Archive by Author

A Little Bit of Info for You About a Guy I Know ….

A Little Bit of Info for You About a Guy I Know ….

Posted on 12. Apr, 2011 by .

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Ahhhhhh …… things are good in the universe. The Knicks are winning, after years of hiding behind a computer screen I’m getting back in peak shape, friends and fam are good, and things are kind of normalizing in terms of establishing training and sales systems in my business. However, don’t think I’m getting on a high horse – like Eric Bana says in the movie Troy, “sometimes the gods bless you in morning and curse you in the afternoon”. I’m just exhaling and taking it all in for a sec.  That felt good – now back to work. I mentioned in my last email that I may not keep up with Super-Trainer as I have in the past.  Forget about the fact that I have a full fledged OFF-LINE retail business in swing, which has it’s own high-level blog associated with it that I’m developing.  It’s just the content style that I’ve become known for delivering here in some ways stands as a conflict of interest with my new business.  I’m already sensing small rumblings of this, and I haven’t even got things rolling yet. Well one guy that I’ve been in touch with a lot over the past few weeks that […]

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So …. Here’s Why I Decided To Go With Fit Body…

So …. Here’s Why I Decided To Go With Fit Body…

Posted on 08. Apr, 2011 by .

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Let me make it official and announce that I decided to go with Fit Body Boocamp for my new training studio.  I mentioned this in the last issue of the newsletter, and various people that know me in this area or met me at FBS have known for a while. And from the reaction I’ve got, a few people have been puzzled.  They’ve straight out asked me why would I jump on another brand when I can create my own. The first thing I’ve got to say on that is that business is strategic, and you can’t let emotion or ego get involved.  One thing I’ve developed in my time in the fitness business and through all my ups and downs is self awareness.  I’m starting to see what I’m good at and what I’m not good at.  And rather than devote too much time to what I’m not good at, I look for a fast, instant solution to help solve them. This explains why while most trainers would take years to open a studio, mine was open in two months flat from the time the idea popped in my head.  This couldn’t have happened if I didn’t align with […]

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WHY MOST PEOPLE FAIL AT MARKETING THEIR FITNESS PRODUCTS AND SERVICES

WHY MOST PEOPLE FAIL AT MARKETING THEIR FITNESS PRODUCTS AND SERVICES

Posted on 28. Mar, 2011 by .

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Whatsup gang. I’m here at my studio on a Sunday afternoon.  The place is empty right now so I’m hatching and executing some cool client getting ideas. While I was here a thought popped in my head that made me semi-nauseous: that I haven’t posted on Super-Trainer in nearly a month. I want you to know that even though a post hasn’t gone up, I’ve still been thinking of you. In fact, last wek when I was at the FITNESS BUSINESS SUMMIT I drafted a post that you will find below. It was crafted around late morning on Saturday, mid conference so it will give you an idea of what I was doing and feeling at the time. I’m going to send out my full review of the Summit in the Underground Newsletter. I’m planning that one out in my head right now and it should be good. Til then, enjoy the post below. —————————————————- I’m here at day 2 of Bedros’ FITNESS BUSINESS SUMMIT.  I skipped last year (after all, they let Michael Duivis speak) but did attend to years ago.  This year has been even more impressive. Bedros is at the top of his game, and if you […]

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In Defense Of Scumbag Marketing Tactics

In Defense Of Scumbag Marketing Tactics

Posted on 28. Feb, 2011 by .

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  I don’t personally know Tim Ferriss.  Unlike most of the people in the online space that would give him a handjob on site, if I saw him at a bar I’d probably stand at the other end. But I do have a ton of respect for his work.  If you want a very short and condensed guide on time management, small business marketing, non-conformity, and lifestyle design, The Four Hour Workweek is it.  I’ve only skimmed through The Four Hour Body, but I liked what I read.  My brother has done the Slow Carb diet from the book, and since it came out he’s dropped 13 pounds of fat and turned into even more of jacked beast. So although I’m not a raving fan Tim’s, I’m not one of his haters either.  I just recommend people like and respect him as a hard working guy trying to make a buck like the rest of us.   Actually, considering the content of his two books and the fact that he was a direct response marketer in the sports supplement industry in his previous life, he is EXACTLY like us.  And the way he parlayed that into becoming  an investor and leader […]

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BEING IN SUPER SHAPE DOESN’T MAKE YOU A SUCCESSFUL TRAINER

BEING IN SUPER SHAPE DOESN’T MAKE YOU A SUCCESSFUL TRAINER

Posted on 20. Feb, 2011 by .

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  If you’re an ambitious trainer looking to get more (income, growth, and freedom) out of your fitness business, and willing to do whatever it takes to get it, you’re going to love today’s article. It’s about something you’ll need to keep in mind on the path to hitting your biggest, most ridiculous, and most personal goals. It’s about something that can be one of the biggest internal blocks that ends up putting a glass ceiling on your income and the efficiency with which your business runs. It’s a myth that the MAJORITY of the training industry tries to perpetuate, but that as a follower of this site, you should definitely know better about: That the best trainers don’t necessarily make the most money.  And being in better shape than the next trainer doesn’t mean you’ll have a better fitness business or make more money either. Just the fact you are in shape does not make you a good fitness business owner.  It’s not even close to being the deciding factor. You need to have integrity for what you do – but JUST being in shape is not the decider.  And just because a trainer is in shape, they are […]

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