpetuate, but that as a follower of this site, you should definitely know better about: That the best trainers don’t necessarily make the most money.  And being in better shape than the next trainer doesn’t mean you’ll have a better fitness business or make more money either. Just the fact you are in shape does not make you a good fitness business owner.  It’s not even close to being the deciding factor. You need to have integrity for what you do – but JUST being in shape is not the decider.  And just because a trainer is in shape, they are not [...]

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HOW TO AVOID AN UNSIGHTLY WEBSITE (Expanded Version Of Recent PFP Magazine Article)

HOW TO AVOID AN UNSIGHTLY WEBSITE (Expanded Version Of Recent PFP Magazine Article)

Posted on 02. Feb, 2011 by .

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What’s up gang – it’s been a bit longer than I’d like between articles here, but if I’m MIA, you’d better believe that I’m hustling hard behind the scenes.  Hope your fitness business is growing and you’re in heavy grind mode as well. Right now I’ve got something cool that you might like.  I recently turned in my monthly column for PFP Magazine, and like I’ve mentioned before, I kept it on the Vanilla side. The rest of the fitness business isn’t really ready for the type of stuff we talk about here, and especially in my programs. Actually the article I sent over was a variation on an old article I had here almost two years ago.  Back then this info was pretty groundbreaking, but by now, everything I shared is pretty much common knowledge to you if you’ve been a reader of this site for any amount of time. Sadly, for the rest of the industry, most of my article I’m sure will be earth shattering.  That’s fine as long as it gets them moving in the right direction. What I’m going to do right now is break down for you everything I put into that article.  This [...]

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A LITTLE TRICK TO MAKE HIRING THE FIRST EMPLOYEE FOR YOUR FITNESS BUSINESS MUCH SIMPLER …

A LITTLE TRICK TO MAKE HIRING THE FIRST EMPLOYEE FOR YOUR FITNESS BUSINESS MUCH SIMPLER …

Posted on 26. Jan, 2011 by .

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I want to start out today by giving much deserved props to the legend Jack Lalanne, who recently passed away. If you know of Jack’s accomplishments, chances are you’re only aware of a portion of them.  That’s because through his long career, he was involved in almost every type of fitness business imagineable, and has done more to impact the industry than probably anyone else in history. It’s hard to estimate how much we owe to him – the truth is a lot of us wouldn’t be in this business without him.  He popularized fitness in America through his long running television show.  He invented much of the gym equipment we see today, owned a chain of gyms (that eventually was bought by Bally’s), and made a fortune in direct marketing. Do yourself a favor today and do a little research into him, his accomplishments, his history, his career, work ethic, passion, and some of his videos on youtube.   His magic is sure to rub off on you in some way, and you’ll find yourself a better person for it. There was a good article I wrote about Jack a couple of years ago that you’ll probably find valuable and [...]

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THE SECRET FINALLY REVEALED: There’s More Than One Secret To Get Your Personal Training Business Bringing In Big Money

THE SECRET FINALLY REVEALED: There’s More Than One Secret To Get Your Personal Training Business Bringing In Big Money

Posted on 19. Jan, 2011 by .

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We’re now officially two weeks into the year.  How are your resolutions doing? Just kidding.  If you’re anything like me, I know you’re not in the “resolution” crowd. That’s for OTHER people, to give them excuses to make changes once a year (which they usually back out of).  But for me and you, we don’t need an excuse to make immediate, wholesale changes to what we’re doing.  Anytime is a good time to go harder. And on the subject of the new year, I realize that I kind of missed the whole boat on writing good new year’s themed articles (God knows I milked Christmas for all it was worth). So knowing that I’m beyond late, let me finally get into the NEW YEARS spirit.  Considering that this is the week that most people’s new years enthusiasm starts to diminish, I’m sure you won’t mind. For this article, I want to hit you with “a BIG IDEA.” Do you want to know THE SECRET to success for personal trainers and fitness business owners?  And on the flip side, what causes more frustration, disappointment and failure than any other single factor? In the training business, where some trainers struggle working for [...]

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THE TOP TEN REASONS MOST PERSONAL TRAINERS ARE BROKE

THE TOP TEN REASONS MOST PERSONAL TRAINERS ARE BROKE

Posted on 14. Jan, 2011 by .

