Emile Jarreau’s Fitness Marketing Calendar

Emile Jarreau’s Fitness Marketing Calendar

Posted on 27. Oct, 2011 by in Marketing Fitness


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Hey, everybody. This is Emile Jarreau, M2 Fitness Pros in Long Beach, Cali; also known as Mr. Fat Loss and Jarreau the trainer. Hey, check this out. I want to piggyback off of an article that Seven-figure Sam just did and this is a hot topic right now. If you’re not listening, pay attention right now. We are coming into that time of the year where you need to start your marketing blitz for the 2012 calendar year. I have some resources here that are going to help you get this on blast right away.

First thing. Get yourself a mind map system. Make a mind map. I’m sure you’ve seen them. I’ve done some other videos. I will be including some other things here shortly but this particular mind map system is real special for you today. I have a couple of links here you need to pay attention to right now.

The one thing is this one, www.HolidaySmart.com/2012/year2012.htm. Go there. You’re going to get an image, a calendar that looks kind of like this one so that you can get an idea of what holidays are going to come up month to month throughout the year.

You can piggyback your schedule off of what you see as this holiday is coming up. Do this now and you will be guaranteed the numbers that you want to see with members in your gym. If you are one of those crazy people that wants to wear costumes all the time for each of the holidays or you just want to set something up off of the typical New Years and nationally-recognized holidays, great. If you want to stay busy trying to appeal to every culture, every government employee, every ethnic-religious background, then you can jump on that too.

As you can see here in the month of January, we got one, two, three, four, five, six, seven, eight, nine, ten holidays that were just listed on this particular calendar. So go to the website that I just mentioned so that you can dial that in real quick.

The thing about it is it’s going to help you identify where you can put your energy and then as the year goes on, you can track some of those numbers to see the results.

We all have 14-day, 21-day, rapid fat loss this, rapid fat loss that kind of things going on in our program. If that doesn’t sound familiar with you or to you, take a look at who’s doing what with those different programs. Everybody should be scouring the net right now for all the free information that everybody is gushing out to you.

Every guru wants to help you get where you need to get so that they can in turn go to the next level themselves. So the more we help you learn faster, the sooner we get where we want to be, the sooner you get where you want to be and the sooner all these people on the planet get in better shape.

So, the other thing that you want to do here is you want to do this for each of the months throughout the year, January, February, March, April, May, June. Start setting up your schedules so that you can coordinate that and then start marketing some of these events as much as 30 days ahead of that calendar opportunity.

Right now, big push all the way through the end of the year. The next nine weeks, we have a lot of things going on. Five major holidays that you can jump all over and start to push or promote or endorse or pull people into your calendar of events.

So you need to pick at any or all of those events. You can have your Halloween party workout. You can have your pumpkin-smashing workout. You can have your Christmas Day run. A lot of people especially in the urban environments nowadays, I know some of you listening cringe at the thought of doing something on Christmas Day. But I will tell you what, a lot of singles, double-income households, no kids, those people train seven days a week. At least the people I know train seven days a week, holiday or not.

So just depends on what is going on in your facility and how you choose to run it. To me and what we do here at M2 Fitness Pros is a 365, 24/7 schedule. We have no days off. There are always people that want to train. You can call us anytime and you know we have something going on.

So, just a thought. You may have those holidays that you observe and take time off but you have people that really, really want to train and they really, really like their holidays as well. So while you have some that don’t want to enjoy a holiday, you’re going to have others that are like wanting to continue to train through the holiday because that’s their only day off. It can really do well for a membership drive. Get your gift cards ready. Get those out. Get those in the hands of your people right now. Let’s get ready to make 2012 ridiculous. Peace!

Again my name is Emile Jarreau, M2 Fitness Pros with B. Fox here on Team Fox, our competitive bikini girl. See you!

 

Emile Jarreau

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One Comment

Sako Yakinian

06. Nov, 2011

Always one step ahead. Emile, you’re a beast! Thanks for sharing that site, appreciate the video. Can’t wait to meetup at KBL.

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