Archive for August, 2013

Don’t Hate The Player, CHANGE THE GAME

Don’t Hate The Player, CHANGE THE GAME

Posted on 19. Aug, 2013 by .

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Who The Heck Are You? You must answer this question in order to build a solid foundation on which your business will operate, distinguish itself and thrive. I think these days way too many businesses (especially fitness businesses) don’t know the answer to that question. To thrive, most businesses will do whatever it takes to make a sell and acquire a customer. Even if it’s the wrong customer. This as you can imagine is very short term thinking.

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Fitness Marketing Black Hole

Fitness Marketing Black Hole

Posted on 05. Aug, 2013 by .

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Listen to me. You MUST build relationships before you sell. Let me repeat: YOU MUST BUILD RELATIONSHIPS BEFORE YOU SELL. If you’re investing in outbound marketing (newspaper, fliers, post cards, etc…) STOP. That crap in MOST markets don’t work anymore. (Negative ROI) People these days are hip to that old school B.S. marketing. The type of marketing you should be investing in is inbound marketing. Otherwise known as leadership/content marketing. The way I like to look at it is “marketing to their subconscious mind” You’re marketing to them without sounding off their B.S. detectors.

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How To Hire Great Trainers

How To Hire Great Trainers

Posted on 02. Aug, 2013 by .

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Hi Super Trainers. This is Alex Hormozi, Sam’s apprentice. I recently wrote an article explaining some of the lessons I have learned/lived while working with Sam everyday. The biggest one was the importance of doing things NOW. Make a list, and commit to doing everything on that list by the end of the day. Done. And hold yourself accountable. Sam wakes up at 3 just to make sure everything gets done. So, this article is going to detail an interesting lesson I am currently learning.

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