Archive for November, 2012

Fitness Marketing – Gym Owner by Michael Duivis

Fitness Marketing – Gym Owner by Michael Duivis

Posted on 30. Nov, 2012 by .

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Hey guys, my name is Michael Duivis.
And just like you I own a gym, bootcamps and some semi- private training.
Now I’m making this video because even if you were just a little bit good of what you do, you probably have maybe even 200 clients and if you’re anything like me you want to treat them as VIP.

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The Best way to hike your prices (and increase retention)

The Best way to hike your prices (and increase retention)

Posted on 28. Nov, 2012 by .

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I’ve got a really cool way for you to hike your prices on your current programs that can increase current member retention and bring back past clients. This worked insanely well for many of the trainers who bought our 7-figure e-mail program last year. [contentbox width=”500″ borderwidth=”1″ borderstyle=”none” bordercolor=”000000″ dropshadow=”5″ backgroundcolor=”C6EDF5″ radius=”10″] Here’s what you do: Tell your list that you are going to be hiking your prices in the New Year by $20 a month. As a limited time offer tell them that the first 20 people who respond to you by a certain date can get in on your program for $20 less per month than current members which will be $40 less than people who procrastinate until the new year. It works like gang busters, especially since a lot of past clients of yours probably had to stop your program not because they wanted to but because of a cost factor at some point (it happens). [/contentbox]   We already have the perfect e-mail campaign for you to set this up in our 7-figure e-mail program which we are re-launching with a few awesome bonuses.   – Michael Salvietti

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How to Write Successful E-mail Campaigns

How to Write Successful E-mail Campaigns

Posted on 26. Nov, 2012 by .

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Ever since launching 7-figure e-mails last year I’ve had a ton of trainers ask me the same question, “How do you write out, plan and schedule e-mail campaigns to your list of past clients and prospects?” I’d be lying if I said it was easy to do. Especially to be able to do it for an entire year like my partner and I did with 7-figure e-mails. So I wanted to give you a simple list of what to do and what not to do when creating e-mail campaigns that actually work at getting prospects and past clients through the door. DO – plan them around a specific event. You or a team member’s birthdays, national holidays, local events, etc. DON’T – do “booty call” e-mail marketing where you only e-mail your list with a sale every now and then, then disappear for a few weeks to a month with no contact. DO – use content driven e-mails in your campaigns to warm your list and get them excited about your upcoming offer. DON’T – update your list with boring “current events” going on in your business. DO – make your e-mails and your campaigns about them; not you or […]

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7 Best Things I Learned About E-Mail Marketing

7 Best Things I Learned About E-Mail Marketing

Posted on 19. Nov, 2012 by .

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What’s up Super Trainers? Mike Salvietti here from Long Island, New York. Ever since Sam and I wrote 7-figure e-mails a year ago I’ve learned a ton of stuff about e-mail marketing. Some of it I learned from researching what experts in other industries are doing and teaching and some from personal observation and tracking with my own lists. So today I wanted to share some of the best ones with you. 1. Offline businesses shouldn’t market like online businesses – I see too many trainers trying to copy what the online gurus are doing with their e-mail lists. Even worse I see too many online gurus teaching these techniques to offline business owners when, in fact, marketing an offline business should be a lot simpler. Because you are in a relationship business, the goal should always be to get them in the door, face-to-face with you, in as few steps as possible. So if you are running an e-mail campaign to reactivate past clients and get prospects in the door, don’t make things complicated with shopping carts, sales pages, blog posts etc. Just get them to reply to your e-mail saying, “I Want In!” 2. Content e-mails can sell […]

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Obama’s Secret Weapon?

Obama’s Secret Weapon?

Posted on 13. Nov, 2012 by .

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Hey there fitness family, Aren’t you glad the election is over? All of a sudden everyone and their mother on Facebook suddenly turned into a political science major. Now, I don’t know who you voted for But… I will tell you this much: as soon as I heard that the beautiful and fit Eva Langoria was campaigning for Obama, I knew Mitt had no chance. Eva could have won the election all by herself. Eva was Obama’s secret weapon. OK, enough of politics. I’m sick of it. Let’s move on. ******************************************* I don’t know about you but I HATE doing cardio by myself. It’s BORING……. And you know being a business owner, I feel like I communicate more with the computer these days than I do with humans. I know that’s SAD ;( That’s why I always jump at the opportunity to workout or do cardio with friends and clients. (By the way if you can get yourself out of bed Saturday at 4am and Sunday at 6am reply to this email and come workout with me) OK, so….. The other day while I was doing cardio, I got a chance to talk to my good friend and long time […]

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