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Hey gang – It’s been a great week for me in terms of progress on the projects I have going on in my businesses, some great content I got to deliver here on Super-Trainer (more of which I have for you today), and a promo that is doing real well (and ends today, which I’ll tell you about later). One article that got a huge response was the one from earlier this week about FAST MONEY.  To tell you the truth, I was a little hesitant about dropping this one.  After all, I was recommending the books of convicted felons and violent criminals as business education. I wasn’t sure if everyone would “get” what I was trying to say (not that I care all that much), but the reaction was overwhelmingly positive, which I was very glad to see. Like I pointed out in the article, you’ll find many major business success stories carefully toe both sides of the line of the law, proprietary, etiquette, and fair play to get massive success.  If that’s what you’re after, you’ll need to do the same thing too.  I’m currently reading the book TITAN, the biography of John D. Rockefeller, and one thing [...]

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1/11/11: BECOMING NUMBER ONE WITH YOUR FITNESS CAREER

1/11/11: BECOMING NUMBER ONE WITH YOUR FITNESS CAREER

Posted on 12. Jan, 2011 by .

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This is a pretty funny year … As I’m writing this, the date today is 1/11/11.  Yes, all 1′s.  The 1st of the year was like that too (1/1/11), and we have too more dates like this in November (11/1/11 and 11/11/11). Sure, it’s a cute coincidence about this year, but if you’re a serious results oriented person, have been following this site for a while, and been getting results with what you’ve been implementing in your fitness business either through the content or the programs …. well, the fact that you have so many number 1′s popping up in one year shouldn’t be taken lightly. You should take it as your cue to make this the year that you become number one, however you define that for yourself.  Be a better you, going harder at your particular stengths and interests, than anyone else possibly could. You also should appreciate that these dates full of 1′s are here as your measuring sticks – the first set in January to make sure you hit the new year hard, and the last set in November to cap the new year off with a bang. When I talk to trainers, I throw the [...]

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FAST MONEY FROM FITNESS: Learn How To Train Your Brain For Big And Fast Paydays From Your Training Business

FAST MONEY FROM FITNESS: Learn How To Train Your Brain For Big And Fast Paydays From Your Training Business

Posted on 08. Jan, 2011 by .

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Whatsup gang It’s been a long while since I’ve had an episode of Kaiser’ book club here.  While today’s article isn’t a book club episode, I will be recommend a few books for you today, and they might not be what you’d expect from a fitness business site. Today’s subject is about how to make money fast in fitness.  Don’t think it’s possible?  I don’t blame you – most people don’t.  I’m going to help you fix that, because unless you have the belief that it’s possible first, it has zero chance of happening on it’s own. We’re going to be all over the place today, so let’s get started. The first book I want to recommend to you is a book on hustling your way to immediate business success, plus full of lessons on mistakes to avoid so you don’t get yourself in trouble.  It’s CATCHING THE WOLF OF WALL STREET by Jordan Belfort. I first got introduced to Jordan because he’s a bit of a cult figure in small business circles.  His book that I just mentioned (which is his second and best one) is very entertaining, and I highly recommend it for good laughs and hard knocks [...]

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FEEL FREE TO SUCK! Being A Trainer And Starting A Fitness Business Does Not Always Mean Being Perfect

FEEL FREE TO SUCK! Being A Trainer And Starting A Fitness Business Does Not Always Mean Being Perfect

Posted on 03. Jan, 2011 by .

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Whatsup gang and welcome to a new year!  I hope yours was good and you’ve got an ambitious and realistic action plan for 2011. On the subject of taking action, I wanted to put together a short article to get across an important point.  It’s about one of the main things that’s hanging up anyone in the fitness business from taking the next step in their careers, whether it’s getting started, going solo, stepping up their solo practice, opening a studio, or opening their second one or a full scale gym (as my long time student CC Mathews recently texted me he’s in the process of doing now). It’s PROCRASTINATION. Well, one big antidote to procrastination that served me well getting my fit-biz started is not being afraid to suck. Because no matter what, you will suck when you get started.  That’s how it is, and that’s life.  No one was good at anything the first time they tried.  But that doesn’t mean you get to sit on your ass and not get started – you still need to take massive action in spite of the fact you suck. Now a self-serving fact I’m going to share with you is [...]

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