Archive for July, 2012

Importance Of Fitness Business Location

Importance Of Fitness Business Location

Posted on 16. Jul, 2012 by .

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A few weeks ago I went to the Apple store in Irvine, California to buy my three year old princess an Ipad 3. I know, I know she is truly spoiled and there is nothing I can do. I feel like she has Kryptonite with her eyes. She looks at me and I just give in. OK, you can say it Daddy is a SUCKER. OK, back to the location thing. After making a purchase I couldn’t help but notice that there is a kiosk across the Apple store and get this selling Apple accessories. Phone covers, screen protectors, etc… I thought that was GENIUS…. Why not open a store where your ideal prospects are already? How simple is that?       Instead open one up next to a supplement store, tanning, salon, you get my drift.

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Do You Survey?

Do You Survey?

Posted on 15. Jul, 2012 by .

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It’s a fact that most customers rather leave and not do business with you than complain. Survey’s are a great way to get the “pulse” of what’s going on in your business. No business owner can be everywhere at the same time. Things are just going to fall through the crack. It’s a fact of life. However by regularly surveying your customers you can see repeat “patterns” in your business that may need your immediate attention. If one customer complains about something is one thing but if you’re getting complaints about the same thing over and over again, that’s cause for concern. I make sure we do a monthly survey in every business that I own or I am a part of. The other day I took the family out for a little “cheat meal” at the Metro Pizza in Las Vegas. I thought they did a brilliant job with their survey. They made it fun and simply…. If you’re not doing a survey in your fitness business you’re totally leaving a lot of money on the table. Surveys also shows your customers that you care and that their opinion really matters.

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Closing Sales in Your Fitness Business

Closing Sales in Your Fitness Business

Posted on 14. Jul, 2012 by .

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I think too many times we get caught up in the latest jedi sales techniques. Don’t get me wrong there is time and place for that stuff but they never replace GIVING and GENUINELY caring about your prospects. Remember people don’t care about how much you know until they know how much you care. When it comes to sales there are three factors that I think makes up 95% of the success. This is assuming you have the right product and offer in front of them. (You can’t sell a Hyundai for a $100K no matter what you do, I’m sorry ;) Without further ado, here they are Enthusiasm: If you’re in the business of sale and yes you are in the business of sale my friends then you need to have good energy and enthusiasm. A sales person without enthusiasm is just a cashier. To have enthusiasm you need to believe what you’re selling. It’s hard to get enthusiastic when you’re selling junk. Make sure you’re using what you’re selling. In my case I have one of my personal trainers train me everyday in the gym. Rapport: Make sure you establish great rapport with the prospect. PLEASE don’t be […]

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How Michael Duivis Runs His Fitness Business

How Michael Duivis Runs His Fitness Business

Posted on 13. Jul, 2012 by .

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Sam Bakhtiar: Hey. What’s going on, Super Trainers? It’s your boy Sam AKA Seven-Figure Sam herein Norwalk, California. I’m in front of my man, Mike Duivis’ Straight-Up Fitness and we’re going to go inside and take a look. What he has done is tremendous and this is all about building your tribe, building a community and you just have to take a look inside. I’m not going to say anymore. So let’s take a look inside. What’s up, my man?
Mike Duivis: Hey. How is it going, Super-Trainer.com? So I’m going to give you a quick tour about my facility. First off, I want to tell you that the first six months that I moved in here, I didn’t think about any marketing, any banners, nothing like that. All I thought about was direct mail, online and getting external leads and not really building my community at all. So the first six months, my facility was like a dentist’s office, like the walls were white and actually let me just show you. We will start with the outside.

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Fitness Marketing – Paid Marketing VS Free Marketing Part 3

Fitness Marketing – Paid Marketing VS Free Marketing Part 3

Posted on 12. Jul, 2012 by .

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So you want to ask about the distribution rate and here’s another thing. We see it in our industry. Oh, I make six figures. I make seven figures. I do this. I do that. Here’s how much I did last month. Show me the receipt. If they mailed out this many, there’s a postal form that they have to fill out and the United States Postal Service verifies that this many actually got mailed out.
Participant: OK.
Sam Bakhtiar: Ask for them to produce it and if they’re ethical, they will produce it.
Participant: What’s that called?
Sam Bakhtiar: It’s a form. I forgot exactly, the form – I don’t know exactly what form.
Participant: Some kind of postal form?
Sam Bakhtiar: It’s a number. There’s a number. It’s like the United Postal Service verification that this many went out. Billboards, you can talk about billboards in a highway …
Participant: Like major highways in the city.

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