Archive for July, 2013
Posted on 29. Jul, 2013 by 7Figure Sam.
Everyone keeps telling you to hound your clients to get more clients. STOP DOING THAT. If you keep pestering your clients, not only will you NOT get their friends’ business but you might even lose theirs! So, you definitely DO NOT want to do that. What you do want to do is generate business from your current business by focusing on delivering a quality EXPERIENCE and RESULTS.
Posted on 17. Jul, 2013 by 7Figure Sam.
Recently, Fitness Concepts has had a surge of new personal training clients, and it wasn’t because we had some catchy lines. It was because we have started offering a program that:
1) Addressed a specific need for a specific audience
2) Had a start and an end date
If you have been reading my articles, then you should know by now that no.1 is a must for any kind of marketing. But, it bears repeating that offering a program that meets the emotional needs of a specific market is the best way to generate interest. No.2 is something that we recently experimented with, and it has been an overwhelming success.
Posted on 16. Jul, 2013 by 7Figure Sam.
Hi Super Trainers, This is Alex Hormozi, Sam’s apprentice. Just wanted to update you on what I am learning so far at Sam’s place. It’s hard to summarize all of the things I have learned spending 12 hours/day shadowing an insane person into a single concept… so I’m not going to. BUT, one of the things I have learned while at Fitness Concepts is the VALUE of doing things NOW.
Posted on 15. Jul, 2013 by 7Figure Sam.
This blog post is from our very own in house apprentice Alex Hormozi. Alex left a very comfortable life to pursue his passion and learn “the trade” Without further ado, here is Alex. A girl introduces her new fiancé to her family: Harvard MBA. Management Consultant. Graduated Zuma Cum Laude in 3 years. Making +$100k/year. The father takes a deep breath in, still judging the individual. He isn’t sure, but something seems off. He seems exhausted, like he is wearing a mask. The mother is ecstatic, her daughter nabbed a “keeper.” Her daughter and her grandchildren will be financially secure, for the rest of her life. They can finally stop worrying.
Posted on 09. Jul, 2013 by 7Figure Sam.
If you want to CRUSH it in your fitness business then you gotta be delivering results. PERIOD. The days of “Build it and they will come” is over. It’s been over. Today’s consumers are much, much smarter than that. Today’s consumer wants the results not empty promises. So talk their language. Don’t talk about how eating 30g of dextrose with 30g of whey post workout has been proven to increase protein synthesis and how the extra carbs are partitioned into muscle preferentially because the insulogenic response brings GLUT-4 transporters to the edge of cells to mediate protein delivery rather than being converted to fat for storage. NO ONE CARES. THEY PAY YOU TO KNOW THAT.