Archive for December, 2012

Cheat On Your Diet Fitness Marketing Email

Cheat On Your Diet Fitness Marketing Email

Posted on 07. Dec, 2012 by .

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So this morning…. I overheard one of our clients say. “today I get to cheat” Of course I knew exactly what she was talking about. But chose to play it dumb. I asked “Cheat on what” She said “cheat on my diet” I then replied “oh wow, do you also get a cheat day” She said “Cheat day???” Well yeah “cheat on your wife/husband day” (I wanted to get a reaction out of her. I know I’m evil ;) She then looked at me like I was nuts. She replied “of course not”. That’s what I thought. We wouldn’t dare think about cheating on our spouses. Because we are committed to our RELATIONSHIP with our spouse. [font family=”Helvetica,Arial,sans-serif” size=”20″ color=”DE0202″ textshadow=”3″ alignment=”center” weight=”bold” style=”normal” lineheight=”110″]Commitment = Relationship[/font] Now…. When we commit ourselves to a healthy lifestyle It simply means we are building a relationship with exercise and nutrition. I guess the best way I can describe it is this….. Your diet is a lot like your relationship with your spouse. [font family=”Helvetica,Arial,sans-serif” size=”20″ color=”DE0202″ textshadow=”3″ alignment=”center” weight=”bold” style=”normal” lineheight=”110″]YOU CAN’T CHEAT ON IT AND EXPECT IT TO WORK.[/font] Having said that….. What about variety. Oh yes… That. We do need […]

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How to GIVE your clients ORGASMS and keep them FOREVER

How to GIVE your clients ORGASMS and keep them FOREVER

Posted on 04. Dec, 2012 by .

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Client retention is one of the most important aspects of our business, and people don’t take it as seriously as they should. Your relationship with your clients should be taken as seriously as your relationship with your significant other. If you really think about it, your fitness business has a lot of similarities to a romantic relationship. There are two parts to successful long term relationship, and there are three parts to a short term “dating” type of relationship. [font family=”Helvetica,Arial,sans-serif” size=”20″ color=”DE0202″ textshadow=”5″ alignment=”left” weight=”bold” style=”normal” lineheight=”110″]Let me explain.[/font] So, let’s say you want to get into a long-term relationship. Well, if you break down the long-term relationship into two parts. One is the initial attraction, courting phase, and then two, is the going into the relationship itself. The main goal is to maintain the relationship as long as possible. On the other hand, you have the short-term dating model which has three parts; attraction, relationship, and the dreaded breakup. You obviously want a long term relationship with your clients, and here are some ways to keep them as long as possible. Every relationship starts with attraction. Now, attraction is very powerful and important. The main objective of your […]

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