Archive for October, 2013

Become THE Only Name in Town

Become THE Only Name in Town

Posted on 10. Oct, 2013 by .

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The best way to be successful in business is to differentiate yourself from everyone else. Everyone knows they need to differentiate but for some reason they just don’t do it. They are too busy watching everyone else to see what they are doing. NEWS FLASH: Everyone else is BROKE. It’s the blind leading the blind. One thing that we have done to separate ourselves from other “boot camps” and “personal trainers” is that we don’t use the same lingo as them. They talk about boot camp sessions, personal training sessions, semi private training sessions, etc……. (which by the way are all based on “features”) We talk about the end result. When someone comes to your studio, they want to “transform” and become a better version of themselves. They want the end result. Most want to lose fat and gain tone. Some want to build mass. So why not sell them a program based on the “benefits” and NOT the features. Personal training, boot camp, semi private training sessions are just vehicles. Not final destination. Why not sell them the final destination. A program that will get them to their goal. Let me give you an example: I had a guy […]

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Complicated Business = Misery

Complicated Business = Misery

Posted on 09. Oct, 2013 by .

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I honestly think that as humans we tend to complicate things more than necessary. That’s no different with fitness pros and their businesses. Most fitness pros are getting burnt out NOT because they are training too many clients BUT because they have made a simple business into a complex one with way too many moving parts. I learned a long time ago that more moving parts = more headaches. Now I don’t know where you are in your business and life. But… For me, I like to keep things simple, fun and effective. As long as I am having fun, feel good about my product/services, making a difference and increasing my bottom line I am good to go. (I have to have ALL the factors above in place) When fitness pro’s come to visit me for a VIP day, they simply can’t believe how busy we really are. Our chino location alone has close to 600 PAYING members. (We now have 5 locations and 2 more in negotiations.) They also can’t believe how SIMPLE my business and life really is. They are in awe when they see the kind of results we get our clients and more importantly the culture […]

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Desperate Marketing ;(

Desperate Marketing ;(

Posted on 07. Oct, 2013 by .

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Last week a coaching client of mine asked me to take a look at his “reactivation” email and give him my honest opinion. Below is our conversation. Please pay attention to how he went from sounding desperate in the first email and “begging” to making the email sound all about “them” and their “performance” in email #2. Again the key to marketing is NOT making offers and offers. That triggers the conscious mind and once that’s triggered people will automatically have their guard up. But if you market to their subconscious, they are receiving the same message WITHOUT triggering their “alarm” I hope this makes sense to you. This tweak has revolutionized my business and has clients knocking down my door literally. If you’re tired of chasing clients and “grinding” everyday. You might want to consider coming to Cali and hanging out with me for a VIP day. I guarantee you that your business and life will never be the same after. You will never chase clients again. You will never make desperate “follow up” calls. If you’re serious to finally have a business that serves you. Email my right hand man XavierRSanchez@gmail.com and book your VIP day. Don’t chase […]

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Don’t Do This At Your Studio

Don’t Do This At Your Studio

Posted on 03. Oct, 2013 by .

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This is something that I struggled with for years. Until recently I myself struggled with this. What is it you ask? Here it goes…. “To Workout or Not Workout At My Own Facility That is The Question” From a time management stand point it should be an easy choice. Why drive to a different gym to workout when you are already at your own facility? Let me first ask you a couple of questions…. 1) Did you know that 90% of home exercise equipment become expensive clothes hanger after only six weeks? 2) Did you know people who go to the office are much more productive than people who do the same work from home? Why do you think that is? The answer is simple. THE ENVIRONMENT. We are naturally more productive in certain environments. I am a big advocate of keeping “different environments” for different activities. This has helped my productivity (and peace of mind) tremendously. Here is what I mean… I don’t take my work home and neither do I workout at home (home is family time) I don’t workout at work (too many interruptions) because my mind is on work and not on my workout. When I […]

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What Works And What Doesn’t

What Works And What Doesn’t

Posted on 01. Oct, 2013 by .

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What’s Working What’s Not Working Delivering Clients Results. Duh…. Talking about results but not delivering Facebook plugin testimonials Static testimonials Emails Direct Mail/Magazine ad/ Post Cards Daily Deals (done right) Cold calling/lead boxes/yellow pages Month to Month agreements/12 month PIF agreement Long term agreements monthly plans Facebook private groups Not having one Closed ended specialize programs Open ended generic “boot camp” programs Results=Referrals Asking for results = desperate mode Refusing clients if they are not a good fit Taking everyone who throws you the mighty dollar Being Real and telling it the way it is Being fake and lose trust Call clients out when they are not following As long as they paying you, look the other way Clearly explaining your expectations upfront No need, take the credit card and question later When you say ONLY 20 people mean 20 people Say 20 people but take 50 people (lose trust) Employees NOT to park their car in customer parking The hell with clients. They are here to workout. “Subconscious Marketing” In your face marketing Having a personality Not having one Making time for PR (public relations) Sit behind the computer all day don’t need to talk Being present Being anywhere […]

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